Question 1

The _____ is the part of the brain responsible for discovery.

Accepted Answer

A)  left hemisphere 
B)  right hemisphere 
C)  frontal lobe 
D)  hypothalamus 
E)  subconscious 
A)  left hemisphere 
B)  right hemisphere 
C)  frontal lobe 
D)  hypothalamus 
E)  subconscious E

Question 2

Discuss the differences between the creative process identified by Wallas and the creative process identified by Seeff.

Accepted Answer

One of the earliest descriptions of the creative process came from Wallas, who had studied famous artists and scientists and from that identified four stages in the creative process: (1) preparation, or looking at a problem from a variety of perspectives
(2) incubation, or letting the problem lie in the subconscious for a time
(3) illumination, or the discovery of a solution; and
(4) verification, or bringing the idea to an outcome. A more recent and very insightful view of the creative process comes from photographer and documentary film producer Norman Seeff, who identified the following seven stages that individuals or teams go through as they move from the beginnings of an idea to the fulfillment or final outcome: (1) hearing the call, 
(2) fear and resistance, 
(3) resolution,
(4) turning point, 
(5) creation, 
(6) manifestation, and
(7) fulfillment.

Question 3

At the heart of design thinking is

Accepted Answer

A)  empathy with what customers want . 
B)  empathy with what employees want . 
C)  creativity that allows an entrepreneur to "think outside the box." 
D)  alertness that cues an entrepreneur when to seize an opportunity . 
E)  decision making that does not involve any risk . 
A)  empathy with what customers want . 
B)  empathy with what employees want . 
C)  creativity that allows an entrepreneur to "think outside the box." 
D)  alertness that cues an entrepreneur when to seize an opportunity . 
E)  decision making that does not involve any risk . A

Question 4

What effects do incremental and disruptive or radical innovations have on technology?

Accepted Answer

While incremental innovations

Question 5

Entrepreneurs often unintentionally erect two main types of roadblocks that prevent them from following the creative path: _____ and _____.

Accepted Answer

A)  environmental; personal 
B)  situational; developmental 
C)  psychological; emotional 
D)  internal; external 
E)  primary; secondary 
A)  environmental; personal 
B)  situational; developmental 
C)  psychological; emotional 
D)  internal; external 
E)  primary; secondary

Question 6

Joel is a team manager at Green Enterprises. When solving a problem, he often uses _____, which is a form of brainstorming that makes sure that everyone on the team feels comfortable offering up ideas.

Accepted Answer

A)  freeforming 
B)  brainwriting 
C)  visualization 
D)  journey mapping 
E)  brainwiring 
A)  freeforming 
B)  brainwriting 
C)  visualization 
D)  journey mapping 
E)  brainwiring

Question 7

Once an entrepreneur has generated a number of ideas for needs or problems, the most effective approach is to narrow down the best ideas by immediately eliminating the "crazy" ideas.

Accepted Answer

A) True 
 B)False

Question 8

All of the following are components of an effective problem statement EXCEPT

Accepted Answer

A)  a "how" question. 
B)  a component that asks why the problem exists in the first place. 
C)  an answer to who is responsible for dealing with the problem. 
D)  an action verb, which represents the positive course of action anticipated. 
E)  the target or desired outcome. 
A)  a "how" question. 
B)  a component that asks why the problem exists in the first place. 
C)  an answer to who is responsible for dealing with the problem. 
D)  an action verb, which represents the positive course of action anticipated. 
E)  the target or desired outcome.

Question 9

Explain why multitasking stifles creativity.

Accepted Answer

Multitasking in the current work environ

Question 10

For entrepreneurs, the closer the solution relates to the actual problem the customer is experiencing, the more likely that there will be immediate _____ upon completion of product development.

Accepted Answer

A)  sales 
B)  feedback 
C)  resolution 
D)  action 
E)  satisfaction 
A)  sales 
B)  feedback 
C)  resolution 
D)  action 
E)  satisfaction

Question 11

_____ is the process that moves an innovation from the laboratory to the market by executing on a business strategy.

Accepted Answer

A)  Commercialization 
B)  Invention 
C)  Transformation 
D)  Brainstorming 
E)  Brainwriting 
A)  Commercialization 
B)  Invention 
C)  Transformation 
D)  Brainstorming 
E)  Brainwriting

Question 12

The creative process is difficult to study because it generally deals with a

Accepted Answer

A)  way of doing things that no one understands. 
B)  number of complex theories . 
C)  person's ability to use his or her skills. 
D)  person's internal thought processes. 
E)  series of external p rocesses. 
A)  way of doing things that no one understands. 
B)  number of complex theories . 
C)  person's ability to use his or her skills. 
D)  person's internal thought processes. 
E)  series of external p rocesses.

Question 13

The vast majority of innovations today are radical innovations that obsolete previous technology or ways of doing things.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following is NOT one of the four stages of the creative process identified by Wallas?

Accepted Answer

A)  Preparation 
B)  Association 
C)  Incubation 
D)  Illumination 
E)  Verification 
A)  Preparation 
B)  Association 
C)  Incubation 
D)  Illumination 
E)  Verification

Question 15

Identifying the right _____ is the most challenging aspect of the problem-solving process.

Accepted Answer

A)  team 
B)  strategy 
C)  time 
D)  solution 
E)  problem 
A)  team 
B)  strategy 
C)  time 
D)  solution 
E)  problem

Question 16

Force fitting involves

Accepted Answer

A)  taking a random object and creating a relationship to the problem statement . 
B)  a ssigning team workers to partners. 
C)  using a predefined method to solve a problem . 
D)  s etting a deadline to formulate a solution. 
E)  r equiring a brainstorming session each day. 
A)  taking a random object and creating a relationship to the problem statement . 
B)  a ssigning team workers to partners. 
C)  using a predefined method to solve a problem . 
D)  s etting a deadline to formulate a solution. 
E)  r equiring a brainstorming session each day.

