Question 1

Which of the following is an example of selective exposure?

Accepted Answer

A)  Billboards all displaying similarly messaged advertisements 
B)  Only having one soda brand option in the cafeteria 
C)  Obtaining information from sources with which we agree 
D)  Reading multiple news sources to learn about a topic 
A)  Billboards all displaying similarly messaged advertisements 
B)  Only having one soda brand option in the cafeteria 
C)  Obtaining information from sources with which we agree 
D)  Reading multiple news sources to learn about a topic C

Question 2

What do we call the group of people most affected by the health problem?

Accepted Answer

A)  Beneficiary 
B)  Tertiary audience 
C)  Secondary audience 
D)  At-risk 
A)  Beneficiary 
B)  Tertiary audience 
C)  Secondary audience 
D)  At-risk A

Question 3

The most important information should be at the beginning of the message.

Accepted Answer

A) True 
 B)False  True

Question 4

Which of the following is defined by age, gender, marital status, number of children, education level, or occupation?

Accepted Answer

A)  Geographic differences 
B)  Socio-cultural differences 
C)  Demographic differences 
D)  Psychographic differences 
A)  Geographic differences 
B)  Socio-cultural differences 
C)  Demographic differences 
D)  Psychographic differences

Question 5

Using data in health messaging is less effective for which group?

Accepted Answer

A)  Individuals with low numeracy 
B)  Individuals with low levels of emotional involvement 
C)  Individuals less familiar with the topic or situation 
D)  Individuals whose position is supported by the data 
A)  Individuals with low numeracy 
B)  Individuals with low levels of emotional involvement 
C)  Individuals less familiar with the topic or situation 
D)  Individuals whose position is supported by the data

Question 6

Which group is made up of community leaders and healthcare professionals that can support a behavioral change goal if they agree with it or prevent its adoption if they disagree?

Accepted Answer

A)  Primary audience 
B)  Beneficiaries 
C)  Target audience 
D)  Gatekeepers 
A)  Primary audience 
B)  Beneficiaries 
C)  Target audience 
D)  Gatekeepers

Question 7

It does not matter if the branding is consistent across an entire health communication campaign.

Accepted Answer

A) True 
 B)False

Question 8

Stating the advantages of taking an action is known as:

Accepted Answer

A)  gain-framed appeals. 
B)  loss-framed appeals. 
C)  persuasion. 
D)  incentives. 
A)  gain-framed appeals. 
B)  loss-framed appeals. 
C)  persuasion. 
D)  incentives.

Question 9

If you are directing communications to a group based on general information about the demographic groups they belong to, you are:

Accepted Answer

A)  targeting. 
B)  tailoring. 
C)  flocking. 
D)  grouping. 
A)  targeting. 
B)  tailoring. 
C)  flocking. 
D)  grouping.

Question 10

What marketing technique divides a heterogeneous audience into a smaller, more homogeneous group?

Accepted Answer

A)  Division 
B)  Segmentation 
C)  Orientation 
D)  Strategy 
A)  Division 
B)  Segmentation 
C)  Orientation 
D)  Strategy

Which of the following is an example of selective exposure?

What do we call the group of people most affected by the health problem?

The most important information should be at the beginning of the message.

Which of the following is defined by age, gender, marital status, number of children, education level, or occupation?

Using data in health messaging is less effective for which group?

Which group is made up of community leaders and healthcare professionals that can support a behavioral change goal if they agree with it or prevent its adoption if they disagree?

It does not matter if the branding is consistent across an entire health communication campaign.

Stating the advantages of taking an action is known as:

If you are directing communications to a group based on general information about the demographic groups they belong to, you are:

What marketing technique divides a heterogeneous audience into a smaller, more homogeneous group?

Your World, Your Health

Communication 101 - Whats Health Got to Do With It

Getting It Right: Words, Numbers, and Meaning

Health Communication Practice Strategies and Theories

Media and Communication Channel Selection and Planning - the Plot Thickens

Planning Health Communication Interventions

Implementation and Evaluation

Communication in the Healthcare Setting

School Health

Work-place Health

Health Communication and Literacy

Filters

Exam 5: Creating Meaningful Health Communication

Which of the following is an example of selective exposure?

What do we call the group of people most affected by the health problem?

The most important information should be at the beginning of the message.

Which of the following is defined by age, gender, marital status, number of children, education level, or occupation?

Using data in health messaging is less effective for which group?

Which group is made up of community leaders and healthcare professionals that can support a behavioral change goal if they agree with it or prevent its adoption if they disagree?

It does not matter if the branding is consistent across an entire health communication campaign.

Stating the advantages of taking an action is known as:

If you are directing communications to a group based on general information about the demographic groups they belong to, you are:

What marketing technique divides a heterogeneous audience into a smaller, more homogeneous group?

Your World, Your Health

Communication 101 - Whats Health Got to Do With It

Getting It Right: Words, Numbers, and Meaning

Health Communication Practice Strategies and Theories

Media and Communication Channel Selection and Planning - the Plot Thickens

Planning Health Communication Interventions

Implementation and Evaluation

Communication in the Healthcare Setting

School Health

Work-place Health

Health Communication and Literacy

Filters