Exam 4: Planning a Successful Web Site: Part 2

____ are also used to control page layout.

A text link that looks like body text until you position the hand pointer over it is called a ____ link.

Modified Multiple Choice Eye tracking studies are used ____.

The ____ property is the HTML table property that sets the amount of space between table cells.

The CSS specification allows Web designers to use a text document, called a(n) ____________________, to control the appearance of one or more pages at a site.

Critical Thinking Questions Case 4-1 You and your sister have just opened your own professional Web design firm. Your first client, Dr. Snodgrass, wants you to develop a new Web site for her dentistry practice. During your initial meeting, Dr. Snodgrass insists that the new Web site's color scheme conform to her practice's branding specifications for use of color. You suggest that she ____.

Which of the following is a consideration when choosing color options for a Web site's pages?

Using the accompanying figure, briefly describe how visual consistency is created at the Domino's Web site.

The ____ property is the HTML table property that sets the amount of space inside the cell between its contents and its borders.

A formal Web site usability test generally takes place in a structured environment, such as a testing laboratory, and is conducted by usability and design professionals.

Another way to choose an effective color scheme with appropriate contrast between background and text colors is to use inexpensive ____ software.

WYSIWYG software is used to create sample Web site color schemes based on color theory.

A screen reader is an assistive technology that converts Web page images to text.

Some color matching software packages, such as Expression Web or Dreamweaver, offer Web templates to which a color scheme has already been applied.

A style sheet contains style ____ that allow you to specify one or more formatting properties and their values for specific HTML tags.

Modern WYSIWYG editors, such as Expression Web, provide CSS tools you can use to create and edit style sheets.

In addition to modifying HTML table properties, you can also modify the height, width, alignment, and so forth of individual table cells.

Critical Thinking Questions Case 4-1 You and your sister have just opened your own professional Web design firm. Your first client, Dr. Snodgrass, wants you to develop a new Web site for her dentistry practice. After learning about the company's branding specifications for color, you then ____.

Over the past several years, eye tracking studies suggest that a site's visitors typically first look at the ____ areas of a page.

Using a WYSIWYG template with a predefined color scheme, as shown in the accompanying figure, can help ensure ____________________ among all pages at your site.