Question 1

Meta-analysis means the combined study of many research projects or findings.

Accepted Answer

A) True 
 B)False  True

Question 2

Gerald Miller used which of the following strategies to study attitude change?

Accepted Answer

A)  Role playing. 
B)  Reluctant self-persuasion. 
C)  Father-son confrontations. 
D)  Counterattitudinal advocacy. 
A)  Role playing. 
B)  Reluctant self-persuasion. 
C)  Father-son confrontations. 
D)  Counterattitudinal advocacy. A, B, D

Question 3

Cognitive dissonance theory addresses the need that individuals have to:

Accepted Answer

A)  Explain contradictions they recognize in behavior and beliefs. 
B)  Experience consonance and harmony in life. 
C)  Develop strategies to deal with disturbing decisions or thoughts. 
D)  None of the above. 
A)  Explain contradictions they recognize in behavior and beliefs. 
B)  Experience consonance and harmony in life. 
C)  Develop strategies to deal with disturbing decisions or thoughts. 
D)  None of the above. A, B, C

Question 4

Although logos and ethos are powerful for convincing audiences that an argument is true, Aristotle believed that pathos was the most influential means of winning adherence to a message.

Accepted Answer

A) True 
 B)False

Question 5

A. H. Maslow called the first four levels of needs "instinctoid" needs because they were instinct-like. Which of the following belong there?

Accepted Answer

A)  Esteem needs. 
B)  Belonging needs. 
C)  Safety needs. 
D)  Tribal needs. 
A)  Esteem needs. 
B)  Belonging needs. 
C)  Safety needs. 
D)  Tribal needs.

Question 6

Explain Vance Packard's eight hidden persuaders and offer examples of products or services that would appeal to these human desires.

Accepted Answer

Vance Packard's eight hidden persuaders

Question 7

Attitudes are important to persuasion because they are believed to do which one of the following?

Accepted Answer

A)  Reflect parental training. 
B)  Predict behavior. 
C)  Occupy pollsters. 
D)  Generate song lyrics. 
A)  Reflect parental training. 
B)  Predict behavior. 
C)  Occupy pollsters. 
D)  Generate song lyrics.

Question 8

Mass communication uses mediated messages that are sent to a large, anonymous, and heterogeneous group.

Accepted Answer

A) True 
 B)False

Question 9

The elaboration likelihood model is a theory that identifies how receivers process messages. Which two routes are included in this theory?

Accepted Answer

A)  The cerebral route. 
B)  The peripheral route. 
C)  The central processing route. 
D)  The delayed route. 
A)  The cerebral route. 
B)  The peripheral route. 
C)  The central processing route. 
D)  The delayed route.

Question 10

Mass audiences have the following characteristics:

Accepted Answer

A)  Anonymous to each other. 
B)  Heterogeneous in characteristics. 
C)  Incapable of instant feedback. 
D)  Unified in purpose. 
A)  Anonymous to each other. 
B)  Heterogeneous in characteristics. 
C)  Incapable of instant feedback. 
D)  Unified in purpose.

Question 11

Explain the theory of reasoned action, which has two parts. Discuss both parts of the theory.

Accepted Answer

The theory of reasoned action is a socia

Question 12

Explain the four categories of beliefs defined by Milton Rokeach.

Accepted Answer

Milton Rokeach, a social psychologist, d

Question 13

Dissonance is the uneasiness we feel when either cognition or behaviors are inconsistent.

Accepted Answer

A) True 
 B)False

Question 14

Define what attitudes are, how they are acquired, and what role they play in facilitating or obstructing persuasive messages.

Accepted Answer

Attitudes can be defined as a person's o

Question 15

Persuasion targets attitudes, beliefs, and values because the source hopes to win the confidence and adherence of the receiver of the message.

Accepted Answer

A) True 
 B)False

Question 16

Attitudes are innate, not acquired or learned.

Accepted Answer

A) True 
 B)False

Question 17

Vance Packard's hidden persuaders were rejected as invalid persuasion strategies.

Accepted Answer

A) True 
 B)False

Question 18

Beliefs focus upon the divine but not material objects.

Accepted Answer

A) True 
 B)False

Question 19

Audience demographics refer to which of the following?

Accepted Answer

A)  Age. 
B)  Income. 
C)  Political and religious affiliations. 
D)  Ethnic group. 
A)  Age. 
B)  Income. 
C)  Political and religious affiliations. 
D)  Ethnic group.

