Question 1

The shift of population from the Rust Belt in the North to the Sun Belt in the South and Southwest will likely

Accepted Answer

A)  decrease national cultural identity. 
B)  reduce regional cultural differences. 
C)  make it difficult to collect demographic information. 
D)  create a demand for a new generational cohort. 
E)  make it more difficult for companies to differentiate their products. 
A)  decrease national cultural identity. 
B)  reduce regional cultural differences. 
C)  make it difficult to collect demographic information. 
D)  create a demand for a new generational cohort. 
E)  make it more difficult for companies to differentiate their products. B

Question 2

What percentage of U.S. adults now recycle their soda bottles and newspapers?

Accepted Answer

A)  10% 
B)  20% 
C)  50% 
D)  75% 
E)  90% 
A)  10% 
B)  20% 
C)  50% 
D)  75% 
E)  90% C

Question 3

At almost every major university, some group on campus pressures the university to become more green. What does this mean? What does it usually involve? Why would a university want to become greener?

Accepted Answer

Becoming more green on a university campus means providing more environmentally friendly goods and services. For a university, it would start with recycling but also might involve green building design, mass transportation, and environmental education. The role of universities is to educate people, including education about consumers' impact on the environment.

Question 4

Typical demographic data include all of the following EXCEPT

Accepted Answer

A)  gender. 
B)  income. 
C)  race. 
D)  education. 
E)  language differences. 
A)  gender. 
B)  income. 
C)  race. 
D)  education. 
E)  language differences.

Question 5

Gretchen has a job that requires working late several nights a week. This puts a lot of strain on her to find time to shop and prepare meals for her family. Grocery stores recognize the importance of consumers like Gretchen and have responded in all of the following ways except

Accepted Answer

A)  creating ready-to-eat meals that would allow Gretchen to have freshly prepared meals. 
B)  developing meals with precut and premeasured ingredients that would allow Gretchen to cook them at home. 
C)  staying open late. 
D)  advertising their products heavily on daytime television. 
E)  using creative checkout procedures so Gretchen can finish her shopping quickly. 
A)  creating ready-to-eat meals that would allow Gretchen to have freshly prepared meals. 
B)  developing meals with precut and premeasured ingredients that would allow Gretchen to cook them at home. 
C)  staying open late. 
D)  advertising their products heavily on daytime television. 
E)  using creative checkout procedures so Gretchen can finish her shopping quickly.

Question 6

How can marketers identify potential opportunities?

Accepted Answer

By paying close attention to c

Question 7

Marketers are more likely to find higher concentrations of foreign-born Americans and recent immigrants in

Accepted Answer

A)  rural areas. 
B)  smaller states. 
C)  New York, Los Angeles, and Chicago. 
D)  coastal resort areas. 
E)  Great Lakes agricultural areas. 
A)  rural areas. 
B)  smaller states. 
C)  New York, Los Angeles, and Chicago. 
D)  coastal resort areas. 
E)  Great Lakes agricultural areas.

Question 8

Julie has been doing the family's weekly shopping since she was twelve, although she doesn't particularly like doing it. She tends to question what salespeople tell her and demands convenience. Julie demonstrates characteristics of the __________ generational cohort.

Accepted Answer

A)  Baby Boomers 
B)  Generation W 
C)  Generation X 
D)  Generation Y 
E)  Generation Z 
A)  Baby Boomers 
B)  Generation W 
C)  Generation X 
D)  Generation Y 
E)  Generation Z

Question 9

According to the text, younger consumers deal with having a lack of leisure time by

Accepted Answer

A)  sleeping less. 
B)  eating unhealthy fast food meals. 
C)  watching television programs on their laptops. 
D)  multitasking. 
E)  spending less time on the phone. 
A)  sleeping less. 
B)  eating unhealthy fast food meals. 
C)  watching television programs on their laptops. 
D)  multitasking. 
E)  spending less time on the phone.

Question 10

Which statement about the changing ethnicity in the United States is TRUE?

