Exam 10: How Does Gender Affect What You Watch, What You Read, and What You Play

______ views consumers as capable of decoding and interpreting the media as they see and hear to suit their own unique needs and lives.

________Disney characters demonstrate the ability of consumers to actively alter the symbolic gendered meanings of the films.

________refers to the ways that children are active participants in the reproduction, interpretation, and formation of their social world.

Transgender people may have become more visible in the media, but they are still most likely to be depicted as sex workers, killers, and villains.

Discuss the media portrayal of African American, Arab, Asian, or working-class white men (choose one group). Which approach, Media Power or Audience Power, can best be used to analyze how the media perpetuates stereotypes?

Advertisements allow us to feel more masculine or feminine by giving power to a certain product.

Women are more likely to spend time in ______ leisure where leisure time is spent with children.

When a mother listens to podcasts while cooking, she is experiencing "containated leisure."

Female characters in recent Disney animated movies have become more independent and rebellious compared to their more subdued counterparts in early Disney films.

Scholars who use the term "false consciousness" argue that viewers are active consumers who can create alternative interpretations of media products.

While Hollywood portrays Arab women as sexualized and passive, women are perceived as the moral gauge for the rest of society within Arab culture.

When young girls reinterpreted Cinderella to subvert gender norms, they were quickly corrected by other girls. Through the _______ theory, we can understand that the young girls used Cinderella's story to reinforce their position as girls and to demonstrate knowledge of femininity.

The idea of false consciousness, or that institutions can exert enough power over people to mislead them, is based off of ______ theory of class relations.

The ______ of meaning suggests that viewers are capable of creating their own alternative or resistant interpretations of media messages regardless of those intended by media creators.

Television shows often portray white working-class men as ______.

In Merchants of Cool, "midriff" refers to girls and women whose sexuality is linked to violence.

Sexuality and sex are often used to sell products or win consumer attention.

Which theoretical perspective argues that audience members are like mindless sheep who absorb any messages given to them?

______ is a sales approach through which corporations divide a large and diverse market for a product into smaller, homogeneous groups based on characteristics like gender, social class, and race.

Breonna heard about the Bechdel-Wallace Test and wants to see if the movie she watches tonight will pass the test. To do so, she will have to note whether there's at least two named women characters who______.