Question 1

A cell phone manufacturing company is said to functionally modify one of its products if it:

Accepted Answer

A) ​introduces a sleek and stylish version of the cell phone with the same specifications. 
B) reduces the price of the cell phone ahead of a sale. 
C) introduces stylish headphones for the cell phone. 
D) ​releases a software update to fix the cell phone's heating problem. 
A) ​introduces a sleek and stylish version of the cell phone with the same specifications. 
B) reduces the price of the cell phone ahead of a sale. 
C) introduces stylish headphones for the cell phone. 
D) ​releases a software update to fix the cell phone's heating problem.

Question 2

Express warranties range from simple statements to extensive documents written in technical language.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following statements is true of a specialty product?

Accepted Answer

A) ​It is widely distributed in a geographic area in order to sell sufficient quantities. 
B) It is marketed using selective, status-conscious advertising to maintain its exclusive image. 
C) It is easily substituted with products that have the same features. 
D) ​It is unknown to a potential buyer or a known product that the buyer does not actively seek. 
A) ​It is widely distributed in a geographic area in order to sell sufficient quantities. 
B) It is marketed using selective, status-conscious advertising to maintain its exclusive image. 
C) It is easily substituted with products that have the same features. 
D) ​It is unknown to a potential buyer or a known product that the buyer does not actively seek.

Question 4

_____ occurs when two brands receiving equal treatment borrow from each other's brand equity.

Accepted Answer

A) ​Ingredient branding 
B) Cooperative branding 
C) Complementary branding 
D) ​Family branding 
A) ​Ingredient branding 
B) Cooperative branding 
C) Complementary branding 
D) ​Family branding

Question 5

Elsem Foods Inc.is a packaged food company.It sells several varieties of packaged foods such as savories,cupcakes,candies,crackers,fruit juices,and carbonated drinks.It receives its largest profit from its newly introduced line of tropical fruit juices that are available in different flavors,such as orange,apple,litchi,cranberry,and so on.Given this information,which of the following is a product item of Elsem Foods Inc.?

Accepted Answer

A) ​Savories 
B) Candies 
C) Orange juice 
D) ​Carbonated drinks 
A) ​Savories 
B) Candies 
C) Orange juice 
D) ​Carbonated drinks

Question 6

Identify a true statement about specialty products.

Accepted Answer

A) ​They are made directly available to a consumer through direct mail. 
B) They are relatively inexpensive and merit little shopping effort. 
C) They are easily substituted with other products. 
D) ​They are distributed to only a few outlets in a geographic area. 
A) ​They are made directly available to a consumer through direct mail. 
B) They are relatively inexpensive and merit little shopping effort. 
C) They are easily substituted with other products. 
D) ​They are distributed to only a few outlets in a geographic area.

Question 7

Product line depth refers to the number of:

Accepted Answer

A) ​competitors present in the market for a particular product line. 
B) product lines an organization offers. 
C) market segments a firm is willing to target or serve. 
D) ​product items in a product line. 
A) ​competitors present in the market for a particular product line. 
B) product lines an organization offers. 
C) market segments a firm is willing to target or serve. 
D) ​product items in a product line.

Question 8

Which of the following is a difference between individual branding and family branding?

Accepted Answer

A) ​In individual branding, different brand names are used for different products, whereas in family branding, several different products are marketed under the same brand name. 
B) Companies use individual branding when products do not vary in use or performance, whereas companies use family branding when products vary greatly in use or performance. 
C) Individual branding identifies the brand of a part that makes up a product, whereas family branding identifies the entire product. 
D) ​Individual branding is used when two brands receive equal treatment, whereas family branding is used when two brands borrow from each other's brand equity. 
A) ​In individual branding, different brand names are used for different products, whereas in family branding, several different products are marketed under the same brand name. 
B) Companies use individual branding when products do not vary in use or performance, whereas companies use family branding when products vary greatly in use or performance. 
C) Individual branding identifies the brand of a part that makes up a product, whereas family branding identifies the entire product. 
D) ​Individual branding is used when two brands receive equal treatment, whereas family branding is used when two brands borrow from each other's brand equity.

Question 9

Which of the following statements is true of an implied warranty?

Accepted Answer

A) ​It prohibits other firms from using a brand or part of a brand without permission. 
B) It gives the impression of environmental friendliness to a product. 
C) It ranges from simple statements to extensive documents written in technical language. 
D) ​It comes with the sale of every product under the Uniform Commercial Code. 
A) ​It prohibits other firms from using a brand or part of a brand without permission. 
B) It gives the impression of environmental friendliness to a product. 
C) It ranges from simple statements to extensive documents written in technical language. 
D) ​It comes with the sale of every product under the Uniform Commercial Code.

Question 10

Which of the following statements is true of product lines?

Accepted Answer

A) ​They limit the product choices offered to customers to one or two product items. 
B) They provide economies of scale in advertising. 
C) They require greater transportation and warehousing costs than product items. 
D) ​They increase a firm's manufacturing and inventory costs. 
A) ​They limit the product choices offered to customers to one or two product items. 
B) They provide economies of scale in advertising. 
C) They require greater transportation and warehousing costs than product items. 
D) ​They increase a firm's manufacturing and inventory costs.

Question 11

Identify a true statement about global branding strategies.

