Question 1

The product development stage determines the technical feasibility of producing the new product.

Accepted Answer

A) True 
 B)False

Question 2

When determining how a product is conceived, planned, produced, and even its physical appearance and its specific characteristics, one is really talking about the product's:

Accepted Answer

A)  positioning. 
B)  level and consistency of quality. 
C)  ability to meet customer service needs. 
D)  design, styling, and level of quality. 
E)  design, styling, and features. 
A)  positioning. 
B)  level and consistency of quality. 
C)  ability to meet customer service needs. 
D)  design, styling, and level of quality. 
E)  design, styling, and features.

Question 3

A suggested approach to deleting products, in which each product is evaluated periodically to determine its impact on the overall effectiveness of the firm's product mix, is called a(n):

Accepted Answer

A)  evaluation study. 
B)  formal evaluation. 
C)  product inspection. 
D)  systematic review. 
E)  reassessment examination. 
A)  evaluation study. 
B)  formal evaluation. 
C)  product inspection. 
D)  systematic review. 
E)  reassessment examination.

Question 4

Product deletion can best be described as the process of deleting a product from the product mix when it:

Accepted Answer

A)  is perceived as a failure by top management. 
B)  is reviewed negatively by a systematic review board. 
C)  increases production costs and decreases profits. 
D)  no longer responds to promotional efforts. 
E)  no longer satisfies a sufficient number of customers. 
A)  is perceived as a failure by top management. 
B)  is reviewed negatively by a systematic review board. 
C)  increases production costs and decreases profits. 
D)  no longer responds to promotional efforts. 
E)  no longer satisfies a sufficient number of customers.

Question 5

Discuss the advantages and problems associated with test marketing.

Accepted Answer

Test marketing is stage 6 of the new pro

Question 6

Modifications make an existing product more durable.

Accepted Answer

A) True 
 B)False

Question 7

The phase of the new-product development process when the organization determines the technological feasibility of producing the product at a cost that results in a reasonable selling price is:

Accepted Answer

A)  test marketing. 
B)  commercialisation. 
C)  concept testing. 
D)  product development. 
E)  business analysis. 
A)  test marketing. 
B)  commercialisation. 
C)  concept testing. 
D)  product development. 
E)  business analysis.

Question 8

Consistency of product quality means giving consumers the quality they expect every time they purchase a product.

Accepted Answer

A) True 
 B)False

Question 9

What are the four stages to the product adoption process?

Accepted Answer

The stages of the product adoption proce

Question 10

Give examples of why is it often difficult for organizations to delete products.

Accepted Answer

Product deletion is the process of elimi

Question 11

Discuss the role of style modifications for mature products.

Accepted Answer

During the maturity stage of the cycle,

Question 12

Early in the commercialization phase, marketers must make decisions about:

Accepted Answer

A)  warranties, repairs, and replacement parts. 
B)  product features and breakeven points. 
C)  functionality, safety, and convenience. 
D)  the proposed marketing mix variables. 
E)  which ideas to further pursue. 
A)  warranties, repairs, and replacement parts. 
B)  product features and breakeven points. 
C)  functionality, safety, and convenience. 
D)  the proposed marketing mix variables. 
E)  which ideas to further pursue.

Question 13

During the commercialization phase of new-product development, plans for full-scale manufacturing and marketing are refined and settled.

Accepted Answer

A) True 
 B)False

Question 14

The majority of new-product projects initiated by major companies reach the commercialization stage.

Accepted Answer

A) True 
 B)False

Question 15

Introducing new products is risky and so is:

Accepted Answer

A)  performing marketing research. 
B)  keeping tabs on the actions of competitors. 
C)  not introducing new products. 
D)  generating new product ideas. 
E)  addressing customers' concerns about products. 
A)  performing marketing research. 
B)  keeping tabs on the actions of competitors. 
C)  not introducing new products. 
D)  generating new product ideas. 
E)  addressing customers' concerns about products.

Question 16

Product deletion:

Accepted Answer

A)  tends to be an easy task for most organizations. 
B)  may be opposed by management. 
C)  involves immediate termination. 
D)  is a matter of indifference to customers. 
E)  usually occurs only with convenience items. 
A)  tends to be an easy task for most organizations. 
B)  may be opposed by management. 
C)  involves immediate termination. 
D)  is a matter of indifference to customers. 
E)  usually occurs only with convenience items.

