Exam 13: Public Relations Consulting: Consulting and Corporate Communicationthe Nexus
Ivy Lee wrote about the theory of management and the philosophy "joy of work"
False
What are the 6 rules companies that effectively communicate corporate responsibility follow?
1) Demonstrate responsibility; do not assert it
2) Get the facts
3) Engage critics
4) Earn credibility
5) Connect corporate responsibility to business strategy
6) Be transparent
What are the four paradigms Deming's Theory of Management is based on?
1) People are most effectively motivated and inspired by a mix of intrinsic and extrinsic rewards Intrinsic motivation comes from the sheer joy of performing an act, and releases human energy that can be focused into improvement and innovation of a system
2) Management's job is to improve and innovate the processes that create results, not just to demand results
3) Management's function is to optimize the entire system so that everyone wins Managers must understand that individuals, organizations, and systems of organizations are interdependent
4) Cooperation works better than competition In a cooperative environment, everybody wins Customers win products and services they can brag about The firm wins returns for investors and secure jobs for employees
Suppliers win long-term customers for their products The community wins an excellent corporate citizen
According to Michael Porter, companies need to move away from ___ actions into a ____ integration of social initiatives into business competitive strategy.
In order to communicate responsibility, there has to be credibility. How do communicators establish credibility?
The key to success for a firm is encouraging individual success.
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