Exam 7: Understanding E Business

Modified Multiple Choice Which of the following e-businesses follow the C2C e-business model?

____ counts the number of times a page that includes an ad is loaded in a browser.

_________________________, which is another term for the network effect, comes from the writings of an early pioneer in the development of Ethernet networking technologies.

Modified Multiple Choice Which of the following are traditional market intermediaries?

A(n) ____ program is a marketing tool for the e-business that sponsors it and a source of revenue for an e-business that participates in the program.

____ software resides on an e-retailer's web server and is used by the e-retailer to create and manage a complex e-retail site.

E-businesses may pay a higher discount rate than similar brick-and-mortar stores because of the card not present/card holder not present risk.

____ uses webpage templates that allow you to create a store and add products to your online catalog in just a few minutes.

The ____ is the percentage of each transaction that a financial institution will charge the e-business.

Geography, time, and _________________________ are limiting factors for any brick-and-mortar business.

Business.com is an example of a B2B e-business that aggregates business information for other businesses.

An automatic process that tailors webpage content to fit the profile of a specific target audience, or that automatically tailors webpage content for an individual visitor based on his or her actions at a site is called ____.

Dell arguably is one of the most famous examples of reintermediation.

Online businesses that market and sell directly to government agencies are following a business-to-government (B2G) e-business model.

____ combines resources from many sources to reach a common goal.

An important e-business success factor, called the ____________________, refers to the increasing value of a network as the network grows.

Using the accompanying figure, briefly describe EDI exchanges.

A(n) ____ is a private network that uses Internet technologies to connect a business with its suppliers and business partners.

A business ____ is the way a company operates to generate revenue, create profits, and continue as a viable business entity.

____ occurs when a market removes its traditional intermediaries.