Question 1

Many researchers in designing a questionnaire prefer a horizontal format because confusion can arise with a vertical format.

Accepted Answer

A) True 
 B)False  False

Question 2

A self-completion questionnaire is sometimes referred to as a self-administered questionnaire.

Accepted Answer

A) True 
 B)False  True

Question 3

Experience sampling studies may offer the researcher greater ecological validity to their work.

Accepted Answer

A) True 
 B)False  True

Question 4

Which of the following are disadvantages of using a diary method? Please select all that apply.

Accepted Answer

A)  They tend to be more expensive than personal interviews 
B)  They are less accurate than surveys or interviews 
C)  They cannot unlock as profound insights as structured observation 
D)  They suffer high levels of attrition 
A)  They tend to be more expensive than personal interviews 
B)  They are less accurate than surveys or interviews 
C)  They cannot unlock as profound insights as structured observation 
D)  They suffer high levels of attrition

Question 5

Outline some steps to improve response rates to postal questionnaires. Please select all that apply.

Accepted Answer

A)  Write a strong covering letter 
B)  Write to respondents regularly to ensure they respond 
C)  Do not allow the questionnaire to appear unnecessarily long or bulky 
D)  Send them a gift in advance to entice them to complete the survey 
A)  Write a strong covering letter 
B)  Write to respondents regularly to ensure they respond 
C)  Do not allow the questionnaire to appear unnecessarily long or bulky 
D)  Send them a gift in advance to entice them to complete the survey

Question 6

Which of the following is not an advantage of using a diary as a method of data collection?

Accepted Answer

A)  When precise estimates of the frequency or type of behaviour are required 
B)  When information about the sequencing of different types of behaviour and attitude is required 
C)  For providing an objective assessment of one's behaviour or attitudes 
D)  Producing data which is of a sensitive nature 
A)  When precise estimates of the frequency or type of behaviour are required 
B)  When information about the sequencing of different types of behaviour and attitude is required 
C)  For providing an objective assessment of one's behaviour or attitudes 
D)  Producing data which is of a sensitive nature

Question 7

Which of the following are disadvantages of an online or email survey compared to a postal questionnaire? Please select all that apply.

Accepted Answer

A)  Low response rate 
B)  Wide sample of individuals 
C)  Confidentiality and anonymity issues 
D)  Less data accuracy 
A)  Low response rate 
B)  Wide sample of individuals 
C)  Confidentiality and anonymity issues 
D)  Less data accuracy

Question 8

In experience sampling, participants are prompted to reply to questions about their behaviour at particular points in time.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following is not a recommendation of Corti (1993) in preparing a diary study?

Accepted Answer

A)  Provide explicit instructions 
B)  Be clear about time periods within which behaviour is to be recorded 
C)  Give very prescriptive instructions as to the type of answers diarists should supply 
D)  Provide a model of a completed section of a diary 
A)  Provide explicit instructions 
B)  Be clear about time periods within which behaviour is to be recorded 
C)  Give very prescriptive instructions as to the type of answers diarists should supply 
D)  Provide a model of a completed section of a diary

Question 10

Which of the following is not a type of experience sampling?

Accepted Answer

A)  Interval contingent 
B)  Optimal contingent 
C)  Event contingent 
D)  Signal contingent 
A)  Interval contingent 
B)  Optimal contingent 
C)  Event contingent 
D)  Signal contingent

Question 11

Which of the following is not an advantage of a self-completion questionnaire?

Accepted Answer

A)  Cheaper to administer 
B)  More accurate responses 
C)  Absence of interviewer effects 
D)  No interviewer variability 
A)  Cheaper to administer 
B)  More accurate responses 
C)  Absence of interviewer effects 
D)  No interviewer variability

Question 12

A personal diary can be used as a method of data collection in social scientific research.

Accepted Answer

A) True 
 B)False

Question 13

Outline two disadvantages of a self-completion questionnaires. Please select all that apply.

Accepted Answer

A)  Cannot probe 
B)  Cannot research sensitive areas 
C)  Do not know who answers 
D)  Less convenient for respondents 
A)  Cannot probe 
B)  Cannot research sensitive areas 
C)  Do not know who answers 
D)  Less convenient for respondents

Question 14

Which of the following is not an advantage of an email or online survey compared to a postal questionnaire?

Accepted Answer

A)  Low cost 
B)  Attractive format 
C)  More accurate response 
D)  Better response to open questions 
A)  Low cost 
B)  Attractive format 
C)  More accurate response 
D)  Better response to open questions

Question 15

Self-completion questionnaires generally contain fewer closed than open questions.

Accepted Answer

A) True 
 B)False

Exam 11: Self-Completion Questionnaires

Many researchers in designing a questionnaire prefer a horizontal format because confusion can arise with a vertical format.

A self-completion questionnaire is sometimes referred to as a self-administered questionnaire.

Experience sampling studies may offer the researcher greater ecological validity to their work.

Which of the following are disadvantages of using a diary method? Please select all that apply.

Outline some steps to improve response rates to postal questionnaires. Please select all that apply.

Which of the following is not an advantage of using a diary as a method of data collection?

Which of the following are disadvantages of an online or email survey compared to a postal questionnaire? Please select all that apply.

In experience sampling, participants are prompted to reply to questions about their behaviour at particular points in time.

Which of the following is not a recommendation of Corti (1993) in preparing a diary study?

Which of the following is not a type of experience sampling?

Which of the following is not an advantage of a self-completion questionnaire?

A personal diary can be used as a method of data collection in social scientific research.

Outline two disadvantages of a self-completion questionnaires. Please select all that apply.

Which of the following is not an advantage of an email or online survey compared to a postal questionnaire?

Self-completion questionnaires generally contain fewer closed than open questions.

The Nature and Process of Business Research

Business Research Strategies

Research Designs

Planning a Research Project and Developing Research Questions

Ethics in Business Research

Writing up Business Research

The Nature of Quantitative Research

Sampling in Quantitative Research

Structured Interviewing

Asking Questions

Quantitative Research Using Naturally Occurring Data

Secondary Analysis and Official Statistics

Quantitative Data Analysis: Descriptive Statistics

Quantitative Analysis: Inferential Statistics

The Nature of Qualitative Research

Sampling in Qualitative Research

Ethnography and Participant Observation

Interviewing in Qualitative Research

Focus Groups

Language in Qualitative Research

Documents As Sources of Data

Visual Qualitative Research

Qualitative Data Analysis

Breaking Down the Quantitativequalitative Divide

Mixed Methods Research: Combining Quantitative and Qualitative Research

Filters