Question 1

Consumers generally shop and compare on their computers, then purchase with their smartphones.

Accepted Answer

A) True 
 B)False  False

Question 2

Mobile has taken hold around the world, and growth is mostly uniform.

Accepted Answer

A) True 
 B)False  False

Question 3

Using beacons, retailers are doing all of this except:

Accepted Answer

A)  n oting a customer's proximity to the store, and perhaps offering promotions. 
B)  customers choose their products online, and they are ready in the store for pickup. 
C)  customers choose products online, and receive information about where to find them. 
D)  c ustomers can check out using their phones upon leaving the store. 
E)  as the customer leaves the store, a parking valet brings the customer's car to the door. 
A)  n oting a customer's proximity to the store, and perhaps offering promotions. 
B)  customers choose their products online, and they are ready in the store for pickup. 
C)  customers choose products online, and receive information about where to find them. 
D)  c ustomers can check out using their phones upon leaving the store. 
E)  as the customer leaves the store, a parking valet brings the customer's car to the door. E

Question 4

People all over the world access Facebook at a higher rate than any other social network.

Accepted Answer

A) True 
 B)False

Question 5

Desktop and TV are losing share to other types of screens.

Accepted Answer

A) True 
 B)False

Question 6

The top two activities on mobile are Facebook posts and viewing videos.

Accepted Answer

A) True 
 B)False

Question 7

The top two activities consumers perform on their mobile smartphones are:

Accepted Answer

A)  emailing. 
B)  Facebook viewing. 
C)  texting. 
D)  A and B. 
E)  A and C. 
A)  emailing. 
B)  Facebook viewing. 
C)  texting. 
D)  A and B. 
E)  A and C.

Question 8

Which of the following statements is false?

Accepted Answer

A)  Apps are playing a major role in the growth of mobile. 
B)  Users now spend more time with mobile apps than accessing the Internet from their PCs. 
C)  Facebook is the most popular media app. 
D)  Today's smartphone contains many branded apps. 
E)  Starbucks users can pay with a wave of their smartphones. 
A)  Apps are playing a major role in the growth of mobile. 
B)  Users now spend more time with mobile apps than accessing the Internet from their PCs. 
C)  Facebook is the most popular media app. 
D)  Today's smartphone contains many branded apps. 
E)  Starbucks users can pay with a wave of their smartphones.

Question 9

Location-based technology use is increasing in:

Accepted Answer

A)  laptops. 
B)  handheld computers. 
C)  social networks. 
D)  professional networks. 
E)  retail applications. 
A)  laptops. 
B)  handheld computers. 
C)  social networks. 
D)  professional networks. 
E)  retail applications.

Question 10

Global growth in the use of mobile is such that:

Accepted Answer

A)  more than one-third of the world's people use mobile. 
B)  25% of the world's people use mobile. 
C)  more than half of the world's people use mobile. 
D)  m obile is now used uniformly around the world. 
E)  100% of the world's population of 18-34 year olds use mobile. 
A)  more than one-third of the world's people use mobile. 
B)  25% of the world's people use mobile. 
C)  more than half of the world's people use mobile. 
D)  m obile is now used uniformly around the world. 
E)  100% of the world's population of 18-34 year olds use mobile.

Question 11

Given the growth in the use of mobile, we can predict with a degree of certainty that the new "buy" buttons on such sites as Pinterest, Facebook, and Twitter will be successful.

Accepted Answer

A) True 
 B)False

Question 12

Among the losers in the shift to mobile are:

Accepted Answer

A)  tablets. 
B)  desktop pcs. 
C)  television. 
D)  A through C. 
E)  B and C only. 
A)  tablets. 
B)  desktop pcs. 
C)  television. 
D)  A through C. 
E)  B and C only.

Question 13

Apps have little effect on the use and growth of mobile.

Accepted Answer

A) True 
 B)False

Question 14

CX is:

Accepted Answer

A)  a mobile-first experience. 
B)  an audience first experience. 
C)  an omnichannel experience. 
D)  a single event. 
E)  two of these. 
A)  a mobile-first experience. 
B)  an audience first experience. 
C)  an omnichannel experience. 
D)  a single event. 
E)  two of these.

Question 15

The Omnichannel approach to marketing considers all of these except :

Accepted Answer

A)  social media. 
B)  online. 
C)  CRM. 
D)  physical store. 
E)  the omnichannel strategy considers all of these. 
A)  social media. 
B)  online. 
C)  CRM. 
D)  physical store. 
E)  the omnichannel strategy considers all of these.

Question 16

Name three Best Practices for Social Mobile Marketing.

