Chat with AIExam 11: Publish and Promote a Website
Once a domain name is registered and a web hosting strategy is secured for a website, the next step is to publish the website so that it is accessible to the world.
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VerifiedTrue
Explain the options that should be considered while selecting a web hosting service.
(46) VerifiedThe next step in publishing a website after registering a domain name is to find a hosting service. One popular option is to use a company that charges for website hosting services. Of the thousands of companies that provide web hosting services, most charge a monthly fee, but some offer free web hosting in exchange for advertising on a website.
Another option is to use the Internet service provider (ISP that is used to connect to the Internet as the website host. ISPs sometimes provide space for their clients to host a website. If a domain name is registered, one can have the ISP set up a virtual domain, or shared web hosting, on the server with the new domain name. The ISP's server may be set up to allocate hosting services and bandwidth to more than one website by using a virtual domain. In other words, although the domain name is registered, the ISP will host the website on its own web server. Virtual web hosting is a less expensive option because the user need not pay for a dedicated server to host only his or her website . Check with the ISP for details. A final option is to set up and maintain one's own web server. A user would have to know enough about the technology to set it up and keep it running. The following questions should be answered when using one's own ISP to host a website, to use a web hosting service, or to set up one's own web server:
What is the total cost? Compare monthly or annual costs; the highest cost may not always provide the best service.
How much space is available to a user? Assess the user's current needs (i.e., file sizes, number of graphics and other media and future needs (i.e., how much more information the user will create.
How fast is the connection speed? The speed of the connection to the Internet determines how efficiently a user can serve his or her visitors.
How much total bandwidth transfer is available? The number and size of webpages in a website together with the number and size of graphical images is important to consider. Lack of efficient bandwidth can delay the time it takes for a page to load. Pages must load quickly in order to maintain user interest.
Is technical support provided? A user may occasionally need help, especially when first publishing a site.
Are tracking services provided? Many hosting companies allow users to see how visitors use their websites by viewing a tracking log.
After selecting a web hosting service, transfer the files to the host's server.
Which of the following File Transfer Protocol (FTP) ports is used to communicate over a network?
(30) VerifiedA
Consistent use of keywords throughout a website improves the search engine results page (SERP).
(39) Many people use a(n) _________ to find specific businesses or content on the web.
(34) After registering the domain name for a website, the next step in publishing the website is to find a hosting service .
(43) Which of the following will help promote and market a website to reach its target audience?
(33) When a website is _____, its files are transferred to a web server.
(43) Roger is the owner of Mercury gym. The gym's website gives several details on health and fitness, schedules, etc. The search results on Google for "Mercury gym" display only the title of the site and the link to it. Roger wants to add a description about the site such that it appears in the search result as well. Which of the following will help Roger complete this action?
(35) The domain name of the server on which webpages are published can be used together with a path to specific pages for webpage addresses.
(41) In a meta tag, the _____ attribute cannot be defined if the name attribute is not defined.
(34) Each time a webpage link appears in a search engine results page (SERP) of a related query, it creates a(n) _________ .
(29) A(n) _________ is a software used to transfer files from a computer to a server over the Internet.
(41) Which of the following File Transfer Protocol (FTP) ports is used for control commands?
(37) Which of the following are the key tasks involved in effective search engine optimization (SEO)?
(33) Domain names provide a search form where users type keywords to use in the search.
(44) Search engines use _________ , which are programs that run automated tasks on the Internet, to traverse the web in search of the keywords entered by users.
(40) CASE Critical Thinking Questions
Case 11-1
Edward has developed an online grocery shopping site. He wishes to increase its search engine optimization (SEO). Optimizing a website involves editing the content and HTML code in the webpage to increase its relevant keywords and to remove barriers to the page indexing functions of search engines.
Edward wishes to add the company name in the title element. The number of characters recommended to use in the company's name is _____.
(35) Identify a true statement about open top-level domains (TLDs).
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