Exam 7: Service Products

Outsourcing has advantages and disadvantages, name one advantage of outsourcing.

What is the term given to the total (and frequently complex) environment in which a service is delivered?

A concert ticket is primarily an example of which element of the marketing mix?

Some fast food chains have detailed instructions about how staff should prepare the food. There are timers to tell them when the chips are cooked and even painted footprints on the floor to show where they should stand. Which element of the marketing mix are they trying to control?

A cinema's automated booking service is primarily part of which of the marketing mix elements?

Why is it generally harder for service industry managers to cope with peaks and troughs in demand for their products?

What are people who work with information rather than in manufacturing or in more traditional service industries called?

Why is it more difficult to brand services than to brand goods?

One of the problems that comes from the intangibility of services is that they are perceived as higher risk purchases than goods are. Which of the following is most likely to reassure a customer who has paid in advance for a Centre Court seat at Wimbledon that they will in fact get to see the tennis?

Two diners complain about a restaurant's slow service but are delighted to be given a free bottle of wine and canapés to make the wait less tedious. In the end, they thoroughly enjoy their evening. In terms of services marketing, what is this a good example of?