Question 1

In many cases, pioneers lose their market lead and initial market share to imitators who

Accepted Answer

A)  capitalize on the pioneers' weaknesses. 
B)  create similar products with reduced value to consumers. 
C)  utilize alpha-beta testing. 
D)  ignore patents and copyrights. 
E)  target late maturity consumers. 
A)  capitalize on the pioneers' weaknesses. 
B)  create similar products with reduced value to consumers. 
C)  utilize alpha-beta testing. 
D)  ignore patents and copyrights. 
E)  target late maturity consumers. A

Question 2

Samples are often used for new products when __________ will influence the diffusion of the product.

Accepted Answer

A)  relative advantage 
B)  compatibility 
C)  observability 
D)  complexity 
E)  trialability 
A)  relative advantage 
B)  compatibility 
C)  observability 
D)  complexity 
E)  trialability E

Question 3

A product will likely remain in the maturity stage of the product life cycle until a superior product comes along to replace it.

Accepted Answer

A) True 
 B)False  True

Question 4

When consumers see their friends using an innovation, it often persuades them to try it too.

Accepted Answer

A) True 
 B)False

Question 5

In the diffusion of innovation process, innovators enjoy taking risks and are regarded as highly knowledgeable. Marketers want to identify innovators because

Accepted Answer

A)  they prefer products from established market leaders. 
B)  other consumers defer to their judgment, creating the opportunity for word-of-mouth referrals. 
C)  they are especially price conscious. 
D)  they are easily influenced by reminder advertising. 
E)  they encourage competitors to enter the market. 
A)  they prefer products from established market leaders. 
B)  other consumers defer to their judgment, creating the opportunity for word-of-mouth referrals. 
C)  they are especially price conscious. 
D)  they are easily influenced by reminder advertising. 
E)  they encourage competitors to enter the market.

Question 6

Marketing is a dynamic practice. While you are watching your competitors, they are watching you. Assume that you have just redesigned a product that is in the maturity phase of the product life cycle and have identified some new market segments. How do you think your competitors will respond?

Accepted Answer

Students should apply the disc

Question 7

In one test before product launch, customers try a sample product and are then surveyed to understand whether they would buy / use the product again. This is known as

Accepted Answer

A)  premarket testing. 
B)  market testing. 
C)  alpha testing. 
D)  concept testing. 
E)  pre-launch testing. 
A)  premarket testing. 
B)  market testing. 
C)  alpha testing. 
D)  concept testing. 
E)  pre-launch testing.

Question 8

Barbara is using a test model of her firm's new inline skates to see whether they work according to the design specifications. Barbara is involved in

Accepted Answer

A)  test marketing. 
B)  product launch. 
C)  alpha testing. 
D)  product development. 
E)  concept testing. 
A)  test marketing. 
B)  product launch. 
C)  alpha testing. 
D)  product development. 
E)  concept testing.

Question 9

Beverly is assessing the results of a new product launch of a series of e-books for her bookstore. When evaluating the results, Beverly will likely consider all of the following EXCEPT

Accepted Answer

A)  why it took her so long to consider the new product line. 
B)  whether the e-books are generating the expected level of profit. 
C)  whether the e-books are generating the expected level of sales. 
D)  whether her customers are interested in the new books. 
E)  whether the e-books function as expected. 
A)  why it took her so long to consider the new product line. 
B)  whether the e-books are generating the expected level of profit. 
C)  whether the e-books are generating the expected level of sales. 
D)  whether her customers are interested in the new books. 
E)  whether the e-books function as expected.

Question 10

When McDonald's comes up with a new drink or sandwich for its restaurants, it often markets it in a dozen or so of its outlets. When the company does this, it is engaged in

Accepted Answer

A)  pretesting. 
B)  product launch. 
C)  test marketing. 
D)  product development. 
E)  concept testing. 
A)  pretesting. 
B)  product launch. 
C)  test marketing. 
D)  product development. 
E)  concept testing.

