Exam 3: Types and Patterns of Innovation

Donald is always ready to buy recently launched gadgets and gizmos.Since he has sufficient financial resources to invest in these products,he is unconcerned about the risks and uncertainties involved in buying new products.Based on this description,Donald most likely belongs to the group of:

The CEO of a pharmaceutical company asked his consultant if it was a good idea to implement the s-curve model to predict when a technology would reach its limits.The consultant identified a limitation in the use of the model.Which of the following is most likely the limitation identified by the consultant?

When a technology's performance is plotted against the amount of effort and money invested in the technology,it typically shows slow initial improvement,then accelerated improvement,then diminishing improvement.

How can the s-curves be used as a prescriptive tool? What would be the limitations of this approach?

Firms cannot influence the shape of the s-curve through their development activities.

Digital cameras replaced film cameras.Therefore,digital cameras are an example of _____.

When gutter shields were developed,they replaced gutter cleaning services hired by homeowners to keep leaves and debris out of their gutters.In other words,the same need was met by an entirely new technology.This is an example of a(n)_____ technology.

A marketing research company categorized Jane as an early adopter.Which of the following would be true of Jane in this context?

A bicycle manufacturing company adopted a new type of inventory management system.This inventory system improved the productivity of its manufacturing unit and the quality of its bicycles.This is an example of _____ innovation.

A modular innovation significantly affects the overall configuration of a system.

What are the factors that determine whether switching to a new technology will benefit a firm?

Ron is highly skeptical about new ideas and products.He has not yet bought a satellite television subscription for his home because he is still unsure of its benefits.Ron is also concerned about the expense of getting such a connection.According to this description,Ron:

For a firm to adopt a component innovation,it requires architectural knowledge about the way components link and integrate to form a whole system.

Which of the following statements is true of the different types of innovations?

Technologies always get the opportunity to reach their performance limits before being replaced by a new technology.

Explain what Schumpeter meant by the term creative destruction.

Once a new product design becomes a dominant design:

Briefly define Everett M.Roger's five adopter categories and explain how a marketer might use this knowledge.

S-curves of technology diffusion are in part a function of the s-curves in technology improvement.

In the context of s-curve in technological improvement,plotting performance against time will result in the same characteristic curve as plotting performance against effort only if: