Exam 13: Persuasive Messages

You can convey competence and credibility by ___________________.

The means of persuasion in which you construct logical arguments that support your point of view is called _____________.

The three-part of deductive reasoning is known as a(n)_____________________.

When we define goodwill as a perception the audience forms of a speaker, what is that the audience's perceptions may be based off of?

A general principle that most people agree upon is known as a _______________.

Reasons or evidence that includes facts, opinions, experiences, and observations is the _________________.

When you support a claim by citing events that have occurred that results in the claim you are using argument from a(n)________________.

Evoking positive emotions in a persuasive speech is more effective than evoking negative emotions.

Which of the following emotions should be combined with relief to motivate audience members to be involved with your arguments?

Sadness is a negative emotion that is projected outwards.

Persuasive speakers have an extra burden to behave ethically as they have to demonstrate they are advocating in the best interest of the audience.

The ______________ fallacy of reasoning weakens opposing position by misrepresenting it in some way and then attacking that weaker position.

A claim is ______________________.

When you reason with an audience by arriving at general conclusion based on several pieces of specific evidence, you are using ______________ reasoning.

The perception of a speaker's expertise at the end of the speech is known as ______________.

The warrant of an argument must always be verbalized to be persuasive.

When the support statements you use are examples of the claim you are making, you are arguing from ____________________.

The general warrant for reasoning from can be stated that ________________.

When arguing from example, it is important to ____________.

In part of an address to a Joint Session of Congress following the 9/11 attacks, President George W. Bush states, "every nation, in every region, now has a decision to make.  Either you are with us, or you are with the terrorists."  This portion of the statement commits the fallacy of _________________.