Exam 16: Strategic Elements of Competitive Advantage
Exam 1: Introduction to Global Marketing90 Questions
Exam 2: The Global Economic Environment90 Questions
Exam 3: Regional Market Characteristics and Preferential Trade Agreements90 Questions
Exam 4: Social and Cultural Environments90 Questions
Exam 5: The Political, Legal, and Regulatory Environments90 Questions
Exam 6: Global Information Systems and Market Research90 Questions
Exam 7: Segmentation, Targeting, and Positioning90 Questions
Exam 8: Importing, Exporting, and Sourcing90 Questions
Exam 9: Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances90 Questions
Exam 10: Brand and Product Decisions in Global Marketing90 Questions
Exam 11: Pricing Decisions90 Questions
Exam 12: Global Marketing Channels and Physical Distribution90 Questions
Exam 13: Global Marketing Communications Decisions I: Advertising and Public Relations90 Questions
Exam 14: Global Marketing Communications Decisions II: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication90 Questions
Exam 15: Global Marketing and the Digital Revolution90 Questions
Exam 16: Strategic Elements of Competitive Advantage90 Questions
Exam 17: Leadership, Organization, and Corporate Social Responsibility90 Questions
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Dell's factories can assemble a complete PC in 3 minutes.With a build-to-order strategy at the heart of its business model, Dell's sales staff maintains close ties with customers.This approach represents which aspect of the Porter's five forces model?
(Multiple Choice)
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Maytag has been called "the Rolls-Royce of washers and dryers." Maytag markets Neptune, a high-tech machine, at a substantially higher than regular washer prices.This is an example of:
(Multiple Choice)
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The irony and paradox of the hypercompetition framework is that, in order to achieve a sustainable advantage, companies must seek a series of "unsustainable" advantages.Explain this statement using dynamic strategic interaction sequence.
(Essay)
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In addition to the five forces model of industry competition, Michael Porter has developed a framework of so-called generic business strategies.Explain these generic strategies, describing their aims and application.
(Essay)
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In the tech world, about 90% of the world's nearly one billion PCs run on Microsoft's operating systems and 80% use Intel's microprocessors.This represents which aspect of the Porter's five forces model?
(Multiple Choice)
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According to D'Aveni, in today's business environment, short product life cycles, short product design cycles, new technologies, and globalization undermine market stability; thereby an acceleration of competitive forces takes place.
(True/False)
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Rivalry among firms refers to all the actions taken by firms in the industry to improve their positions and gain advantage over each other.
(True/False)
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According to the generic strategy framework, cost leadership is a sustainable source of competitive advantage if barriers exist that prevent competitors from achieving the same low costs.
(True/False)
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Porter's four generic strategies for achieving competitive advantage are:
(Multiple Choice)
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Michael Porter's generic strategy framework is derived from the basic types of competitive advantage and the scope of the target market served.
(True/False)
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Jaguar produced so few cars that it couldn't get volume discounts from components suppliers.Jaguar managers sometimes could not even determine the "fair" price for a particular part.In terms of Porter's competitive forces framework, Jaguar's strategic disadvantage stemmed from low:
(Multiple Choice)
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In Michael Porter's model, "buyers" refers to manufacturers (e.g., GM)and retailers (e.g.Wal-Mart), rather than consumers.
(True/False)
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According to strategy expert Richard D'Aveni, the actions taken by Swatch in the global watch industry illustrate hypercompetitive dynamic maneuvering in which arena?
(Multiple Choice)
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Hundreds of small companies such as Martin-Logan and Mark Levinson compete in the high-end audiophile segment of the consumer electronics industry.If analyzed in terms of Porter's generic strategies framework, such companies might be said to be pursuing competitive advantage via:
(Multiple Choice)
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"Active competition for demanding customers in the home market keeps companies under pressure to constantly innovate." This statement is an integral part of Hamel and Prahalad's concept of "strategic intent."
(True/False)
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Which of the following is not identified by Porter as one of the possible types of barriers to entry in an industry?
(Multiple Choice)
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Microsoft and Intel are two companies that illustrate the concept of "bargaining power of suppliers" in Porter's five forces model of industry competition.
(True/False)
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Cost leadership advantage is based on a firm's position as the industry's low-cost leader in a broad market.
(True/False)
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According to Porter, the nature of the interaction between potential industry entrants, buyers, substitute products, suppliers, and rival firms determines:
(Multiple Choice)
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Product differentiation and brand loyalty "raise the bar" for would-be industry entrants who would be required to make substantial investments in research or advertising.
(True/False)
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