Question 11

Even if they succeed, new-to-the-world products are

Accepted Answer

A)  not always profitable. 
B)  not adopted by everyone at the same time. 
C)  sometimes copycat brands. 
D)  not subject to the law of first movers. 
E)  typically very short-lived. 
A)  not always profitable. 
B)  not adopted by everyone at the same time. 
C)  sometimes copycat brands. 
D)  not subject to the law of first movers. 
E)  typically very short-lived.

Question 12

Bob and George live in the United States. Bob recently asked for George's cell phone number, but George said he didn't have one. George would probably be considered a(n) __________ in the diffusion of innovation process.

Accepted Answer

A)  innovator 
B)  laggard 
C)  late majority 
D)  early majority 
E)  early adopter 
A)  innovator 
B)  laggard 
C)  late majority 
D)  early majority 
E)  early adopter

Question 13

The diffusion of innovation theory focuses on

Accepted Answer

A)  the geographic boundaries of innovation. 
B)  the relationship between pioneer brands and imitators. 
C)  the psychological traits of innovators. 
D)  the rate at which consumers are likely to adopt a new product or service. 
E)  the way a product moves through the product life cycle. 
A)  the geographic boundaries of innovation. 
B)  the relationship between pioneer brands and imitators. 
C)  the psychological traits of innovators. 
D)  the rate at which consumers are likely to adopt a new product or service. 
E)  the way a product moves through the product life cycle.

Question 14

__________ are customers who modify existing products according to their own ideas to suit their specific needs.

Accepted Answer

A)  Early adopters 
B)  Market testers 
C)  Lead users 
D)  Reverse engineers 
E)  Concept testers 
A)  Early adopters 
B)  Market testers 
C)  Lead users 
D)  Reverse engineers 
E)  Concept testers

Question 15

Innovators are a critical group of new product adopters because they

Accepted Answer

A)  are the major source of innovation. 
B)  act as reverse engineering consultants. 
C)  help with test marketing. 
D)  help the product gain market acceptance. 
E)  extend the product life cycle. 
A)  are the major source of innovation. 
B)  act as reverse engineering consultants. 
C)  help with test marketing. 
D)  help the product gain market acceptance. 
E)  extend the product life cycle.

Question 16

One of the key characteristics of brainstorming sessions is

Accepted Answer

A)  no idea is immediately accepted or rejected. 
B)  everyone must come up with ideas. 
C)  the first idea is almost always the best idea. 
D)  only the marketing team is included in these sessions. 
E)  the manager should always make the final decision. 
A)  no idea is immediately accepted or rejected. 
B)  everyone must come up with ideas. 
C)  the first idea is almost always the best idea. 
D)  only the marketing team is included in these sessions. 
E)  the manager should always make the final decision.

Question 17

Describe a product that is in the early majority stage of the new product diffusion curve.

Accepted Answer

Answers will vary but should include a p

Question 18

During the __________ stage of the product life cycle, there are few but an increasing number of competitors.

Accepted Answer

A)  growth 
B)  introduction 
C)  maturity 
D)  decline 
E)  innovation 
A)  growth 
B)  introduction 
C)  maturity 
D)  decline 
E)  innovation

Question 19

When Glenn asked a few of his regular customers to test his prototype surfboard, he was engaging in alpha testing.

Accepted Answer

A) True 
 B)False

Question 20

Explain the concept of outsourcing product development and give an example of when this would be a good idea.

Accepted Answer

Students' answers will vary bu

In many cases, pioneers lose their market lead and initial market share to imitators who

Samples are often used for new products when __________ will influence the diffusion of the product.

A product will likely remain in the maturity stage of the product life cycle until a superior product comes along to replace it.

When consumers see their friends using an innovation, it often persuades them to try it too.

In the diffusion of innovation process, innovators enjoy taking risks and are regarded as highly knowledgeable. Marketers want to identify innovators because

Marketing is a dynamic practice. While you are watching your competitors, they are watching you. Assume that you have just redesigned a product that is in the maturity phase of the product life cycle and have identified some new market segments. How do you think your competitors will respond?

