Exam 11: Enterprise Systems
A knowledge management system should encourage open communication and the exchange of ideas .
True
Discuss how customer relationship management (CRM)is more than just tracking and organizing contacts with customers.
Answers will vary. CRM is more than just tracking and organizing contacts with customers. It gives organizations more complete pictures of their customers. CRM systems include tools for conducting complex analyses on customer data, such as a data warehouse and data-mining tools. With these systems, organizations can integrate demographic and other external data with customers' transaction data to better understand customer behavior. Based on this analysis, organizations can better target products to customers and manage customer issues, which increases customer satisfaction and retention. In addition, organizations can classify customers based on how valuable they are to the organization and manage them accordingly.
Discuss the importance of interaction in managing tacit knowledge.
Answers will vary. Interaction is a key part of managing tacit knowledge. A knowledge management system must encourage open communication and the exchange of ideas, typically via e-mails, instant messaging, internal company wikis, videoconferencing, and tools such as WebEx or GoToMeeting, which create virtual instructional environments.
_____ is an integrated system that collects and processes data and manages and coordinates resources, information, and functions throughout an organization.
A well-designed enterprise resource planning system helps to reduce labor costs.
A grocery store offering loyalty cards with discounts to its customers is an example of how transaction data can be used in a customer relationship management (CRM)system.
Discuss possible downtime as it relates to the advantages and disadvantages of a cloud-based enterprise system.
A _____ is an integrated network consisting of an organization, its vendors, transportation companies, and brokers used to deliver goods and services to customers.
Which component of an enterprise resource planning (ERP)system tracks financial information, such as budget allocations and debits and credits?
Which of the following systems' goal is to improve services offered to clients and use client contact information for targeted marketing?
Identify one advantage of cloud-based enterprise systems as compared to on-premise systems.
Discuss some of the processes in which electronic data interchange (EDI)expedites the delivery of accurate information.
In the context of customer relationship management (CRM)applications, describe eCRM.
A knowledge management system must include a decision support tool.
_____ is a practice where a store sends coupons to a customer, who has already bought a product from the store, for a more expensive brand of the same product, in the hope that the customer would prefer the expensive brand.
Which statement is true of collaborative planning, forecasting, and replenishment (CPFR)?
One of the disadvantages of an e-marketplace is that it cannot provide a single platform for prices.
In the context of customer relationship management (CRM), _____ requires gathering a lot of information about customers' preferences and shopping patterns.
The best way to gather tacit knowledge is interactively, such as asking an employee specific questions about how he or she would handle an issue.
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