Exam 6: Analyzing Consumer Markets

Consumers today are experiencing a time famine because of their busy lifestyles. One way to avoid the difficulties of time famine, which is of particular interest to marketers, is

A(n) ________ puts people into a frame of mind: liking or disliking an object, moving toward or away from it.

A more direct influence on everyday buying behaviour is the family of procreation namely, one's

If a consumer is persuaded to buy a product by a message that requires little thought and is based on an association with a brand's positive consumption experiences from the past, the consumer used a ________ to arrive at this purchase decision.

Frederick Herzberg developed a ________ that distinguishes dissatisfiers and satisfiers.

Which of the following is one of the CRTC's regulations on advertising to children:

Because of selective retention, we are likely to forget about the good points of competing products.

The selective perception mechanisms requires consumers' active engagement and thought. Consumers are consumers are consciously aware of them.

Perception depends only on the physical stimuli experienced by the person.

People choose products that reflect and communicate their role and actual or desired ________ in society.

Loblaws offers organic foods to consumers who worry about the environment, want products to be produced in a sustainable way, and spend money to advance their personal development and potential. These consumers have been named ________.

According to Herzberg's two-factor theory, the absence of dissatisfiers is not enough to motivate a purchase; satisfiers must be present.

Which of the following would be the best illustration of a subculture?

A role consists of the activities a person is expected to perform.

The buying process starts when the buyer decides to or actually enters a store or service provider's facility.

List and briefly characterize Maslow's Hierarchy of Needs.

A(n) ________ is a descriptive thought that a person holds about something.

An example of a subculture would be a person's geographic region.

Social class is the fundamental determinant of a person's wants and behaviour.

Culture is the fundamental determinant of a person's wants and behaviour. The growing child acquires a set of values, perceptions, preferences, and behaviours through his or her family and other key institutions. What values is the typical Canadian child exposed to?