Exam 3: Buyer Behaviour

Jo is a well-paid lawyer who loves new technology and always has to be the first to own the latest music player or phone. According to Rodgers' model, which category of adopter best describes Jo?

Name two types of behavioural learning.

The purchasing habits of organisations are rather different to those of individuals. In what ways?

John has always loved Citroen cars and so he is delighted when he hears that a Citroen has won Top Gear's award for car of the year. It takes his friends a long time to convince him that it was actually just 'new hatchback of the year' and the overall winner was a Jaguar. John has unintentionally changed the information he heard to match his own beliefs and attitudes. What is the term for that?

What are the three components of an attitude?

What kind of buying situation is it when a consumer buys a product regularly and there is very little financial (or any other) risk associated with its purchase? Examples might be: their favourite drink, a bar of chocolate, their daily newspaper.

What are the internal influences on consumer buying behaviour?

James recently purchased a new car, however now he is worried about whether he made the right decision. Consumer behaviourists have a term for this state of mind. What is it?

What is a disassociative group?

14 year old Beth is a member of the Girls Aloud fan club. She accesses their Facebook page regularly and is strongly influenced by what Girls Aloud say and wear. What kind of reference group is this fan club for Beth?