Exam 14: Competing on Marketing and Supply Chain Management

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What is defined as the ability to meet the needs of the present without compromising the ability of future generations to meet their needs?

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The CSR approach draws upon Adam Smith s idea that the pursuit of economic self-interest within legal and ethical bounds leads to efficient markets.

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What is the challenge in drawing conclusions from previous studies linking CSR and economic performance?

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There is no positive link between CSR and greater economic performance. While some studies show a positive link, others show no link or even a negative link. A resource-based view suggests that many firms do not have the capability to attempt a CSR-intensive strategy. If such a firm fails at an attempt, it reports a negative link. Therefore, in order to conduct a fair study, firms would have to be analyzed by their resource capabilities and then have CSR evaluated.

A stakeholder is any group or individual who can affect or is affected by a firm s actions.

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Which of the following is NOT part of the triple bottom line?

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A key insight of the institution-based view of CSR is that individuals and organizations make rational choices given the right kind of incentives.

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One consequence of internationalizing a firm s CSR is:

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Environmental groups or fair labor practice groups that challenge firms to maintain high standards are examples of:

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Unlike his industry peers, Duke Energy CEO Jim Rogers has been bitten by the climate bug and has voluntarily worked to reduce greenhouse gas emissions. This exemplifies a ____ strategy.

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Describe the proactive strategy of approaching CSR. Give an example and tell how this strategy is becoming more popular for internationalizing firms.

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The CSR approach argues that economic self-interests are not a trustworthy guide for firm decision making and may breed greed, excesses, and abuses.

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A promoter of the CSR approach would argue that as long as there is competition, there will be both winners and losers.

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Atmospheric greenhouse gas levels are:

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Why is organization considered the complementary asset to a firm gaining profitability from following CSR?

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The accommodative strategy a firm might take regarding CSR is much more focused on following legal regulations and standards than the defensive strategy.

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From the institutional perspective, the proactive activities firms carry out regarding CSR are indicative of the formal regulations drafted by the managers based on their desire to do the right thing.

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Pick one of the managerial implications for action regarding CSR. Describe the implication and discuss the benefits and challenges.

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What are the major reasons driving the CSR movement?

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Which of the following is NOT one of the four segments of the strategic response framework?

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The free market approach is responsible for much of the rapid internationalizing and globalization of many multinational enterprises (MNEs).

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