In one test before product launch, customers try a sample product and are then surveyed to understand whether they would buy / use the product again. This is known as

Barbara is using a test model of her firm's new inline skates to see whether they work according to the design specifications. Barbara is involved in

Beverly is assessing the results of a new product launch of a series of e-books for her bookstore. When evaluating the results, Beverly will likely consider all of the following EXCEPT

When McDonald's comes up with a new drink or sandwich for its restaurants, it often markets it in a dozen or so of its outlets. When the company does this, it is engaged in

Even if they succeed, new-to-the-world products are

Bob and George live in the United States. Bob recently asked for George's cell phone number, but George said he didn't have one. George would probably be considered a(n) __________ in the diffusion of innovation process.

The diffusion of innovation theory focuses on

__________ are customers who modify existing products according to their own ideas to suit their specific needs.

Innovators are a critical group of new product adopters because they

One of the key characteristics of brainstorming sessions is

Describe a product that is in the early majority stage of the new product diffusion curve.

During the __________ stage of the product life cycle, there are few but an increasing number of competitors.

When Glenn asked a few of his regular customers to test his prototype surfboard, he was engaging in alpha testing.

Explain the concept of outsourcing product development and give an example of when this would be a good idea.

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Social and Mobile Marketing

Marketing Ethics

Analyzing the Marketing Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Services: the Intangible Product

Pricing Concepts for Establishing Value

Supply Chain and Channel Management

Retailing and Multichannel Marketing

Integrated Marketing Communications

Advertising, Public Relations, and Sales Promotions

Personal Selling and Sales Management

Filters

Exam 12: Developing New Products

In many cases, pioneers lose their market lead and initial market share to imitators who

Samples are often used for new products when __________ will influence the diffusion of the product.

A product will likely remain in the maturity stage of the product life cycle until a superior product comes along to replace it.

When consumers see their friends using an innovation, it often persuades them to try it too.

In the diffusion of innovation process, innovators enjoy taking risks and are regarded as highly knowledgeable. Marketers want to identify innovators because

Marketing is a dynamic practice. While you are watching your competitors, they are watching you. Assume that you have just redesigned a product that is in the maturity phase of the product life cycle and have identified some new market segments. How do you think your competitors will respond?

In one test before product launch, customers try a sample product and are then surveyed to understand whether they would buy / use the product again. This is known as

Barbara is using a test model of her firm's new inline skates to see whether they work according to the design specifications. Barbara is involved in

Beverly is assessing the results of a new product launch of a series of e-books for her bookstore. When evaluating the results, Beverly will likely consider all of the following EXCEPT

When McDonald's comes up with a new drink or sandwich for its restaurants, it often markets it in a dozen or so of its outlets. When the company does this, it is engaged in

Even if they succeed, new-to-the-world products are

Bob and George live in the United States. Bob recently asked for George's cell phone number, but George said he didn't have one. George would probably be considered a(n) __________ in the diffusion of innovation process.

The diffusion of innovation theory focuses on

__________ are customers who modify existing products according to their own ideas to suit their specific needs.

Innovators are a critical group of new product adopters because they

One of the key characteristics of brainstorming sessions is

Describe a product that is in the early majority stage of the new product diffusion curve.

During the __________ stage of the product life cycle, there are few but an increasing number of competitors.

When Glenn asked a few of his regular customers to test his prototype surfboard, he was engaging in alpha testing.

Explain the concept of outsourcing product development and give an example of when this would be a good idea.

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Social and Mobile Marketing

Marketing Ethics

Analyzing the Marketing Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Services: the Intangible Product

Pricing Concepts for Establishing Value

Supply Chain and Channel Management

Retailing and Multichannel Marketing

Integrated Marketing Communications

Advertising, Public Relations, and Sales Promotions

Personal Selling and Sales Management

Filters