Exam 15: Materiality: Constructing Social Relationships and Meanings With Things

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Alienation occurs when

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Advertisers have trained American consumers to focus on the newest and most exciting products through their

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If you wanted to study the influence and power of beer commercials on college students and other younger adults, who would you interview and why would you focus on this group of people?

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If large corporations want to survive and expand, they have to persuade consumers to buy their products and not those of one of their competitors. To persuade you to buy their product, they bombard you with advertising that will encourage you to think that their product is necessary for a fulfilling life and that their brand is more likely to help you reach your goals than any other brand. Advertisers proudly announce that they are simply passing on useful information to consumers, but we know that they are really trying to convince us that we need their product. We think of this ad-making as part of the process of manipulating our world through a symbolic framing or reframing of their products.

Objects and visual images have many things in common because both can be used to construct meaning for people.

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Karl Marx discussed the changing nature of commodities in his book

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Anthropologists have found that people imprint themselves and their pasts onto objects.

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UNESCO's World Heritage Sites program

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If anthropologist Daniel Miller were studying the production of a commercial product like blue jeans, he would likely want to understand:

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For anthropologists, materiality refers to

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When Samsung and Apple ads run on TV and web pages they often present their own product as superior to the other. Most of the time we assume they are comparing their products for our benefit. But if viewed in another way, they are reinforcing a number of assumptions, perspectives, or interpretations that both companies share and that both firms want you as a consumer to accept without any thought. What might these shared assumptions, perspectives, and interpretations be; and how does each company convey this message?

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Which of the following is not one of the ways that objects change over time?

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When people consume films cross-culturally, they

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Why are objects and images powerful in shaping the way people think about themselves and their personal identities?

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Thrones, staffs, shrines, and distinctive or ornamented objects are often used to display people's

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The social life of things refers to the changing meanings and significance that objects take on over years, decades, and even centuries.

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Repatriation is the act of returning human remains or cultural artifacts to the communities of descendants of the people to whom they originally belonged.

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What role do you think the anthropology of art, objects, and visual culture could play in how advertisers, manufacturers, and filmmakers design and present their products to the public?

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How does the example of Barjani's bowler hat illustrate that objects have "social lives"?

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Museums were the ______ place where anthropologists studied objects and art.

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Most anthropologists see the consumption of an object or commodity as an antisocial act.

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