Question 1

Which of the following is one way to manage the time invested in social media marketing?

Accepted Answer

A)  Leverage tools like Hootsuite that are designed to improve efficiencies. 
B)  Hire an outside agency. 
C)  Only spend time on one social media site at a time. 
D)  Install times on employee computers to monitor time spent on social media. 
E)  None of these. 
A)  Leverage tools like Hootsuite that are designed to improve efficiencies. 
B)  Hire an outside agency. 
C)  Only spend time on one social media site at a time. 
D)  Install times on employee computers to monitor time spent on social media. 
E)  None of these. A

Question 2

In order to be a successful social media marketer, you need a number of technical and personal skills. Which of the following is not considered vital?

Accepted Answer

A)  Basic computer skills 
B)  Good listening skills 
C)  Strong reading and comprehension skills 
D)  A big ego 
E)  A sense of humor 
A)  Basic computer skills 
B)  Good listening skills 
C)  Strong reading and comprehension skills 
D)  A big ego 
E)  A sense of humor D

Question 3

Which of the following is considered the earliest ancestor of social media?

Accepted Answer

A)  ARPANET 
B)  Email 
C)  Telegram 
D)  Whole Earth 'Lectronic Link 
E)  USENET 
A)  ARPANET 
B)  Email 
C)  Telegram 
D)  Whole Earth 'Lectronic Link 
E)  USENET E

Question 4

Identify two ways that social media marketing differs from traditional marketing.

Accepted Answer

1. Control vs. Contribute: Traditional m

Question 5

According to the text, social media is only being adopted by younger populations.

Accepted Answer

A) True 
 B)False

Question 6

Social media marketing is a form of what type of marketing?

Accepted Answer

A)  Social networking 
B)  Online advertising 
C)  Word of mouth 
D)  Paid search 
E)  Direct mail 
A)  Social networking 
B)  Online advertising 
C)  Word of mouth 
D)  Paid search 
E)  Direct mail

Question 7

Which is a true statement?

Accepted Answer

A)  B2B firms cannot benefit from social media. 
B)  Over half of U.S. adults over the age of 65 were Internet users. 
C)  Social media is only for certain companies and industries. 
D)  Monitoring social media is an inefficient use of company time. 
E)  Most people do not spend that much time using social media. 
A)  B2B firms cannot benefit from social media. 
B)  Over half of U.S. adults over the age of 65 were Internet users. 
C)  Social media is only for certain companies and industries. 
D)  Monitoring social media is an inefficient use of company time. 
E)  Most people do not spend that much time using social media.

Question 8

Which firm is credited with creating "the perfect business apology"?

Accepted Answer

A)  Wikipedia 
B)  Facebook 
C)  JetBlue 
D)  Twitter 
E)  None of these. 
A)  Wikipedia 
B)  Facebook 
C)  JetBlue 
D)  Twitter 
E)  None of these.

Question 9

Why is social media so attractive for consumers?

Accepted Answer

A)  It is free. 
B)  It allows for more insight and creativity. 
C)  It gives the consumer more power. 
D)  It is used by everybody. 
E)  It allows consumers to vent about bad customer service. 
A)  It is free. 
B)  It allows for more insight and creativity. 
C)  It gives the consumer more power. 
D)  It is used by everybody. 
E)  It allows consumers to vent about bad customer service.

Question 10

According to the text, social media is a part of a larger media ecosystem made up of:

Accepted Answer

A)  paid media. 
B)  b ought media. 
C)  owned media. 
D)  A, B, and C. 
E)  A and C 
A)  paid media. 
B)  b ought media. 
C)  owned media. 
D)  A, B, and C. 
E)  A and C

Question 11

Which of the following is not one of the seven myths of SMM?

Accepted Answer

A)  SMM is too time-consuming. 
B)  SMM isn't right for most businesses. 
C)  There is no return on investment on SMM. 
D)  Social media is just for the young. 
E)  Social media is just a fad. 
A)  SMM is too time-consuming. 
B)  SMM isn't right for most businesses. 
C)  There is no return on investment on SMM. 
D)  Social media is just for the young. 
E)  Social media is just a fad.

Question 12

According to the text, the reason why social media marketing is such a growth industry right now is because corporate marketers are planning on using external resources for their new social media efforts.

Accepted Answer

A) True 
 B)False

Question 13

Only large corporations have been successful in measuring the return from their social media marketing efforts.

Accepted Answer

A) True 
 B)False

Question 14

What is the primary lesson behind the "United Breaks Guitars" case?

Accepted Answer

A)  Online video has the power to reach millions of people at a very low cost. 
B)  Companies must be active in monitoring their brands online in order to respond in a timely manner to customer issues. 
C)  A well-executed PR strategy can help control negative social media messages. 
D)  Social media is only effective for customer complaints. 
E)  Customer service should not be outsourced. 
A)  Online video has the power to reach millions of people at a very low cost. 
B)  Companies must be active in monitoring their brands online in order to respond in a timely manner to customer issues. 
C)  A well-executed PR strategy can help control negative social media messages. 
D)  Social media is only effective for customer complaints. 
E)  Customer service should not be outsourced.

