Question 1

Describe the information sharing and ordering activities involved in conducting business-to-consumer (B2C)e-commerce.

Accepted Answer

Answers will vary. A B2C e-commerce company can use a variety of methods to share information with its customers. Web sites, online catalogs, e-mail, online advertisements, video conferencing, message boards, and newsgroups are some of the methods that can be used. Customers can use electronic forms or e-mail to order products from a B2C site.

Question 2

Identify one advantage of multichannel retailing.

Accepted Answer

A) It leverages the power of marketplaces and search engines. 
B) It leverages the power of telecommunications. 
C) It targets only consumers who are ready to buy. 
D) It targets the most affluent consumers. 
A) It leverages the power of marketplaces and search engines. 
B) It leverages the power of telecommunications. 
C) It targets only consumers who are ready to buy. 
D) It targets the most affluent consumers. B

Question 3

_____ is a popular online payment system used on many online auction sites.

Accepted Answer

A) Bitcoin 
B) Google Pay 
C) PayPal 
D) Apple Wallet 
A) Bitcoin 
B) Google Pay 
C) PayPal 
D) Apple Wallet C

Question 4

For a business that is properly designing and using a social media information system (SMIS), the SMIS would most likely:

Accepted Answer

A) decrease Web site traffic. 
B) curb hypersocialization in the organization. 
C) enable it to develop local area networks within the organization. 
D) enable it to share new and dynamic contents with customers in real time. 
A) decrease Web site traffic. 
B) curb hypersocialization in the organization. 
C) enable it to develop local area networks within the organization. 
D) enable it to share new and dynamic contents with customers in real time.

Question 5

_____ is a supporting activity in Michael Porter's value chain.

Accepted Answer

A) Service 
B) Logistics 
C) Marketing and sales 
D) Human resource management 
A) Service 
B) Logistics 
C) Marketing and sales 
D) Human resource management

Question 6

What are the main objectives of trading partner agreements?

Accepted Answer

Answers will vary. The main objectives o

Question 7

In the context of Web marketing, any element of a Web page that is clicked counts as a _____ to a server.

Accepted Answer

A) pop 
B) byte 
C) hit 
D) loop 
A) pop 
B) byte 
C) hit 
D) loop

Question 8

One pillar of hypersociality involves focusing on _____, which are based on group behavioral characteristics.

Accepted Answer

A) tribes 
B) theories 
C) product reviews 
D) market segments 
A) tribes 
B) theories 
C) product reviews 
D) market segments

Question 9

The third-party exchange marketplace model is controlled by sellers and buyers.

Accepted Answer

A) True 
 B)False

Question 10

_____ is the first activity involved in a typical business-to-consumer (B2C)cycle.

Accepted Answer

A) Fulfillment 
B) Information sharing 
C) Ordering 
D) Payment 
A) Fulfillment 
B) Information sharing 
C) Ordering 
D) Payment

Question 11

E-business excludes transactions that generate demand for goods and services.

Accepted Answer

A) True 
 B)False

Question 12

How do companies use business-to-business (B2B)applications?

Accepted Answer

Answers will vary. Companies use B2B app

Question 13

_____ is a primary activity in Michael Porter's value chain.

Accepted Answer

A) Service 
B) Procurement 
C) Technological development 
D) Human resource management 
A) Service 
B) Procurement 
C) Technological development 
D) Human resource management

Question 14

In the context of mobile marketing strategies, in-game mobile marketing:

Accepted Answer

A) requires a user to share his\her location and display business ads relative to the location. 
B) requires a gamer to click on search engine ads in order to go to the next level of the game. 
C) uses mobile games where the characters in the game promote products for companies. 
D) uses mobile ads that appear between loading screens within popular games. 
A) requires a user to share his\her location and display business ads relative to the location. 
B) requires a gamer to click on search engine ads in order to go to the next level of the game. 
C) uses mobile games where the characters in the game promote products for companies. 
D) uses mobile ads that appear between loading screens within popular games.

Question 15

In the third-party exchange marketplace model, the sale of medical products is an example of a _____.

Accepted Answer

A) horizontal market 
B) vertical market 
C) baseline market 
D) sideline market 
A) horizontal market 
B) vertical market 
C) baseline market 
D) sideline market

Question 16

Recommendation web sites are not allowed to offer incentives to individuals for sharing information about their purchases.

Accepted Answer

A) True 
 B)False

Question 17

In the context of Web marketing, a cookie is:

Accepted Answer

A) the information that users save on the hard drive for later use. 
B) the information a Web site stores on a user's hard drive. 
C) a list of sites visited by a user in a day or the last few days. 
D) a list of sites that users bookmark on a browser for reference. 
A) the information that users save on the hard drive for later use. 
B) the information a Web site stores on a user's hard drive. 
C) a list of sites visited by a user in a day or the last few days. 
D) a list of sites that users bookmark on a browser for reference.

