Question 1

The European Union, founded in 1957, brings its total membership to ____ countries.

Accepted Answer

A)  25 
B)  26 
C)  27 
D)  28 
E)  29 
A)  25 
B)  26 
C)  27 
D)  28 
E)  29 C

Question 2

If you were the CEO of a company that was truly a global organization, you would have some decisions to make regarding corporate strategy. Bartlett and Ghoshal have distinguished three organizational strategies one of which is to

Accepted Answer

A)  treat the world as a set of international markets. 
B)  treat the world as a single market. 
C)  treat the world as a number of regions. 
D)  treat the world as a subset of the "global" market. 
E)  treat the world as a multiple markets. 
A)  treat the world as a set of international markets. 
B)  treat the world as a single market. 
C)  treat the world as a number of regions. 
D)  treat the world as a subset of the "global" market. 
E)  treat the world as a multiple markets. B

Question 3

The internationalization process has four stages. In which stage does the company replace the export department with an international department?

Accepted Answer

A)  establishment of one or more sales subsidiaries 
B)  no regular export activities 
C)  export via independent representatives (agents) 
D)  establishment of head offices abroad 
E)  establishment of production facilities abroad 
A)  establishment of one or more sales subsidiaries 
B)  no regular export activities 
C)  export via independent representatives (agents) 
D)  establishment of head offices abroad 
E)  establishment of production facilities abroad A

Question 4

Hofstede identifies four cultural dimensions that can differentiate countries. These are individualism versus collectivism, high versus low power distances, masculine versus feminine, and

Accepted Answer

A)  weak versus strong uncertainty avoidance. 
B)  marketing management versus customer relationships. 
C)  total quality management versus JIT deliveries. 
D)  customer relationship management versus power distances. 
E)  strategic management versus marketing management. 
A)  weak versus strong uncertainty avoidance. 
B)  marketing management versus customer relationships. 
C)  total quality management versus JIT deliveries. 
D)  customer relationship management versus power distances. 
E)  strategic management versus marketing management.

Question 5

Companies can manage their international marketing activities in three ways. These include, through export departments, international divisions,

Accepted Answer

A)  and through local marketing efforts. 
B)  and franchises. 
C)  or from a fixed corporate headquarters. 
D)  or through a strong marketing department in the "host" country. 
E)  or a global organization. 
A)  and through local marketing efforts. 
B)  and franchises. 
C)  or from a fixed corporate headquarters. 
D)  or through a strong marketing department in the "host" country. 
E)  or a global organization.

Question 6

A "sprinkler" approach to entering foreign markets is described as entering many countries simultaneously.

Accepted Answer

A) True 
 B)False

Question 7

In an increasingly connected, highly competitive global marketplace, government officials, and marketers are concerned with how attitudes and beliefs about their country affect consumer and business decision-making. ________ is(are) the mental associations and beliefs triggered by a country.

Accepted Answer

A)  Materials used in manufacturing 
B)  Corporate ownership of the firm 
C)  Competitive positions in the marketplace 
D)  Brand names and trademarks 
E)  Country-of-origin perceptions 
A)  Materials used in manufacturing 
B)  Corporate ownership of the firm 
C)  Competitive positions in the marketplace 
D)  Brand names and trademarks 
E)  Country-of-origin perceptions

Question 8

P&G is about to enter the international market with its latest stain remover product. If P&G decides to take this product global by using the same marketing program wherever the product is sold, what form of global marketing program has it chosen?

Accepted Answer

A)  adapted marketing program 
B)  global marketing program 
C)  straight extension marketing program 
D)  standardized marketing program 
E)  localized marketing program 
A)  adapted marketing program 
B)  global marketing program 
C)  straight extension marketing program 
D)  standardized marketing program 
E)  localized marketing program

Question 9

Product adaptation involves altering the product to meet local conditions or preferences.

Accepted Answer

A) True 
 B)False

Question 10

A global firm is one that

Accepted Answer

A)  where the strategic positions of competitors are fundamentally affected by their overall global positions. 
B)  operates in more than one country and has a sales and marketing staff in those countries developing. 
C)  has strategic positions in many countries but is not affected by competition research. 
D)  operates in more than one country and captures R&D, marketing, and other financial advantages not available to purely domestic competitors. 
E)  operates in more than one country and has a sales and marketing staff in those countries. 
A)  where the strategic positions of competitors are fundamentally affected by their overall global positions. 
B)  operates in more than one country and has a sales and marketing staff in those countries developing. 
C)  has strategic positions in many countries but is not affected by competition research. 
D)  operates in more than one country and captures R&D, marketing, and other financial advantages not available to purely domestic competitors. 
E)  operates in more than one country and has a sales and marketing staff in those countries.

Question 11

A Gucci bag sells for $120 in Italy and $240 in Canada. This is an example of a problem faced by firms trying to sell products abroad. This phenomenon is called a

Accepted Answer

A)  tactical pricing problem. 
B)  strategic marketing pricing problem. 
C)  transfer pricing problem. 
D)  price escalation problem. 
E)  market pricing problem. 
A)  tactical pricing problem. 
B)  strategic marketing pricing problem. 
C)  transfer pricing problem. 
D)  price escalation problem. 
E)  market pricing problem.

Question 12

Last stage in the internationalizatin process is estalishment of production facilities abroad.