Accepted Answer

A)  Minorities now represent almost half of the population in the United States. 
B)  In spite of increases in the Hispanic population, Hispanic buying power is expected to maintain its current level. 
C)  Hispanics differ vastly from other groups in America in terms of consumer behavior. 
D)  African American U.S. households are more affluent than previous studies suggested. 
E)  Asian Americans are the slowest growing minority population. 
A)  Minorities now represent almost half of the population in the United States. 
B)  In spite of increases in the Hispanic population, Hispanic buying power is expected to maintain its current level. 
C)  Hispanics differ vastly from other groups in America in terms of consumer behavior. 
D)  African American U.S. households are more affluent than previous studies suggested. 
E)  Asian Americans are the slowest growing minority population.

Question 11

As a retail clothing store manager, Randy frequently asks his staff what customers are saying and what they are asking for. He also attends the quarterly clothing show at the regional merchandise mart. Randy's efforts will likely help him to

Accepted Answer

A)  avoid cognitive dissonance. 
B)  implement just-in-time marketing promotions. 
C)  identify potential opportunities. 
D)  avoid the need to understand regional culture. 
E)  achieve cost savings. 
A)  avoid cognitive dissonance. 
B)  implement just-in-time marketing promotions. 
C)  identify potential opportunities. 
D)  avoid the need to understand regional culture. 
E)  achieve cost savings.

Question 12

The three elements of the consumer's immediate environment are the company, competition, and corporate partners.

Accepted Answer

A) True 
 B)False

Question 13

In some parts of the United States a long sandwich is called a sub sandwich. In other parts of the country it is called a grinder. This is an example of what type of macroenvironmental factor?

Accepted Answer

This is an

Question 14

When studying culture, the challenge for marketers is to determine whether culture

Accepted Answer

A)  can help to identify a particular group that might be interested in the marketer's products. 
B)  is regional or subregional. 
C)  reinforces stereotypes. 
D)  is related to educational achievement. 
E)  offers opportunities for competitors. 
A)  can help to identify a particular group that might be interested in the marketer's products. 
B)  is regional or subregional. 
C)  reinforces stereotypes. 
D)  is related to educational achievement. 
E)  offers opportunities for competitors.

Question 15

Which of these is a macroenvironmental factor?

Accepted Answer

A)  culture 
B)  corporate partners 
C)  competition 
D)  company 
E)  competencies 
A)  culture 
B)  corporate partners 
C)  competition 
D)  company 
E)  competencies

Question 16

The United States has often been called the melting pot society, integrating people from many cultures into the social fabric of the country. What challenges do marketers face in assessing U.S. culture?

Accepted Answer

Many immigrants hold on to cultural valu

Question 17

Baby Boomers represent a tremendous opportunity for today's marketers. Who are the Baby Boomers? What are they likely to want?

Accepted Answer

Baby Boomers are the post-World War II g

Question 18

Recently, Jason, one of the few Americans who has not registered with the Do Not Call Registry, received a call from a marketer suggesting Jason needed additional insurance since he had just become a father and changed jobs. Jason was likely shocked and concerned about

Accepted Answer

A)  his financial situation. 
B)  his lack of privacy. 
C)  the marketer's lack of cultural awareness. 
D)  his telephone bill. 
E)  his technological comfort. 
A)  his financial situation. 
B)  his lack of privacy. 
C)  the marketer's lack of cultural awareness. 
D)  his telephone bill. 
E)  his technological comfort.

Question 19

What social trend has influenced retailers to make their products available wherever and whenever customers want them?

Accepted Answer

The time-poor societ

Question 20

Demographics are transmitted by words, literature, and institutions from generation to generation.

Accepted Answer

A) True 
 B)False

The shift of population from the Rust Belt in the North to the Sun Belt in the South and Southwest will likely

What percentage of U.S. adults now recycle their soda bottles and newspapers?

At almost every major university, some group on campus pressures the university to become more green. What does this mean? What does it usually involve? Why would a university want to become greener?

Typical demographic data include all of the following EXCEPT

Gretchen has a job that requires working late several nights a week. This puts a lot of strain on her to find time to shop and prepare meals for her family. Grocery stores recognize the importance of consumers like Gretchen and have responded in all of the following ways except

How can marketers identify potential opportunities?

Marketers are more likely to find higher concentrations of foreign-born Americans and recent immigrants in

Julie has been doing the family's weekly shopping since she was twelve, although she doesn't particularly like doing it. She tends to question what salespeople tell her and demands convenience. Julie demonstrates characteristics of the __________ generational cohort.

