Exam 3: Business Strategies and Their Marketing Implications

Emirates Airline has been classified as a differentiated analyser because:

A business's competitive strategy and the strategic marketing programs of its product or service offerings are independent of one another.

The internet will make it easier for firms to customise their offerings and personalise their relationships with their customers.

Which of the following best describes the effectiveness performance dimension?

A marketing manager has an idea for an innovative new product with huge market potential but in a different industry segment requiring a prospector strategy.However, since this strategy conflicts with the low-cost defender strategy currently deployed by the manager's strategic business unit, the manager's best option is to not proceed with developing the new product.

Several analysts propose that as a result of the internet, pursuing a strategy focused on quality differentiation will become the most viable option for companies seeking competitive advantage. On the contrary, the internet is widely believed to force more and more companies into low-cost strategies, as consumers now have the means of quickly comparing prices between firms.

Which performance dimension is usually measured by the number of successful new products introduced relative to competitors or the percentage of sales accounted for by products introduced within the last five years?

A policy of high service quality is essential for _____, as it offers a way to maintain a competitive advantage in well-established markets.

A firm ensures that no two SBUs within the firm compete for the same customers with similar products.Which SBU characteristic is being discussed here?

Which of the following is not a dimension that defines the scope and mission of an individual SBU?

One possible outcome of internet availability for both businesses and consumers is that it will be harder for businesses to differentiate themselves on any basis other than low price.

Businesses following a reactor strategy:

According to Michael Porter, a business that avoids direct confrontation with its major competitors by concentrating on narrowly defined market niches is using the ______ strategy to gain and maintain competitive advantage.

Business strategies are primarily concerned with allocating resources across functional activities and product markets to give the unit a sustainable advantage over its competitors.

Which environmental factor is conducive to the prospector strategy?