Exam 2: Web Publishing Fundamentals

____, such as those shown in the accompanying figure, have become an increasingly important communication tool for businesses.

Southwest Airlines' "You are now free to move about the country." is an example of a ____.

From the perspective of design, ____________________ is the harmonious arrangement of elements.

____ is a process that changes data, encoding it so that it cannot be understood if an unauthorized person attempts to read it.

____ are small text files stored on a visitor's hard drive, often without the awareness or approval of the site visitor.

Establish ____________________ for your Web site by providing accurate, verifiable content.

After your Web site is published, plan to ____________________ the site's content for credibility, accuracy, and timeliness on a regular basis.

All the pages at a Web site must have ____, or a sense of oneness or belonging.

Which of the following are closely related but separate concepts?

The empty space surrounding text and graphics on a Web page is called ____________________.

Pages without ____________________, such as those that are made up of a solid block of text or a jumble of competing elements, will draw little interest.

A Web site's ____ page, such as the one shown in the accompanying figure, encourages communication between the site and its visitors.

____ is the placement of objects in fixed or predetermined positions, rows, or columns, as shown in the accompanying figure.

When writing for the Web, be cautious regarding the use of ____.

The consortium of government agencies, IT industry representatives, and nonprofit organizations representing people with special needs is the ____.

A mix of elements to stimulate attention is the basic design principle of ____.

____ is the quantity of data that can be transmitted in a specific time frame.

Contrast establishes ____, the center of interest or activity.

Newsworthy events in our rapidly changing world often swiftly unfold, causing daily newspapers or weekly news magazines to very quickly lose their interactivity .