Question 15

Marketing investment in social media is forecast to increase.

Accepted Answer

A) True 
 B)False

Question 16

Name and describe one best practice for social media marketing.

Accepted Answer

Begin with a strategy backed b

Question 17

According to the text, SMM employs word-of-mouth marketing.

Accepted Answer

A) True 
 B)False

Question 18

SMM is different because:

Accepted Answer

A)  it does not employ traditional marketing methods in the usual way. 
B)  it does not control the content of the message. 
C)  it emphasizes audience contribution. 
D)  all of these. 
E)  none of these. 
A)  it does not employ traditional marketing methods in the usual way. 
B)  it does not control the content of the message. 
C)  it emphasizes audience contribution. 
D)  all of these. 
E)  none of these.

Question 19

Which of the following is not an important aspect to social media marketing?

Accepted Answer

A)  Creating buzz through content to attract attention 
B)  Finding ways for the fans and users to share a company's message through various social channels 
C)  Ensuring the product message is always paramount 
D)  Developing two-way online conversations with users 
E)  Monitoring and responding 
A)  Creating buzz through content to attract attention 
B)  Finding ways for the fans and users to share a company's message through various social channels 
C)  Ensuring the product message is always paramount 
D)  Developing two-way online conversations with users 
E)  Monitoring and responding

Question 20

Social media marketing is based on marketing principles that have been around for years.

Accepted Answer

A) True 
 B)False

Which of the following is one way to manage the time invested in social media marketing?

In order to be a successful social media marketer, you need a number of technical and personal skills. Which of the following is not considered vital?

Which of the following is considered the earliest ancestor of social media?

Identify two ways that social media marketing differs from traditional marketing.

According to the text, social media is only being adopted by younger populations.

Social media marketing is a form of what type of marketing?

Which is a true statement?

Which firm is credited with creating "the perfect business apology"?

Why is social media so attractive for consumers?

According to the text, social media is a part of a larger media ecosystem made up of:

Which of the following is not one of the seven myths of SMM?

According to the text, the reason why social media marketing is such a growth industry right now is because corporate marketers are planning on using external resources for their new social media efforts.

Only large corporations have been successful in measuring the return from their social media marketing efforts.

What is the primary lesson behind the "United Breaks Guitars" case?

Marketing investment in social media is forecast to increase.

Name and describe one best practice for social media marketing.

According to the text, SMM employs word-of-mouth marketing.

SMM is different because:

Which of the following is not an important aspect to social media marketing?

Social media marketing is based on marketing principles that have been around for years.

Goals and Strategies

Identifying Target Audiences

Rules of Engagement for Social Media

Social Media Platforms and Social Networking Sites

Microblogging

Content Creation and Sharing Blogging Streaming Video Podcasts and Webinars

Video Marketing

Marketing on Photo Sharing Sites

Social Bookmarking and News Aggregation, Collaboration

Content Marketing: Publishing Articles, White Papers, and E-Books

Mobile Marketing on Social Networks

Social Media Monitoring

Tools for Managing the Social Media Marketing Effort

Social Media Marketing Plan

Filters

Exam 1: The Role and Importance of Smm

Which of the following is one way to manage the time invested in social media marketing?

In order to be a successful social media marketer, you need a number of technical and personal skills. Which of the following is not considered vital?

Which of the following is considered the earliest ancestor of social media?

Identify two ways that social media marketing differs from traditional marketing.

According to the text, social media is only being adopted by younger populations.

Social media marketing is a form of what type of marketing?

Which is a true statement?

Which firm is credited with creating "the perfect business apology"?

Why is social media so attractive for consumers?

According to the text, social media is a part of a larger media ecosystem made up of:

Which of the following is not one of the seven myths of SMM?

According to the text, the reason why social media marketing is such a growth industry right now is because corporate marketers are planning on using external resources for their new social media efforts.

Only large corporations have been successful in measuring the return from their social media marketing efforts.

What is the primary lesson behind the "United Breaks Guitars" case?

Marketing investment in social media is forecast to increase.

Name and describe one best practice for social media marketing.

According to the text, SMM employs word-of-mouth marketing.

SMM is different because:

Which of the following is not an important aspect to social media marketing?

Social media marketing is based on marketing principles that have been around for years.

Goals and Strategies

Identifying Target Audiences

Rules of Engagement for Social Media

Social Media Platforms and Social Networking Sites

Microblogging

Content Creation and Sharing Blogging Streaming Video Podcasts and Webinars

Video Marketing

Marketing on Photo Sharing Sites

Social Bookmarking and News Aggregation, Collaboration

Content Marketing: Publishing Articles, White Papers, and E-Books

Mobile Marketing on Social Networks

Social Media Monitoring

Tools for Managing the Social Media Marketing Effort

Social Media Marketing Plan

Filters