Accepted Answer

A) True 
 B)False

Question 13

The definition of a joint venture company is one

Accepted Answer

A)  in which two people or more own the firm jointly. 
B)  where ownership by local and distant investors in share ownership of a franchise. 
C)  where ownership is by investors of foreign firms. 
D)  in which foreign inventors join with local investors where they share ownerships and control. 
E)  where foreign investors join with others to own the firm. 
A)  in which two people or more own the firm jointly. 
B)  where ownership by local and distant investors in share ownership of a franchise. 
C)  where ownership is by investors of foreign firms. 
D)  in which foreign inventors join with local investors where they share ownerships and control. 
E)  where foreign investors join with others to own the firm.

Question 14

Exxon used the slogan "Put a tiger in your tank" across countries with minor variations and gained international recognition. This is an example of

Accepted Answer

A)  strategy formulation. 
B)  implementation. 
C)  functional analysis. 
D)  communication adaptation. 
E)  dual adaptation. 
A)  strategy formulation. 
B)  implementation. 
C)  functional analysis. 
D)  communication adaptation. 
E)  dual adaptation.

Question 15

A company can carry on direct exporting in several ways. These include domestic- based export department or division, overseas sales branch or subsidiary, traveling export sales representatives, and

Accepted Answer

A)  export merchants in foreign countries. 
B)  domestic sales representatives. 
C)  export management companies. 
D)  foreign-based distributors or agents. 
E)  marketing departments based in the foreign country. 
A)  export merchants in foreign countries. 
B)  domestic sales representatives. 
C)  export management companies. 
D)  foreign-based distributors or agents. 
E)  marketing departments based in the foreign country.

Question 16

The international division's corporate staff consists of functional specialists who provide services to various operating units. Operating units can be organized several ways. Your firm has a president of your division who reports to the president of the international division. This defines your organization as having

Accepted Answer

A)  international subsidiaries. 
B)  an international company. 
C)  global organization. 
D)  a geographical organization. 
E)  a world product group. 
A)  international subsidiaries. 
B)  an international company. 
C)  global organization. 
D)  a geographical organization. 
E)  a world product group.

Question 17

Product adaptation involves

Accepted Answer

A)  altering the product to meet local conditions or preferences. 
B)  changing the product to meet competition. 
C)  changing the product periodically. 
D)  altering the product to meet minimum acceptable standards. 
E)  upgrading the product on a periodic basis. 
A)  altering the product to meet local conditions or preferences. 
B)  changing the product to meet competition. 
C)  changing the product periodically. 
D)  altering the product to meet minimum acceptable standards. 
E)  upgrading the product on a periodic basis.

Question 18

Hallmark cards failed when they were introduced in France. How could an adapted marketing program have helped to make Hallmark more successful in this foreign market.?

Accepted Answer

International companies must decide how

Question 19

Cooperative organizations carry on exporting activities on behalf of several producers and are partly under their administrative control.

Accepted Answer

A) True 
 B)False

Question 20

The ultimate form of foreign investment is direct ownership of foreign-based assembly or manufacturing facilities.

Accepted Answer

A) True 
 B)False

Exam 21: Tapping into Global Markets

The European Union, founded in 1957, brings its total membership to ____ countries.

If you were the CEO of a company that was truly a global organization, you would have some decisions to make regarding corporate strategy. Bartlett and Ghoshal have distinguished three organizational strategies one of which is to

The internationalization process has four stages. In which stage does the company replace the export department with an international department?

Hofstede identifies four cultural dimensions that can differentiate countries. These are individualism versus collectivism, high versus low power distances, masculine versus feminine, and

Companies can manage their international marketing activities in three ways. These include, through export departments, international divisions,

A "sprinkler" approach to entering foreign markets is described as entering many countries simultaneously.

In an increasingly connected, highly competitive global marketplace, government officials, and marketers are concerned with how attitudes and beliefs about their country affect consumer and business decision-making. ________ is(are) the mental associations and beliefs triggered by a country.

P&G is about to enter the international market with its latest stain remover product. If P&G decides to take this product global by using the same marketing program wherever the product is sold, what form of global marketing program has it chosen?

Product adaptation involves altering the product to meet local conditions or preferences.

A global firm is one that

A Gucci bag sells for $120 in Italy and $240 in Canada. This is an example of a problem faced by firms trying to sell products abroad. This phenomenon is called a

Last stage in the internationalizatin process is estalishment of production facilities abroad.

The definition of a joint venture company is one

Exxon used the slogan "Put a tiger in your tank" across countries with minor variations and gained international recognition. This is an example of

A company can carry on direct exporting in several ways. These include domestic- based export department or division, overseas sales branch or subsidiary, traveling export sales representatives, and

Product adaptation involves

Hallmark cards failed when they were introduced in France. How could an adapted marketing program have helped to make Hallmark more successful in this foreign market.?

Cooperative organizations carry on exporting activities on behalf of several producers and are partly under their administrative control.

The ultimate form of foreign investment is direct ownership of foreign-based assembly or manufacturing facilities.

Defining Marketing for the 21st Century

Developing Marketing Strategies and Plans

Collecting Information and Forecasting Demand

Conducting Marketing Research

Creating Long term Loyalty Relationships

Analyzing Consumer Markets

Analyzing Business Markets

Identifying Market Segments and Targets

Creating Brand Equity

Crafting the Brand Position

Competitive Dynamics

Setting Product Strategy

Designing and Managing Services

Developing Pricing Strategies and Programs

Designing and Managing Integrated Marketing Channels

Managing Retailing, Wholesaling, and Logistics

Designing and Managing Integrated Marketing Communications

Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations

Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling

Introducing New Marketing Offerings

Managing a Holistic Marketing Organization

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