Exam 3: Elasticity

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At the ParkNShop online store, the price of 8kg pack of premium Thai fragrant rice is HK$107.90. Use anchoring in consumer thinking to explain why ParkNShop did not price the rice at HK$108.

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When consumers see the price of HK$107.90, they anchor on the dollar amount and behave as if the price is HK$107. If ParkNShop were to charge 10 cents more, which is just 0.1% more, consumers would behave as if the price were HK$1 higher, which is 1% more.

The government is considering to levy a 10% tax on the sale of cigarettes. How would the effect on tax revenue depend on whether the demand for cigarettes is elastic or inelastic?

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The own-price elasticity of the demand for Luna's product is -0.8. Explain how a 10% price increase would affect the company's revenue.

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C

The own-price elasticity of the demand for water among urban residential users is -0.20 in summer and -0.06 in winter. Compare and explain the difference in elasticities by season.

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Microsoft offers Office 365 Education at no charge to educators and students at eligible institutions. Explain how this free service affects the own-price elasticity of demand for Office 365 when the students graduate.

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Electric power producers have a choice of various fuels, including oil, natural gas, coal, and uranium, as well as solar and wind energy. The cross-price elasticity between the demand for wind power plants and the price of coal would be __________.

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Americans consume 126 grams of sugar per day. Suppose that a sugar tax raises the retail price of sugar from US$2.79 to US$3.39 per pound, and reduces consumption to 120 grams per day. What is the own-price elasticity of demand?

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Suppose that the advertising elasticity of the demand for an entertainment channel is 1.3. If the producer raises advertising expenditure by 5%, how would that affect the demand?

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The government is considering to levy a 10% tax on the sale of cigarettes. How would the effect on tax revenue depend on whether the demand for cigarettes is elastic or inelastic?

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Electric power producers have a choice of various fuels, including oil, natural gas, coal, and uranium, as well as solar and wind energy. Do you expect the cross-price elasticity between the demand for wind power plants and the price of coal to be positive or negative?

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Changes in the price of an item may affect the income elasticity of demand.

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The cross-price elasticity of the demand for gasoline-powered cars with respect to the prices of gasoline is -0.71. Suppose that the price of gasoline increases from 2 to 2.10 euros per liter. How would that affect the demand for gasoline-powered cars?

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Microsoft offers Office 365 Education at no charge to educators and students at eligible institutions. Explain how this free service affects the own-price elasticity of demand for Office 365 when the students graduate.

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Americans consume 126 grams of sugar per day. Suppose that a sugar tax raises the retail price of sugar from US$2.79 to US$3.39 per pound, and reduces consumption to 120 grams per day. Calculate the own-price elasticity of demand.

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Suppose that the advertising elasticity of the demand for an entertainment channel is 1.3. If the producer raises advertising expenditure by 5%, how would that affect the demand?

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Changes in the price of an item may affect the income elasticity of demand.

(True/False)
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The cross-price elasticity of the demand for gasoline-powered cars with respect to the prices of gasoline is -0.71. Suppose that the price of gasoline increases from 2 to 2.10 euros per liter. How would that affect the demand for gasoline-powered cars?

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The own-price elasticity of the demand for Luna's product is -0.8. Explain how a 10% price increase would affect the company's revenue.

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At the ParkNShop online store, the price of 8kg pack of premium Thai fragrant rice is HK$107.90. Which bias in consumer thinking explains why ParkNShop did not price the rice at HK$108?

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The own-price elasticity of the demand for water among urban residential users is -0.20 in summer and -0.06 in winter. Compare the elasticities by season.

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