Exam 7: Understanding E Business

An e-business account with a financial institution that stores money from credit card purchases is a(n) _________________________.

An extranet consists of all the entities - raw material providers, manufacturers, distributors, wholesalers, retailers, and others - involved in creating and distributing products to end users.

A click-through is a process that involves clicking a webpage ad to go directly to the advertised website.

Referral fees, website advertising, file storage fees, and affiliate marketing programs are ways in which _________________________ businesses generate revenue.

An important e-business success factor that refers to the increasing value of a network as the network grows is the ____ effect.

____ is an e-retailer's process for packaging and shipping products.

Critical Thinking Questions Case 7-2 You decide that you want to expand your small e-business that sells supplies and designs to other businesses participating in the same industry. Which of the following options would be a method for encouraging employee collaboration?

Some B2C e-businesses offer free content - apps, information, links, games, and so forth - and generate revenue by selling _________________________ at their sites.

Electronic business activities originated in the ____.

Some pure-play e-retailers succeed by avoiding competition with larger e-businesses and, instead, target a(n) ____ market.

Using the accompanying figure, briefly describe electronic funds transfer.

Some B2B e-businesses ____ business information for other businesses and generate revenue from directory listing fees and advertising.

Modified Multiple Choice Which of the following are viable revenue-generation methods for a B2B e-business?

____ refers to combining many networked computers and devices to create a virtual super computer that can perform complex tasks.

E-businesses can exploit web interactivity by personalizing and customizing web content to encourage customer loyalty.

E-businesses that conduct forward auctions are following the _________________________ e-business model.

One method to measure the effectiveness of a particular website ad is the _________________________ revenue method, which counts the number of visitors who use it to click-through to the advertised website.

The _________________________ network connects all U.S. financial institutions that exchange money electronically.

A ____ is a dedicated network of servers located in different geographical areas of the country that store, or cache, webpage content from high-traffic websites for a fee.

The number of times a page that includes an ad is loaded in a browser is a method of revenue generation called the _________________________ method.