Question 17

Product support services are important mainly for products that are mechanical in nature.

Accepted Answer

A) True 
 B)False

Question 18

Firms marketing a quality product that generates strong sales can afford to keep expenses down by eliminating new-product development.

Accepted Answer

A) True 
 B)False

Question 19

Members of a venture team come from:

Accepted Answer

A)  the marketing department. 
B)  a consulting firm. 
C)  the research and development department. 
D)  the production and finance departments. 
E)  different functional areas of an organization. 
A)  the marketing department. 
B)  a consulting firm. 
C)  the research and development department. 
D)  the production and finance departments. 
E)  different functional areas of an organization.

Question 20

Compare and contrast a product manager and a market manager.

Accepted Answer

A product manager is responsible for a p

The product development stage determines the technical feasibility of producing the new product.

When determining how a product is conceived, planned, produced, and even its physical appearance and its specific characteristics, one is really talking about the product's:

A suggested approach to deleting products, in which each product is evaluated periodically to determine its impact on the overall effectiveness of the firm's product mix, is called a(n):

Product deletion can best be described as the process of deleting a product from the product mix when it:

Discuss the advantages and problems associated with test marketing.

Modifications make an existing product more durable.

The phase of the new-product development process when the organization determines the technological feasibility of producing the product at a cost that results in a reasonable selling price is:

Consistency of product quality means giving consumers the quality they expect every time they purchase a product.

What are the four stages to the product adoption process?

Give examples of why is it often difficult for organizations to delete products.

Discuss the role of style modifications for mature products.

Early in the commercialization phase, marketers must make decisions about:

During the commercialization phase of new-product development, plans for full-scale manufacturing and marketing are refined and settled.

The majority of new-product projects initiated by major companies reach the commercialization stage.

Introducing new products is risky and so is:

Product deletion:

Product support services are important mainly for products that are mechanical in nature.

Firms marketing a quality product that generates strong sales can afford to keep expenses down by eliminating new-product development.

Members of a venture team come from:

Compare and contrast a product manager and a market manager.

The Marketing Concept

Marketing Strategy and Understanding Competitors

The Marketing Environment

Consumer Buying Behaviour

Business Markets and Business Buying Behaviour

Segmenting, Targeting and Positioning

Marketing Research

Product Decisions

The Marketing of Services

Marketing Channels

Pricing

Marketing Communications

Branding and Packaging

Planning and Implementation

Filters

Exam 9: Developing Products and Managing Product Portfolios

The product development stage determines the technical feasibility of producing the new product.

When determining how a product is conceived, planned, produced, and even its physical appearance and its specific characteristics, one is really talking about the product's:

A suggested approach to deleting products, in which each product is evaluated periodically to determine its impact on the overall effectiveness of the firm's product mix, is called a(n):

Product deletion can best be described as the process of deleting a product from the product mix when it:

Discuss the advantages and problems associated with test marketing.

Modifications make an existing product more durable.

The phase of the new-product development process when the organization determines the technological feasibility of producing the product at a cost that results in a reasonable selling price is:

Consistency of product quality means giving consumers the quality they expect every time they purchase a product.

What are the four stages to the product adoption process?

Give examples of why is it often difficult for organizations to delete products.

Discuss the role of style modifications for mature products.

Early in the commercialization phase, marketers must make decisions about:

During the commercialization phase of new-product development, plans for full-scale manufacturing and marketing are refined and settled.

The majority of new-product projects initiated by major companies reach the commercialization stage.

Introducing new products is risky and so is:

Product deletion:

Product support services are important mainly for products that are mechanical in nature.

Firms marketing a quality product that generates strong sales can afford to keep expenses down by eliminating new-product development.

Members of a venture team come from:

Compare and contrast a product manager and a market manager.

The Marketing Concept

Marketing Strategy and Understanding Competitors

The Marketing Environment

Consumer Buying Behaviour

Business Markets and Business Buying Behaviour

Segmenting, Targeting and Positioning

Marketing Research

Product Decisions

The Marketing of Services

Marketing Channels

Pricing

Marketing Communications

Branding and Packaging

Planning and Implementation

Filters