Exam 4: Introduction to Strategy

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An emergent component of a firm's strategy:

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Define vision,mission and objectives.What are the benefits provided by effective mission statements?

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The transnational strategy focuses on:

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The vision of the firm is a definition of what activities the firm performs for its customers.

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A global strategy:

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Objectives provide a series of quantifiable milestones or benchmarks by which a firm can assess its progress.

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Which of the following refers to a network of unique activities that strategically fit together and are difficult to replicate?

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Two low-cost methods that firms entering foreign markets can use are licensing and franchising agreements.

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Identify a benefit provided by an effective mission statement.

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Which of the following best defines corporate-level strategy?

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Which of the following statements best describes multinational strategies?

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Z-coffiz charges much higher prices for a cup of coffee than its competitors.Z-coffiz is able to do this because it positions itself to be selling an experience,rather than merely a cup of coffee.Which aspect of a firm's strategy does this describe?

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Which of the following statements is true about strategy formulation?

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Which of the following questions is most important to the development of a firm's strategy?

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According to Milton Friedman,the primary goal of a business is to _____.

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TechPark,a manufacturing company,was in the process of formulating a strategy in an attempt to improve the firm's competitive advantage.The management began by evaluating the resources available within the organization to better understand how the firm should compete.Eventually they decided to offer their products at a lower cost compared to that of their competitors.Identify the strategy used by the management of TechPark.

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What are the three elements a manager should consider while developing a strategy?

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Which of the following statements best describes a business-level strategy?

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Outline the features of exporting.

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Which of the following statements best describes the vision of an organization?

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