Question 1

The influence of a dominant design can extend beyond its own technology cycle.

Accepted Answer

A) True 
 B)False  True

Question 2

As firms develop complementary technologies to improve the productivity or ease of utilization of a core technology,the technology:

Accepted Answer

A)  becomes more attractive to other firms. 
B)  loses its credibility in the market. 
C)  loses its dominant design position in the industry. 
D)  experiences a decrease in its installed base. 
A)  becomes more attractive to other firms. 
B)  loses its credibility in the market. 
C)  loses its dominant design position in the industry. 
D)  experiences a decrease in its installed base. A

Question 3

A legally induced adherence to a dominant design is not possible.

Accepted Answer

A) True 
 B)False  False

Question 4

In industries characterized by network externalities,the value of a technological innovation to users will be a function only of its stand-alone benefits and cost.

Accepted Answer

A) True 
 B)False

Question 5

Clear Vision Inc.has been the market leader for vision care products such as eyeglasses and lenses.It has also recently developed the use of laser technology to correct eye defects.Due to its prior related experiences,it has been successful in recognizing the value of new information and using it to develop new technologies ahead of others.This phenomenon is called:

Accepted Answer

A)  absorptive capacity. 
B)  disintermediation. 
C)  technology determinism. 
D)  technology retardation. 
A)  absorptive capacity. 
B)  disintermediation. 
C)  technology determinism. 
D)  technology retardation.

Question 6

Though learning curves are found in a wide range of organizational processes,there are substantial differences in the rates at which organizations learn.

Accepted Answer

A) True 
 B)False

Question 7

Firms that develop new technologies ahead of others often try a number of unsuccessful techniques before finding a solution that works well.This experimentation:

Accepted Answer

A)  lowers the firm's ability to recognize the value of new information. 
B)  lowers the firm's ability to develop and enhance technologies. 
C)  makes it difficult for the firm to develop related technologies. 
D)  enables the firm to find related solutions and alternatives that work well. 
A)  lowers the firm's ability to recognize the value of new information. 
B)  lowers the firm's ability to develop and enhance technologies. 
C)  makes it difficult for the firm to develop related technologies. 
D)  enables the firm to find related solutions and alternatives that work well.

Question 8

Neon Electronics Inc.is an electronics manufacturing company.It has adopted a dominant design for its television audio speakers.Which of the following statements is most likely to be true in this scenario?

Accepted Answer

A)  Neon Electronics will have to invest heavily in R&D to come up with new designs for the audio speakers. 
B)  Neon Electronics will face decreasing returns to its adoption of the dominant design. 
C)  Neon Electronics will have increased opportunities to develop complementary assets. 
D)  The design adopted by Neon Electronics will be unpopular among most of the other manufacturers. 
A)  Neon Electronics will have to invest heavily in R&D to come up with new designs for the audio speakers. 
B)  Neon Electronics will face decreasing returns to its adoption of the dominant design. 
C)  Neon Electronics will have increased opportunities to develop complementary assets. 
D)  The design adopted by Neon Electronics will be unpopular among most of the other manufacturers.

Question 9

Oswen Technologies Inc.,a software development company,spent a lot of money in advertising software products that were not in the market.However,the firm hoped to bring these products to the market at a later date.The software products advertised before their availability are termed _____.

Accepted Answer

A)  puffery 
B)  vaporware 
C)  first refusal units 
D)  advertising rollouts 
A)  puffery 
B)  vaporware 
C)  first refusal units 
D)  advertising rollouts

Question 10

Money Club and Money Ball are online platforms that allow their members to get in touch with people from various businesses.They also facilitate business contracts between their members.Money Club has 6,000 members,whereas Money Ball has 3,500 members.This indicates that:

Accepted Answer

A)  Money Club has a larger installed base than Money Ball. 
B)  Money Club has a lower positive consumption externality than Money Ball. 
C)  Money Ball provides more complementary goods than Money Club. 
D)  Money Ball does not use a dominant design. 
A)  Money Club has a larger installed base than Money Ball. 
B)  Money Club has a lower positive consumption externality than Money Ball. 
C)  Money Ball provides more complementary goods than Money Club. 
D)  Money Ball does not use a dominant design.

Question 11

The U.S.Postal Service now offers a "Click-N-Ship" online service where users can buy and print postage and labels online.According to the Buyer Utility Map,the U.S.Postal Service is offering the _____ utility lever,during the _____ stage of buyer experience cycle.

Accepted Answer

A)  risk; use 
B)  fun and image; maintenance 
C)  convenience; purchase 
D)  environmental friendliness; disposal 
A)  risk; use 
B)  fun and image; maintenance 
C)  convenience; purchase 
D)  environmental friendliness; disposal

Question 12

When an industry has network externalities,the value of a good to a user is more likely to go up linearly rather than increase in an s-shape.

Accepted Answer

A) True 
 B)False

Question 13

What is absorptive capacity? Why do firms that fall behind the technology frontier find it difficult to catch up?

Accepted Answer

A firm's investment in prior learning ca

Question 14

Network externality returns refers to the value customers reap as a larger portion of the market adopts the same good.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following statements is true of dominant design?

Accepted Answer

A)  It is not possible to have legally induced adherence to a dominant design. 
B)  When a firm's technology is locked in as the dominant design of a market, it earns low rewards. 
C)  A firm that supports a technology that is chosen as the dominant design is in a poor position to shape the evolution of the industry. 
D)  A firm may find itself locked out of the market if it is unable to adopt the dominant technology. 
A)  It is not possible to have legally induced adherence to a dominant design. 
B)  When a firm's technology is locked in as the dominant design of a market, it earns low rewards. 
C)  A firm that supports a technology that is chosen as the dominant design is in a poor position to shape the evolution of the industry. 
D)  A firm may find itself locked out of the market if it is unable to adopt the dominant technology.

Question 16

The more a technology is adopted:

Accepted Answer

A)  the less valuable it becomes on account of market saturation. 
B)  the more susceptible it becomes to decreasing returns of adoption. 
C)  the greater are the opportunities for development of complementary assets. 
D)  the lesser are the possibilities for improvements in the technology and its applications. 
A)  the less valuable it becomes on account of market saturation. 
B)  the more susceptible it becomes to decreasing returns of adoption. 
C)  the greater are the opportunities for development of complementary assets. 
D)  the lesser are the possibilities for improvements in the technology and its applications.

Question 17

As firms develop complementary technologies to improve the productivity or ease of utilization of the core technology,the technology becomes less attractive to other firms.

Accepted Answer

A) True 
 B)False

Question 18

How is a dominant design likely to influence the nature of the technological discontinuity that will eventually replace it?

Accepted Answer

The influence of a dominant design can e

Question 19

When are winner-take-all markets good for consumers?

Accepted Answer

A)  When monopoly costs exceed the value of network externality returns 
B)  When monopoly costs exceed the value of technological utility 
C)  When the monopoly cost curve is extremely steep 
D)  When the value of technology utility and network externality returns exceeds monopoly costs 
A)  When monopoly costs exceed the value of network externality returns 
B)  When monopoly costs exceed the value of technological utility 
C)  When the monopoly cost curve is extremely steep 
D)  When the value of technology utility and network externality returns exceeds monopoly costs

Question 20

Network externalities cannot arise in markets that do not have physical networks.

Accepted Answer

A) True 
 B)False

The influence of a dominant design can extend beyond its own technology cycle.

As firms develop complementary technologies to improve the productivity or ease of utilization of a core technology,the technology:

A legally induced adherence to a dominant design is not possible.

In industries characterized by network externalities,the value of a technological innovation to users will be a function only of its stand-alone benefits and cost.

Though learning curves are found in a wide range of organizational processes,there are substantial differences in the rates at which organizations learn.

Firms that develop new technologies ahead of others often try a number of unsuccessful techniques before finding a solution that works well.This experimentation:

Neon Electronics Inc.is an electronics manufacturing company.It has adopted a dominant design for its television audio speakers.Which of the following statements is most likely to be true in this scenario?

Oswen Technologies Inc.,a software development company,spent a lot of money in advertising software products that were not in the market.However,the firm hoped to bring these products to the market at a later date.The software products advertised before their availability are termed _____.

Money Club and Money Ball are online platforms that allow their members to get in touch with people from various businesses.They also facilitate business contracts between their members.Money Club has 6,000 members,whereas Money Ball has 3,500 members.This indicates that:

The U.S.Postal Service now offers a "Click-N-Ship" online service where users can buy and print postage and labels online.According to the Buyer Utility Map,the U.S.Postal Service is offering the _ utility lever,during the _ stage of buyer experience cycle.

When an industry has network externalities,the value of a good to a user is more likely to go up linearly rather than increase in an s-shape.

What is absorptive capacity? Why do firms that fall behind the technology frontier find it difficult to catch up?

Network externality returns refers to the value customers reap as a larger portion of the market adopts the same good.

Which of the following statements is true of dominant design?

The more a technology is adopted:

As firms develop complementary technologies to improve the productivity or ease of utilization of the core technology,the technology becomes less attractive to other firms.

How is a dominant design likely to influence the nature of the technological discontinuity that will eventually replace it?

When are winner-take-all markets good for consumers?

Network externalities cannot arise in markets that do not have physical networks.

Introduction

Sources of Innovation

Types and Patterns of Innovation

Timing of Entry

Defining the Organizations Strategic Direction

Choosing Innovation Projects

Collaboration Strategies

Protecting Innovation

Organizing for Innovation

Managing the New Product Development Process

Managing New Product Development Teams

Crafting a Deployment Strategy

Filters

Exam 4: Standards Battles and Design Dominance

The influence of a dominant design can extend beyond its own technology cycle.

As firms develop complementary technologies to improve the productivity or ease of utilization of a core technology,the technology:

A legally induced adherence to a dominant design is not possible.

In industries characterized by network externalities,the value of a technological innovation to users will be a function only of its stand-alone benefits and cost.

Though learning curves are found in a wide range of organizational processes,there are substantial differences in the rates at which organizations learn.

Firms that develop new technologies ahead of others often try a number of unsuccessful techniques before finding a solution that works well.This experimentation:

Neon Electronics Inc.is an electronics manufacturing company.It has adopted a dominant design for its television audio speakers.Which of the following statements is most likely to be true in this scenario?

Oswen Technologies Inc.,a software development company,spent a lot of money in advertising software products that were not in the market.However,the firm hoped to bring these products to the market at a later date.The software products advertised before their availability are termed _____.

Money Club and Money Ball are online platforms that allow their members to get in touch with people from various businesses.They also facilitate business contracts between their members.Money Club has 6,000 members,whereas Money Ball has 3,500 members.This indicates that:

The U.S.Postal Service now offers a "Click-N-Ship" online service where users can buy and print postage and labels online.According to the Buyer Utility Map,the U.S.Postal Service is offering the _____ utility lever,during the _____ stage of buyer experience cycle.

When an industry has network externalities,the value of a good to a user is more likely to go up linearly rather than increase in an s-shape.

What is absorptive capacity? Why do firms that fall behind the technology frontier find it difficult to catch up?

Network externality returns refers to the value customers reap as a larger portion of the market adopts the same good.

Which of the following statements is true of dominant design?

The more a technology is adopted:

As firms develop complementary technologies to improve the productivity or ease of utilization of the core technology,the technology becomes less attractive to other firms.

How is a dominant design likely to influence the nature of the technological discontinuity that will eventually replace it?

When are winner-take-all markets good for consumers?

Network externalities cannot arise in markets that do not have physical networks.

Introduction

Sources of Innovation

Types and Patterns of Innovation

Timing of Entry

Defining the Organizations Strategic Direction

Choosing Innovation Projects

Collaboration Strategies

Protecting Innovation

Organizing for Innovation

Managing the New Product Development Process

Managing New Product Development Teams

Crafting a Deployment Strategy

Filters

The U.S.Postal Service now offers a "Click-N-Ship" online service where users can buy and print postage and labels online.According to the Buyer Utility Map,the U.S.Postal Service is offering the _ utility lever,during the _ stage of buyer experience cycle.