Question 17

Design thinking can be thought of as groups of related activities that move from inspiration to ideation to implementation.

Accepted Answer

A) True 
 B)False

Question 18

What are the components of an effective problem statement? Using these components, devise an effective problem statement for yourself.

Accepted Answer

An effective problem statement has four

Question 19

Opportunity is the intersection of an idea and a customer.

Accepted Answer

A) True 
 B)False

Question 20

In the 1930s, economist Joseph Schumpeter identified all of the following categories of innovation that are still relevant today EXCEPT

Accepted Answer

A)  a new process. 
B)  changes in industrial organization. 
C)  a new market. 
D)  creative research methods. 
E)  a new product or substantial change in an existing product. 
A)  a new process. 
B)  changes in industrial organization. 
C)  a new market. 
D)  creative research methods. 
E)  a new product or substantial change in an existing product.

The _____ is the part of the brain responsible for discovery.

Discuss the differences between the creative process identified by Wallas and the creative process identified by Seeff.

At the heart of design thinking is

What effects do incremental and disruptive or radical innovations have on technology?

Entrepreneurs often unintentionally erect two main types of roadblocks that prevent them from following the creative path: _ and _.

Joel is a team manager at Green Enterprises. When solving a problem, he often uses _____, which is a form of brainstorming that makes sure that everyone on the team feels comfortable offering up ideas.

Once an entrepreneur has generated a number of ideas for needs or problems, the most effective approach is to narrow down the best ideas by immediately eliminating the "crazy" ideas.

All of the following are components of an effective problem statement EXCEPT

Explain why multitasking stifles creativity.

For entrepreneurs, the closer the solution relates to the actual problem the customer is experiencing, the more likely that there will be immediate _____ upon completion of product development.

_____ is the process that moves an innovation from the laboratory to the market by executing on a business strategy.

The creative process is difficult to study because it generally deals with a

The vast majority of innovations today are radical innovations that obsolete previous technology or ways of doing things.

Which of the following is NOT one of the four stages of the creative process identified by Wallas?

Identifying the right _____ is the most challenging aspect of the problem-solving process.

Force fitting involves

Design thinking can be thought of as groups of related activities that move from inspiration to ideation to implementation.

What are the components of an effective problem statement? Using these components, devise an effective problem statement for yourself.

Opportunity is the intersection of an idea and a customer.

In the 1930s, economist Joseph Schumpeter identified all of the following categories of innovation that are still relevant today EXCEPT

Understanding Entrepreneurship

Preparing for the Entrepreneurial Journey

Analyzing the Industry and Market

Developing and Testing a Business Model

Prototyping and Validating a Solution

Protecting the Startups Assets

Building the Founding Team

Calculating Startup Capital Requirements

Preparing a Business Plan

Designing an Entrepreneurial Organization

Planning Startup Operations

Choosing the Legal Form of Organization

Developing a Startup Marketing Plan

Incorporating Ethics and Social Responsibility Into the Business

Funding Startup and Growth

Planning for Growth and Change

Filters

Exam 3: Creating Opportunity

The _____ is the part of the brain responsible for discovery.

Discuss the differences between the creative process identified by Wallas and the creative process identified by Seeff.

At the heart of design thinking is

What effects do incremental and disruptive or radical innovations have on technology?

Entrepreneurs often unintentionally erect two main types of roadblocks that prevent them from following the creative path: _____ and _____.

Joel is a team manager at Green Enterprises. When solving a problem, he often uses _____, which is a form of brainstorming that makes sure that everyone on the team feels comfortable offering up ideas.

Once an entrepreneur has generated a number of ideas for needs or problems, the most effective approach is to narrow down the best ideas by immediately eliminating the "crazy" ideas.

All of the following are components of an effective problem statement EXCEPT

Explain why multitasking stifles creativity.

For entrepreneurs, the closer the solution relates to the actual problem the customer is experiencing, the more likely that there will be immediate _____ upon completion of product development.

_____ is the process that moves an innovation from the laboratory to the market by executing on a business strategy.

The creative process is difficult to study because it generally deals with a

The vast majority of innovations today are radical innovations that obsolete previous technology or ways of doing things.

Which of the following is NOT one of the four stages of the creative process identified by Wallas?

Identifying the right _____ is the most challenging aspect of the problem-solving process.

Force fitting involves

Design thinking can be thought of as groups of related activities that move from inspiration to ideation to implementation.

What are the components of an effective problem statement? Using these components, devise an effective problem statement for yourself.

Opportunity is the intersection of an idea and a customer.

In the 1930s, economist Joseph Schumpeter identified all of the following categories of innovation that are still relevant today EXCEPT

Understanding Entrepreneurship

Preparing for the Entrepreneurial Journey

Analyzing the Industry and Market

Developing and Testing a Business Model

Prototyping and Validating a Solution

Protecting the Startups Assets

Building the Founding Team

Calculating Startup Capital Requirements

Preparing a Business Plan

Designing an Entrepreneurial Organization

Planning Startup Operations

Choosing the Legal Form of Organization

Developing a Startup Marketing Plan

Incorporating Ethics and Social Responsibility Into the Business

Funding Startup and Growth

Planning for Growth and Change

Filters

Entrepreneurs often unintentionally erect two main types of roadblocks that prevent them from following the creative path: _ and _.