Exam 1: Health Communication: An Introduction to Theory, Method, and Application

The study by DeSantis (2002) in which he explored how cigar smokers construct arguments to counter anti-smoking messages is an example of which paradigm?

Taking the results of a study on messages that increase vaccine adherence and using those messages in a campaign to promote vaccine adherence is an example of:

How did the field of health communication develop over the past 30 years or so?

Most of the illness, injury, and premature deaths in our nation can be prevented.

Survey research methods are most likely to be used in research from which paradigm?

In-depth interviews are most likely to be used in research from which paradigm?

The goal of quantitative methods is to:

The goal of qualitative methods is to:

A study in which researchers from communication, public health, and medicine work together to design an intervention to increase vaccine adherence is an example of:

The interpretive paradigm primarily employs qualitative methods to collect data that they can mine for meaning. This statement reflects the _____ of the interpretive paradigm.