Accepted Answer

1. Understand the brand's target audienc

Question 17

Forrester Consulting argues that the mobile customer experience is created in micro-moments throughout the day, and listed all of these except :

Accepted Answer

A)  want to know. 
B)  want to show. 
C)  w ant to go. 
D)  w ant to do. 
E)  want to buy. 
A)  want to know. 
B)  want to show. 
C)  w ant to go. 
D)  w ant to do. 
E)  want to buy.

Question 18

Regarding marketing strategies, what is the difference between the mobile-first strategy, the audience first strategy, and the omnichannel strategy?

Accepted Answer

The mobile-first strategy recommends pre

Question 19

Regarding the process of purchasing, the "upper funnel" is:

Accepted Answer

A)  the last step prior to purchase. 
B)  seeking the advise of another purchaser. 
C)  seeking the advice of a friend. 
D)  the early activities like comparing. 
E)  the payment process. 
A)  the last step prior to purchase. 
B)  seeking the advise of another purchaser. 
C)  seeking the advice of a friend. 
D)  the early activities like comparing. 
E)  the payment process.

Question 20

The most popular communication app outside of the U.S. is:

Accepted Answer

A)  email. 
B)  SMS. 
C)  Farmville . 
D)  WhatsApp. 
E)  none of these is correct. 
A)  email. 
B)  SMS. 
C)  Farmville . 
D)  WhatsApp. 
E)  none of these is correct.

Consumers generally shop and compare on their computers, then purchase with their smartphones.

Mobile has taken hold around the world, and growth is mostly uniform.

Using beacons, retailers are doing all of this except:

People all over the world access Facebook at a higher rate than any other social network.

Desktop and TV are losing share to other types of screens.

The top two activities on mobile are Facebook posts and viewing videos.

The top two activities consumers perform on their mobile smartphones are:

Which of the following statements is false?

Location-based technology use is increasing in:

Global growth in the use of mobile is such that:

Given the growth in the use of mobile, we can predict with a degree of certainty that the new "buy" buttons on such sites as Pinterest, Facebook, and Twitter will be successful.

Among the losers in the shift to mobile are:

Apps have little effect on the use and growth of mobile.

CX is:

The Omnichannel approach to marketing considers all of these except :

Name three Best Practices for Social Mobile Marketing.

Forrester Consulting argues that the mobile customer experience is created in micro-moments throughout the day, and listed all of these except :

Regarding marketing strategies, what is the difference between the mobile-first strategy, the audience first strategy, and the omnichannel strategy?

Regarding the process of purchasing, the "upper funnel" is:

The most popular communication app outside of the U.S. is:

The Role and Importance of Smm

Goals and Strategies

Identifying Target Audiences

Rules of Engagement for Social Media

Social Media Platforms and Social Networking Sites

Microblogging

Content Creation and Sharing Blogging Streaming Video Podcasts and Webinars

Video Marketing

Marketing on Photo Sharing Sites

Social Bookmarking and News Aggregation, Collaboration

Content Marketing: Publishing Articles, White Papers, and E-Books

Social Media Monitoring

Tools for Managing the Social Media Marketing Effort

Social Media Marketing Plan

Filters

Exam 12: Mobile Marketing on Social Networks

Consumers generally shop and compare on their computers, then purchase with their smartphones.

Mobile has taken hold around the world, and growth is mostly uniform.

Using beacons, retailers are doing all of this except:

People all over the world access Facebook at a higher rate than any other social network.

Desktop and TV are losing share to other types of screens.

The top two activities on mobile are Facebook posts and viewing videos.

The top two activities consumers perform on their mobile smartphones are:

Which of the following statements is false?

Location-based technology use is increasing in:

Global growth in the use of mobile is such that:

Given the growth in the use of mobile, we can predict with a degree of certainty that the new "buy" buttons on such sites as Pinterest, Facebook, and Twitter will be successful.

Among the losers in the shift to mobile are:

Apps have little effect on the use and growth of mobile.

CX is:

The Omnichannel approach to marketing considers all of these except :

Name three Best Practices for Social Mobile Marketing.

Forrester Consulting argues that the mobile customer experience is created in micro-moments throughout the day, and listed all of these except :

Regarding marketing strategies, what is the difference between the mobile-first strategy, the audience first strategy, and the omnichannel strategy?

Regarding the process of purchasing, the "upper funnel" is:

The most popular communication app outside of the U.S. is:

The Role and Importance of Smm

Goals and Strategies

Identifying Target Audiences

Rules of Engagement for Social Media

Social Media Platforms and Social Networking Sites

Microblogging

Content Creation and Sharing Blogging Streaming Video Podcasts and Webinars

Video Marketing

Marketing on Photo Sharing Sites

Social Bookmarking and News Aggregation, Collaboration

Content Marketing: Publishing Articles, White Papers, and E-Books

Social Media Monitoring

Tools for Managing the Social Media Marketing Effort

Social Media Marketing Plan

Filters