Question 20

Expectancy violation theory deals with what people expect in normal interactions. Which of the following is included in the framework of this theory?

Accepted Answer

A)  Language expectancy. 
B)  Nonverbal expectancy. 
C)  Reinforcement expectancy. 
D)  Social expectancy. 
A)  Language expectancy. 
B)  Nonverbal expectancy. 
C)  Reinforcement expectancy. 
D)  Social expectancy.

Meta-analysis means the combined study of many research projects or findings.

Gerald Miller used which of the following strategies to study attitude change?

Cognitive dissonance theory addresses the need that individuals have to:

Although logos and ethos are powerful for convincing audiences that an argument is true, Aristotle believed that pathos was the most influential means of winning adherence to a message.

A. H. Maslow called the first four levels of needs "instinctoid" needs because they were instinct-like. Which of the following belong there?

Explain Vance Packard's eight hidden persuaders and offer examples of products or services that would appeal to these human desires.

Attitudes are important to persuasion because they are believed to do which one of the following?

Mass communication uses mediated messages that are sent to a large, anonymous, and heterogeneous group.

The elaboration likelihood model is a theory that identifies how receivers process messages. Which two routes are included in this theory?

Mass audiences have the following characteristics:

Explain the theory of reasoned action, which has two parts. Discuss both parts of the theory.

Explain the four categories of beliefs defined by Milton Rokeach.

Dissonance is the uneasiness we feel when either cognition or behaviors are inconsistent.

Define what attitudes are, how they are acquired, and what role they play in facilitating or obstructing persuasive messages.

Persuasion targets attitudes, beliefs, and values because the source hopes to win the confidence and adherence of the receiver of the message.

Attitudes are innate, not acquired or learned.

Vance Packard's hidden persuaders were rejected as invalid persuasion strategies.

Beliefs focus upon the divine but not material objects.

Audience demographics refer to which of the following?

Expectancy violation theory deals with what people expect in normal interactions. Which of the following is included in the framework of this theory?

Introduction to Persuasion in Everyday Practices

Rhetorical Scholars: Perspectives on Rhetoric

Language: the Code of Persuasion

Messages: Verbal and Nonverbal Support

Political Communication: Mediated Constructions

Legal Communication: Persuasion in Court

Religion and Persuasion

Art As Persuasion: Visual Rhetoric

Advertising: Integrated Marketing Communication IMC

Public Relations: Engineering Public Consent

Filters

Exam 3: Audiences: Social Scientists Address Needs, Attitudes, and Beliefs

Meta-analysis means the combined study of many research projects or findings.

Gerald Miller used which of the following strategies to study attitude change?

Cognitive dissonance theory addresses the need that individuals have to:

Although logos and ethos are powerful for convincing audiences that an argument is true, Aristotle believed that pathos was the most influential means of winning adherence to a message.

A. H. Maslow called the first four levels of needs "instinctoid" needs because they were instinct-like. Which of the following belong there?

Explain Vance Packard's eight hidden persuaders and offer examples of products or services that would appeal to these human desires.

Attitudes are important to persuasion because they are believed to do which one of the following?

Mass communication uses mediated messages that are sent to a large, anonymous, and heterogeneous group.

The elaboration likelihood model is a theory that identifies how receivers process messages. Which two routes are included in this theory?

Mass audiences have the following characteristics:

Explain the theory of reasoned action, which has two parts. Discuss both parts of the theory.

Explain the four categories of beliefs defined by Milton Rokeach.

Dissonance is the uneasiness we feel when either cognition or behaviors are inconsistent.

Define what attitudes are, how they are acquired, and what role they play in facilitating or obstructing persuasive messages.

Persuasion targets attitudes, beliefs, and values because the source hopes to win the confidence and adherence of the receiver of the message.

Attitudes are innate, not acquired or learned.

Vance Packard's hidden persuaders were rejected as invalid persuasion strategies.

Beliefs focus upon the divine but not material objects.

Audience demographics refer to which of the following?

Expectancy violation theory deals with what people expect in normal interactions. Which of the following is included in the framework of this theory?

Introduction to Persuasion in Everyday Practices

Rhetorical Scholars: Perspectives on Rhetoric

Language: the Code of Persuasion

Messages: Verbal and Nonverbal Support

Political Communication: Mediated Constructions

Legal Communication: Persuasion in Court

Religion and Persuasion

Art As Persuasion: Visual Rhetoric

Advertising: Integrated Marketing Communication IMC

Public Relations: Engineering Public Consent

Filters