Chat with AIExam 6: Consumer Decision Making
_____ is the set of values,norms,attitudes,and other meaningful symbols that shape human behavior and the artifacts,or products,of that behavior as they are transmitted from one generation to the next.
(38) 
VerifiedB
The _____ is an orderly series of stages in which consumers' attitudes and behavioral tendencies evolve through maturity,experience,and changing income and status.
(36) VerifiedC
Explain how cultural influences affect consumer decision making.
(31) VerifiedAnswers will vary.Of all the factors that affect consumer decision making,cultural factors exert the broadest and deepest influence.Cultural values and influences are the ocean in which individuals swim,and yet most are completely unaware that it is there.What people eat,how they dress,what they think and feel,and what language they speak are all dimensions of culture.Culture encompasses all the things consumers do without conscious choice because their culture's values,customs,and rituals are ingrained in their daily habits.Human interaction creates values and prescribes acceptable behavior for each culture.By establishing common expectations,culture gives order to society.Sometimes these expectations are enacted into laws.For example,drivers in our culture must stop at a red light.Other times these expectations are taken for granted: grocery stores and hospitals are open twenty-four hours,whereas banks are open only during "bankers' hours," typically nine in the morning until five in the afternoon.REJ: Please see the section "Cultural Influences on Consumer Buying Decisions" for more information.
During an external information search,a consumer is most likely to enlarge his search and consider more alternative brands when:
(36) Ryan and Ben are best friends.Ryan regularly runs marathons and is a member of the Marathon Runners Club at his university.Ben also wants to join the club,but he is not a very strong runner.Ben decides to start running every day so that he can participate in marathons and become a member of the club.Given this information,the Marathon Runners Club can be categorized as a(n)_____.
(34) The process by which we select,organize,and interpret stimuli into a meaningful and coherent picture is called learning.
(39) Which of the following is an individual characteristic that influences a person's buying decisions?
(41) Consumers try to reduce cognitive dissonance by justifying their purchase decision.
(43) Linda usually does not spend much time selecting gifts while buying them.However,when buying a pen for her husband's birthday,she visited several stores and spent a lot of time selecting the pen.This scenario is an example of _____.
(34) Unlike high-involvement products,low-involvement goods and services are generally associated with routine response behavior.
(33) Involvement is the amount of time and effort a buyer invests in the search,evaluation,and decision processes of consumer behavior.
(35) People in a subculture do not share the characteristics of the broader culture.
(33) Which of the following statements is true of the social class system in the U.S.?
(40) _____ occurs when consumers change information that conflicts with their feelings or beliefs.
(36) Perception is the process that creates changes in behavior through experience and practice.
(38) After being influenced by frequent advertisements,Jeremy buys a new cell phone.However,he discovers that the new cell phone does not offer the features he expected.This scenario illustrates that the _____ of the purchase is less than Jeremy's expectations.
(30) Sam uses public transport to commute to work.However,he has always wanted to own a car and believes commuting by car will save time.This scenario exemplifies Sam's _____.
(45) In the context of information searches,explain a marketing-controlled information source.
(38) 
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