According to the text, younger consumers deal with having a lack of leisure time by

Which statement about the changing ethnicity in the United States is TRUE?

As a retail clothing store manager, Randy frequently asks his staff what customers are saying and what they are asking for. He also attends the quarterly clothing show at the regional merchandise mart. Randy's efforts will likely help him to

The three elements of the consumer's immediate environment are the company, competition, and corporate partners.

In some parts of the United States a long sandwich is called a sub sandwich. In other parts of the country it is called a grinder. This is an example of what type of macroenvironmental factor?

When studying culture, the challenge for marketers is to determine whether culture

Which of these is a macroenvironmental factor?

The United States has often been called the melting pot society, integrating people from many cultures into the social fabric of the country. What challenges do marketers face in assessing U.S. culture?

Baby Boomers represent a tremendous opportunity for today's marketers. Who are the Baby Boomers? What are they likely to want?

Recently, Jason, one of the few Americans who has not registered with the Do Not Call Registry, received a call from a marketer suggesting Jason needed additional insurance since he had just become a father and changed jobs. Jason was likely shocked and concerned about

What social trend has influenced retailers to make their products available wherever and whenever customers want them?

Demographics are transmitted by words, literature, and institutions from generation to generation.

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Social and Mobile Marketing

Marketing Ethics

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Developing New Products

Services: the Intangible Product

Pricing Concepts for Establishing Value

Supply Chain and Channel Management

Retailing and Multichannel Marketing

Integrated Marketing Communications

Advertising, Public Relations, and Sales Promotions

Personal Selling and Sales Management

Filters

Exam 5: Analyzing the Marketing Environment

The shift of population from the Rust Belt in the North to the Sun Belt in the South and Southwest will likely

What percentage of U.S. adults now recycle their soda bottles and newspapers?

At almost every major university, some group on campus pressures the university to become more green. What does this mean? What does it usually involve? Why would a university want to become greener?

Typical demographic data include all of the following EXCEPT

Gretchen has a job that requires working late several nights a week. This puts a lot of strain on her to find time to shop and prepare meals for her family. Grocery stores recognize the importance of consumers like Gretchen and have responded in all of the following ways except

How can marketers identify potential opportunities?

Marketers are more likely to find higher concentrations of foreign-born Americans and recent immigrants in

Julie has been doing the family's weekly shopping since she was twelve, although she doesn't particularly like doing it. She tends to question what salespeople tell her and demands convenience. Julie demonstrates characteristics of the __________ generational cohort.

According to the text, younger consumers deal with having a lack of leisure time by

Which statement about the changing ethnicity in the United States is TRUE?

As a retail clothing store manager, Randy frequently asks his staff what customers are saying and what they are asking for. He also attends the quarterly clothing show at the regional merchandise mart. Randy's efforts will likely help him to

The three elements of the consumer's immediate environment are the company, competition, and corporate partners.

In some parts of the United States a long sandwich is called a sub sandwich. In other parts of the country it is called a grinder. This is an example of what type of macroenvironmental factor?

When studying culture, the challenge for marketers is to determine whether culture

Which of these is a macroenvironmental factor?

The United States has often been called the melting pot society, integrating people from many cultures into the social fabric of the country. What challenges do marketers face in assessing U.S. culture?

Baby Boomers represent a tremendous opportunity for today's marketers. Who are the Baby Boomers? What are they likely to want?

Recently, Jason, one of the few Americans who has not registered with the Do Not Call Registry, received a call from a marketer suggesting Jason needed additional insurance since he had just become a father and changed jobs. Jason was likely shocked and concerned about

What social trend has influenced retailers to make their products available wherever and whenever customers want them?

Demographics are transmitted by words, literature, and institutions from generation to generation.

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Social and Mobile Marketing

Marketing Ethics

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Developing New Products

Services: the Intangible Product

Pricing Concepts for Establishing Value

Supply Chain and Channel Management

Retailing and Multichannel Marketing

Integrated Marketing Communications

Advertising, Public Relations, and Sales Promotions

Personal Selling and Sales Management

Filters