Exam 3: The Internal Organization Resources, Capabilities, Core Competencies, and Competitive Advantages

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Value is measured by the variable and fixed costs associated with the production and marketing of a particular product compared with the revenue and profits the product generates.

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The essential purpose of the value chain is to create additional value without incurring significant costs while doing so and to capture the value that has been created.

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People are a critical resource for helping organizations learn how to continuously innovate.

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Tangible resources include

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Why is it important to prevent core competencies from becoming core rigidities?

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