Exam 16: Strategic Elements of Competitive Advantage
Exam 1: Introduction to Global Marketing90 Questions
Exam 2: The Global Economic Environment90 Questions
Exam 3: Regional Market Characteristics and Preferential Trade Agreements90 Questions
Exam 4: Social and Cultural Environments90 Questions
Exam 5: The Political, Legal, and Regulatory Environments90 Questions
Exam 6: Global Information Systems and Market Research90 Questions
Exam 7: Segmentation, Targeting, and Positioning90 Questions
Exam 8: Importing, Exporting, and Sourcing90 Questions
Exam 9: Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances90 Questions
Exam 10: Brand and Product Decisions in Global Marketing90 Questions
Exam 11: Pricing Decisions90 Questions
Exam 12: Global Marketing Channels and Physical Distribution90 Questions
Exam 13: Global Marketing Communications Decisions I: Advertising and Public Relations90 Questions
Exam 14: Global Marketing Communications Decisions II: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication90 Questions
Exam 15: Global Marketing and the Digital Revolution90 Questions
Exam 16: Strategic Elements of Competitive Advantage90 Questions
Exam 17: Leadership, Organization, and Corporate Social Responsibility90 Questions
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Chance events play a role in shaping the competitive environment.Chance events are occurrences which include all but one of the following:
(Multiple Choice)
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According to Michael Porter, chance plays no role in determining the competitive advantage of nations.
(True/False)
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A useful way of gaining insight into competitors is through industry analysis.
(True/False)
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The key to maintaining competitive advantage, according to Dr.W.E.Deming as well as your textbook authors, is:
(Multiple Choice)
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Rugman and D'Cruz cite Benetton as an example of a flagship firm that excels at building partnerships.
(True/False)
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Research by Morgan Stanley indicates that the United States is home to more companies with global competitive advantage than any other country.
(True/False)
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Rugman and D'Cruz have developed an alternative framework to Porter's five forces model.The framework, based on business networks, is called:
(Multiple Choice)
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The nature of firm strategy, structure, and rivalry is the final determinant of a nation's diamond.What does this statement refer to? How does domestic rivalry differ from foreign rivalry? Please explain in detail.
(Essay)
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In 1989, Jollibee, the most popular fast-food operator in the Philippines, got an unexpected boost when the threat of a military coup prompted McDonald's to temporarily suspend operations.
(True/False)
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The Swatch Group is the world's second largest watchmaker.This shows that in the low-cost segment, brands compete on price and value.
(True/False)
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