Exam 13: Appendix: Html Special Feature 1 Attracting Visitors to Your Web Site

The W3C is responsible for managing and coordinating the Domain Name System to ensure that every Internet address is unique, and that all users of the Internet can find all valid addresses.

____ Web hosting is less expensive than other options because you do not have to pay for a dedicated server to host just your Web site.

Frame layouts can be designed in a variety of ways.

The frameborder attribute of the tag turns frame orders on or off (with a value of "on" or "off").

Visitors often look at the description in the meta tag to determine whether they want to click that particular link (or URL) from the list of URLs that the search engine displays.

The only way to be completely sure that a Web site uses frames is to apply the frames filter.

The src attribute of the tag indicates the Web page or other file to be displayed in the frame.

Search engines use meta tag descriptions to find your Web pages, while they display meta tag keywords next to the respective Web page URLs.

UTF-16 is the preferred encoding standard for Web pages, e-mail, and other applications.

The only problem with the use of frames relates to the recommendations made by the standards of the Americans with Disabilities Act.

____ is the process of improving the amount of traffic that you get on your Web site.

Optimizing a Web site involves editing the content and HTML in the Web page to increase its relevance to specific keywords and to remove barriers to the page indexing functions of search engines.

The document type to use with frames is Transitional.

A ____ name is the server name portion of the URL.

Publishing your Web site means transferring your files to the Web server.

Which of the following is NOT an attribute of the tag?

There are currently six companies that provide Web hosting services.

The ____ standards recommend that frames not be used for Web sites.

A(n) ____ is a rectangular area of a Web page in which a separate Web page can be displayed.

A Web site is an active marketing tool.