Question 1

__________ is used to teach people incremental behavior skills through role modeling.

Accepted Answer

Vicarious learning

Question 2

Which approach is considered to offer few individual benefits but might yield collective population value?

Accepted Answer

A)  Social marketing 
B)  Policy approaches 
C)  Health communication 
D)  Community-based prevention marketing 
A)  Social marketing 
B)  Policy approaches 
C)  Health communication 
D)  Community-based prevention marketing B

Question 3

The uses and gratifications theory (UGT) considers why and how beliefs lead to the formation of attitudes.

Accepted Answer

A) True 
 B)False  False

Question 4

Which of the following is not considered an important richness factor in the media richness theory (MRT)?

Accepted Answer

A)  Interactivity/ feedback 
B)  Language variety 
C)  Tailoring 
D)  Grade-level readability 
A)  Interactivity/ feedback 
B)  Language variety 
C)  Tailoring 
D)  Grade-level readability

Question 5

Self-efficacy is described as:

Accepted Answer

A)  a sense of personal capability. 
B)  how your thoughts and your actions align. 
C)  beliefs about being at risk of a disease. 
D)  your ability to influence others to action. 
A)  a sense of personal capability. 
B)  how your thoughts and your actions align. 
C)  beliefs about being at risk of a disease. 
D)  your ability to influence others to action.

Question 6

Which are two variables often used in the decision-making process?

Accepted Answer

A)  Cognitive and affective 
B)  Cognitive and random chance 
C)  Affective and disposition 
D)  Character and cognitive 
A)  Cognitive and affective 
B)  Cognitive and random chance 
C)  Affective and disposition 
D)  Character and cognitive

Question 7

Which theory is about beliefs and attitudes pertaining to susceptibility, severity, effectiveness, self-efficacy, and cost?

Accepted Answer

A)  Shared decision making 
B)  Extended parallel process model (EPPM) 
C)  Transtheoretical model 
D)  Health belief model 
A)  Shared decision making 
B)  Extended parallel process model (EPPM) 
C)  Transtheoretical model 
D)  Health belief model

Question 8

"The process of purposely designing and implementing a media message both entertain and educate in order to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior" is a definition of which of the following:

Accepted Answer

A)  Practice strategy 
B)  Telenovelas 
C)  Entertainment education 
D)  Media channel selection 
A)  Practice strategy 
B)  Telenovelas 
C)  Entertainment education 
D)  Media channel selection

Question 9

Which theory focuses on change in a group?

Accepted Answer

A)  Inoculation theory 
B)  Diffusion of innovation 
C)  Intervention mapping 
D)  Uses and gratification theory 
A)  Inoculation theory 
B)  Diffusion of innovation 
C)  Intervention mapping 
D)  Uses and gratification theory

Question 10

Which theory hypothesizes the individual behavior is the result of constant interaction between the external environment and internal psychosocial characteristics and perceptions?

Accepted Answer

A)  Health belief model 
B)  Integrative model 
C)  Social cognitive theory 
D)  Transtheoretical model 
A)  Health belief model 
B)  Integrative model 
C)  Social cognitive theory 
D)  Transtheoretical model

__________ is used to teach people incremental behavior skills through role modeling.

Which approach is considered to offer few individual benefits but might yield collective population value?

The uses and gratifications theory (UGT) considers why and how beliefs lead to the formation of attitudes.

Which of the following is not considered an important richness factor in the media richness theory (MRT)?

Self-efficacy is described as:

Which are two variables often used in the decision-making process?

Which theory is about beliefs and attitudes pertaining to susceptibility, severity, effectiveness, self-efficacy, and cost?

"The process of purposely designing and implementing a media message both entertain and educate in order to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior" is a definition of which of the following:

Which theory focuses on change in a group?

Which theory hypothesizes the individual behavior is the result of constant interaction between the external environment and internal psychosocial characteristics and perceptions?

Your World, Your Health

Communication 101 - Whats Health Got to Do With It

Getting It Right: Words, Numbers, and Meaning

Creating Meaningful Health Communication

Media and Communication Channel Selection and Planning - the Plot Thickens

Planning Health Communication Interventions

Implementation and Evaluation

Communication in the Healthcare Setting

School Health

Work-place Health

Health Communication and Literacy

Filters

Exam 4: Health Communication Practice Strategies and Theories

__________ is used to teach people incremental behavior skills through role modeling.

Which approach is considered to offer few individual benefits but might yield collective population value?

The uses and gratifications theory (UGT) considers why and how beliefs lead to the formation of attitudes.

Which of the following is not considered an important richness factor in the media richness theory (MRT)?

Self-efficacy is described as:

Which are two variables often used in the decision-making process?

Which theory is about beliefs and attitudes pertaining to susceptibility, severity, effectiveness, self-efficacy, and cost?

"The process of purposely designing and implementing a media message both entertain and educate in order to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior" is a definition of which of the following:

Which theory focuses on change in a group?

Which theory hypothesizes the individual behavior is the result of constant interaction between the external environment and internal psychosocial characteristics and perceptions?

Your World, Your Health

Communication 101 - Whats Health Got to Do With It

Getting It Right: Words, Numbers, and Meaning

Creating Meaningful Health Communication

Media and Communication Channel Selection and Planning - the Plot Thickens

Planning Health Communication Interventions

Implementation and Evaluation

Communication in the Healthcare Setting

School Health

Work-place Health

Health Communication and Literacy

Filters