Question 1

Promotion is one of the components that form a marketing mix.

Accepted Answer

A) True 
 B)False

Question 2

Volten Inc.is an apparel store.It has separate sections for casual wear,office wear,and party wear.It also has goods of different price ranges to suit people of various income levels.In this way,it caters to different sections of the society.,Volten Inc.is demonstrating positioning by _____.

Accepted Answer

A) ​product class 
B) product user 
C) competitor​ 
D) ​product user 
A) ​product class 
B) product user 
C) competitor​ 
D) ​product user

Question 3

Mass-marketing efforts are used by marketers because

Accepted Answer

A) consumers have their own unique sets of needs and wants 
B) the time consumers spend on making purchase decisions has increased in recent times 
C) of the need to create brand awareness or to remind consumers of a product 
D) ​the importance of rewarding individual consumers for their loyalty has declined in the recent years 
A) consumers have their own unique sets of needs and wants 
B) the time consumers spend on making purchase decisions has increased in recent times 
C) of the need to create brand awareness or to remind consumers of a product 
D) ​the importance of rewarding individual consumers for their loyalty has declined in the recent years

Question 4

Laelle Chocolates Inc.is a confectionery company that manufactures candies.It does not use specific strategies to target children while marketing its products.Instead,it uses the same strategies to promote its candies among all consumers in the market.This is an example of a(n)_____.

Accepted Answer

A) ​multisegment targeting strategy 
B) individual targeting strategy​ 
C) undifferentiated targeting strategy 
D) ​concentrated targeting strategy 
A) ​multisegment targeting strategy 
B) individual targeting strategy​ 
C) undifferentiated targeting strategy 
D) ​concentrated targeting strategy

Question 5

Companies that successfully implement customer relationship management tend to

Accepted Answer

A) ​maximize the role of distributors in marketing 
B) customize the goods and services offered to their customers 
C) assume that customers have similar needs that can be met with a common marketing mix. 
D) ​minimize the use of database technology 
A) ​maximize the role of distributors in marketing 
B) customize the goods and services offered to their customers 
C) assume that customers have similar needs that can be met with a common marketing mix. 
D) ​minimize the use of database technology

Question 6

Dynamic segmentation approaches adjust to fit the changes that occur in customers' lives.

Accepted Answer

A) True 
 B)False

Question 7

Discuss the ways in which market segmentation can be useful to marketers.

Accepted Answer

Answers will vary.Market segmentation is

Question 8

A market segment is a subgroup of people or organizations having different characteristics that cause them to have distinct product needs.

Accepted Answer

A) True 
 B)False

Question 9

With the personal and targeted nature of customer relationship management,consumers spend more time making purchase decisions.

Accepted Answer

A) True 
 B)False

Question 10

The final step in market segmentation is selecting segmentation descriptors

Accepted Answer

A) True 
 B)False

Promotion is one of the components that form a marketing mix.

Volten Inc.is an apparel store.It has separate sections for casual wear,office wear,and party wear.It also has goods of different price ranges to suit people of various income levels.In this way,it caters to different sections of the society.,Volten Inc.is demonstrating positioning by _____.

Mass-marketing efforts are used by marketers because

Laelle Chocolates Inc.is a confectionery company that manufactures candies.It does not use specific strategies to target children while marketing its products.Instead,it uses the same strategies to promote its candies among all consumers in the market.This is an example of a(n)_____.

Companies that successfully implement customer relationship management tend to

Dynamic segmentation approaches adjust to fit the changes that occur in customers' lives.

Discuss the ways in which market segmentation can be useful to marketers.

A market segment is a subgroup of people or organizations having different characteristics that cause them to have distinct product needs.

With the personal and targeted nature of customer relationship management,consumers spend more time making purchase decisions.

The final step in market segmentation is selecting segmentation descriptors

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Supply Chain Management and Marketing Channels

Retailing

Marketing Communications

Advertising, Public Relations and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Filters

Exam 8: Segmenting and Targeting Markets

Promotion is one of the components that form a marketing mix.

Volten Inc.is an apparel store.It has separate sections for casual wear,office wear,and party wear.It also has goods of different price ranges to suit people of various income levels.In this way,it caters to different sections of the society.,Volten Inc.is demonstrating positioning by _____.

Mass-marketing efforts are used by marketers because

Laelle Chocolates Inc.is a confectionery company that manufactures candies.It does not use specific strategies to target children while marketing its products.Instead,it uses the same strategies to promote its candies among all consumers in the market.This is an example of a(n)_____.

Companies that successfully implement customer relationship management tend to

Dynamic segmentation approaches adjust to fit the changes that occur in customers' lives.

Discuss the ways in which market segmentation can be useful to marketers.

A market segment is a subgroup of people or organizations having different characteristics that cause them to have distinct product needs.

With the personal and targeted nature of customer relationship management,consumers spend more time making purchase decisions.

The final step in market segmentation is selecting segmentation descriptors

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Supply Chain Management and Marketing Channels

Retailing

Marketing Communications

Advertising, Public Relations and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Filters