Exam 8: Generating Data-Driven Catalogs

Critical Thinking Questions Case 8-1 A friend who is trying to market her new photography business asks you to help her design a catalog. She plans to take on the marketing once her business takes off, so you offer to tutor her on how catalogs are published. As your friend entered lowercase text in the footer text box, she noticed that the first letter changed to uppercase. She asks you why. You tell her ____.

The ____ group allows you to insert text and pictures manually from the data source.

Direct marketing advertisements should be straight to the point, offering a product, service, or event, and explaining how to obtain that product, service, or event.

The merge process requires a main publication and a ____ source.

A ____ is text and graphics that print at the bottom of every page.

Publisher will correct typographical errors such as ____ capitalized letters at the beginning of a word.

Tap or click the ____ button to display the Print gallery in the Backstage view, as shown in the accompanying figure.

The ____ area is a box in the publication into which you can insert field codes.

You have five choices when finalizing a catalog merge. ____________________

Critical Thinking Questions Case 8-2 One of your tasks as the marketing director for a new insurance company is to assist with the creation of a new marketing catalog. You will be presenting your idea to the company's president in a month, and you've decided to use Publisher to create the catalog. You have an assistant to help you with the marketing strategy, but she isn't familiar with how Publisher works. She asks you the following questions. Where does Publisher recommend that a publication and its data source reside? You tell her ____.

Modified Multiple Choice With catalog templates, you can select the ____.

Tap or click the ____ button to display the printer's duplex settings.

The ____________________, also called the repeatable area, is a box in a publication into which you can insert field codes.

Catalogs are more appealing to customers better when they use ____ color pictures and graphics.

For classroom purposes you should keep the main publication and the product list data source in the same folder on the same storage device.

A ____ is the route Publisher must take through the computer's stored files to find the picture file.

A ____-page spread refers to the way inner pages appear as two adjacent, facing pages in a book, catalog, magazine, or other publication.

When you position the mouse pointer on text that Publisher automatically corrected, a small ____ box appears below the text.

The AutoCorrect tab in the ____ dialog box contains other check boxes that correct capitalization errors.

You have ____ choices in finalizing a merge.