Accepted Answer

A) ​A one-brand-name strategy is useful when a company markets mainly one product. 
B) Using different brand names in different markets leads to greater identification of the product from market to market. 
C) A one-brand-name strategy reduces the ease of coordinating promotion from market to market. 
D) ​Using different brand names in different markets means that a company does not follow localization. 
A) ​A one-brand-name strategy is useful when a company markets mainly one product. 
B) Using different brand names in different markets leads to greater identification of the product from market to market. 
C) A one-brand-name strategy reduces the ease of coordinating promotion from market to market. 
D) ​Using different brand names in different markets means that a company does not follow localization.

Question 12

The most obvious function of packaging is to:

Accepted Answer

A) ​secure the right of a company to use a brand or part of a brand. 
B) protect a brand name from being declared a generic product name. 
C) even out seasonal sales patterns. 
D) ​contain products that are liquid, granular, or otherwise divisible. 
A) ​secure the right of a company to use a brand or part of a brand. 
B) protect a brand name from being declared a generic product name. 
C) even out seasonal sales patterns. 
D) ​contain products that are liquid, granular, or otherwise divisible.

Question 13

Discuss the concept of planned obsolescence.

Accepted Answer

Answers will vary.Planned obsolescence i

Question 14

Fournotts Corp.manufactures syringes that filter water,but the consumers in the market are not aware of the existence of this product.In this case,which of the following strategies will increase the sales of the syringes?

Accepted Answer

A) ​Using status-conscious advertising 
B) Using direct response advertising 
C) Using selective advertising 
D) ​Using customer-generated advertising 
A) ​Using status-conscious advertising 
B) Using direct response advertising 
C) Using selective advertising 
D) ​Using customer-generated advertising

Question 15

A one-brand-name strategy is useful when the marketer wants the brand to appear to be a local brand,or when regulations require localization.

Accepted Answer

A) True 
 B)False

Question 16

An organization's product mix includes all of the products it sells.

Accepted Answer

A) True 
 B)False

Question 17

Trademark rights come from registration rather than use.

Accepted Answer

A) True 
 B)False

Question 18

A _____ is not possible when a brand name has a negative or vulgar connotation in the local language.

Accepted Answer

A) ​repositioning strategy 
B) one-brand-name strategy 
C) co-branding strategy 
D) ​family branding strategy 
A) ​repositioning strategy 
B) one-brand-name strategy 
C) co-branding strategy 
D) ​family branding strategy

Question 19

Compared to convenience products,shopping products are:

Accepted Answer

A) ​less expensive. 
B) found in fewer stores. 
C) purchased without significant planning. 
D) ​new products unknown to a potential buyer. 
A) ​less expensive. 
B) found in fewer stores. 
C) purchased without significant planning. 
D) ​new products unknown to a potential buyer.

Question 20

Consumers usually buy a _____ only after comparing several brands or stores on style,practicality,price,and lifestyle compatibility.

Accepted Answer

A) ​major product 
B) specialty product 
C) convenience product 
D) ​shopping product 
A) ​major product 
B) specialty product 
C) convenience product 
D) ​shopping product

A cell phone manufacturing company is said to functionally modify one of its products if it:

Express warranties range from simple statements to extensive documents written in technical language.

Which of the following statements is true of a specialty product?

_____ occurs when two brands receiving equal treatment borrow from each other's brand equity.

Identify a true statement about specialty products.

Product line depth refers to the number of:

Which of the following is a difference between individual branding and family branding?

Which of the following statements is true of an implied warranty?

Which of the following statements is true of product lines?

Identify a true statement about global branding strategies.

The most obvious function of packaging is to:

Discuss the concept of planned obsolescence.

Fournotts Corp.manufactures syringes that filter water,but the consumers in the market are not aware of the existence of this product.In this case,which of the following strategies will increase the sales of the syringes?

A one-brand-name strategy is useful when the marketer wants the brand to appear to be a local brand,or when regulations require localization.

An organization's product mix includes all of the products it sells.

Trademark rights come from registration rather than use.

A _____ is not possible when a brand name has a negative or vulgar connotation in the local language.

Compared to convenience products,shopping products are:

Consumers usually buy a _____ only after comparing several brands or stores on style,practicality,price,and lifestyle compatibility.

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Developing and Managing Products

Services and Nonprofit Organization Marketing

Supply Chain Management and Marketing Channels

Retailing

Marketing Communications

Advertising, Public Relations and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Filters

Exam 10: Product Concepts

A cell phone manufacturing company is said to functionally modify one of its products if it:

Express warranties range from simple statements to extensive documents written in technical language.

Which of the following statements is true of a specialty product?

_____ occurs when two brands receiving equal treatment borrow from each other's brand equity.

Identify a true statement about specialty products.

Product line depth refers to the number of:

Which of the following is a difference between individual branding and family branding?

Which of the following statements is true of an implied warranty?

Which of the following statements is true of product lines?

Identify a true statement about global branding strategies.

The most obvious function of packaging is to:

Discuss the concept of planned obsolescence.

Fournotts Corp.manufactures syringes that filter water,but the consumers in the market are not aware of the existence of this product.In this case,which of the following strategies will increase the sales of the syringes?

A one-brand-name strategy is useful when the marketer wants the brand to appear to be a local brand,or when regulations require localization.

An organization's product mix includes all of the products it sells.

Trademark rights come from registration rather than use.

A _____ is not possible when a brand name has a negative or vulgar connotation in the local language.

Compared to convenience products,shopping products are:

Consumers usually buy a _____ only after comparing several brands or stores on style,practicality,price,and lifestyle compatibility.

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Developing and Managing Products

Services and Nonprofit Organization Marketing

Supply Chain Management and Marketing Channels

Retailing

Marketing Communications

Advertising, Public Relations and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Filters