Exam 2: Know Yourself to Market Yourself

Your Personal Brand Statement:

Your Personal Brand Statement should focus entirely on your related work skills and experiences, not your personal traits.

A job-specific skill is one that an employer teaches you on the job.

Explain why it is important to assess one's own skills, competencies, traits, values, and so on. List at least two resources that can help you with your assessment.

Your Personal Brand Statement is a power-packed statement that summarizes the benefits you offer an employer.

You could make your Personal Brand Statement stronger by discussing it with friends, family, and school counselors.

Which of the following is a transferable competency?

When you conduct your personal inventory of what you can offer an employer and what you want from a job, you should consider:

Maia is completing an associate's degree in graphic design. Her job at the copy shop is probably:

A ______________________________ is a short speech that highlights your strongest qualities that might be of interest to the person you are talking to. ​

Which of the following is NOT a good Personal Brand Statement?

​ Transferable competencies are especially important to job seekers with limited work experience.

Skills, abilities, and attitudes that you can transfer from one job or career to another are called transferable skills.

Volunteer work is not a good way to explore your career interests because it is not paid work, so it doesn't count.

When writing your Personal Brand Statement, think about:

What are a Personal Brand Statement and a 30-Second Commercial? What is the value in creating both of these?

Which of the following is a job-specific skill? ​

You should tailor your 30-Second Commercial depending on who you are talking with and what that person is looking for.

When you describe your achievements, it is best to:

Explain why employers seek employees with both job-specific and transferable skills.