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    Marketing Strategy
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    Exam 3: Business Strategies and Their Marketing Implications
  5. Question
    A Policy of High Service Quality Is Essential for _____,As
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A Policy of High Service Quality Is Essential for _____,As

Question 25

Question 25

Multiple Choice

A policy of high service quality is essential for _____,as it offers a way to maintain a competitive advantage in well-established markets.


A) prospectors
B) low-cost defenders
C) differentiated defenders
D) analysers

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