Question 18

Jack is a gamer, and every time he plays at a gaming center, he pays five dollars using a card that he recharges electronically every week. It is evident that Jack uses _____ as the mode of payment.

Accepted Answer

A) e-cash 
B) a nanopayment card 
C) e-pay 
D) a micropayment card 
A) e-cash 
B) a nanopayment card 
C) e-pay 
D) a micropayment card

Question 19

_____ is a mix of traditional commerce and e-commerce.

Accepted Answer

A) Brick-and-mortar e-commerce 
B) Click-and-brick e-commerce 
C) Business-to-business e-commerce 
D) Customer-to-customer e-commerce 
A) Brick-and-mortar e-commerce 
B) Click-and-brick e-commerce 
C) Business-to-business e-commerce 
D) Customer-to-customer e-commerce

Question 20

_____ relies on text-to-speech technologies.

Accepted Answer

A) Seller-side e-commerce 
B) Voice-based e-commerce 
C) Traditional commerce 
D) Mobile commerce 
A) Seller-side e-commerce 
B) Voice-based e-commerce 
C) Traditional commerce 
D) Mobile commerce

Describe the information sharing and ordering activities involved in conducting business-to-consumer (B2C)e-commerce.

Identify one advantage of multichannel retailing.

_____ is a popular online payment system used on many online auction sites.

For a business that is properly designing and using a social media information system (SMIS), the SMIS would most likely:

_____ is a supporting activity in Michael Porter's value chain.

What are the main objectives of trading partner agreements?

In the context of Web marketing, any element of a Web page that is clicked counts as a _____ to a server.

One pillar of hypersociality involves focusing on _____, which are based on group behavioral characteristics.

The third-party exchange marketplace model is controlled by sellers and buyers.

_____ is the first activity involved in a typical business-to-consumer (B2C)cycle.

E-business excludes transactions that generate demand for goods and services.

How do companies use business-to-business (B2B)applications?

_____ is a primary activity in Michael Porter's value chain.

In the context of mobile marketing strategies, in-game mobile marketing:

In the third-party exchange marketplace model, the sale of medical products is an example of a _____.

Recommendation web sites are not allowed to offer incentives to individuals for sharing information about their purchases.

In the context of Web marketing, a cookie is:

Jack is a gamer, and every time he plays at a gaming center, he pays five dollars using a card that he recharges electronically every week. It is evident that Jack uses _____ as the mode of payment.

_____ is a mix of traditional commerce and e-commerce.

_____ relies on text-to-speech technologies.

Information Systems in Business

Computers and Their Business Applications

Data and Business Intelligence

Personal, Legal, Ethical, and Organizational Issues

Protecting Information Resources

Data Communication: Delivering Information Anywhere and Anytime

A Connected World

Global Information Systems

Building Successful Information Systems

Enterprise Systems

Supporting Decisions and Processes

Artificial Intelligence and Automation

Emerging Trends, Technologies, and Applications

Filters

Exam 8: E-Commerce

Describe the information sharing and ordering activities involved in conducting business-to-consumer (B2C)e-commerce.

Identify one advantage of multichannel retailing.

_____ is a popular online payment system used on many online auction sites.

For a business that is properly designing and using a social media information system (SMIS), the SMIS would most likely:

_____ is a supporting activity in Michael Porter's value chain.

What are the main objectives of trading partner agreements?

In the context of Web marketing, any element of a Web page that is clicked counts as a _____ to a server.

One pillar of hypersociality involves focusing on _____, which are based on group behavioral characteristics.

The third-party exchange marketplace model is controlled by sellers and buyers.

_____ is the first activity involved in a typical business-to-consumer (B2C)cycle.

E-business excludes transactions that generate demand for goods and services.

How do companies use business-to-business (B2B)applications?

_____ is a primary activity in Michael Porter's value chain.

In the context of mobile marketing strategies, in-game mobile marketing:

In the third-party exchange marketplace model, the sale of medical products is an example of a _____.

Recommendation web sites are not allowed to offer incentives to individuals for sharing information about their purchases.

In the context of Web marketing, a cookie is:

Jack is a gamer, and every time he plays at a gaming center, he pays five dollars using a card that he recharges electronically every week. It is evident that Jack uses _____ as the mode of payment.

_____ is a mix of traditional commerce and e-commerce.

_____ relies on text-to-speech technologies.

Information Systems in Business

Computers and Their Business Applications

Data and Business Intelligence

Personal, Legal, Ethical, and Organizational Issues

Protecting Information Resources

Data Communication: Delivering Information Anywhere and Anytime

A Connected World

Global Information Systems

Building Successful Information Systems

Enterprise Systems

Supporting Decisions and Processes

Artificial Intelligence and Automation

Emerging Trends, Technologies, and Applications

Filters