Exam 18: The Mass Media

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What do we learn about the influence of the mass media through popular films and television?

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The influence of mass media through popular films and television is significant. These forms of media have the power to shape public opinion, influence societal norms, and even impact individual behavior. Through compelling storytelling and visual imagery, popular films and television shows can communicate powerful messages and ideologies to a wide audience. They can also bring attention to important social issues and contribute to public discourse. Additionally, mass media can influence consumer behavior, popularize certain trends, and even shape political attitudes. However, it's important to recognize that the influence of mass media is not always positive, as it can also perpetuate stereotypes, promote unrealistic standards, and contribute to misinformation. Overall, the influence of mass media through popular films and television is undeniable and should be approached critically.

How have media conglomerates responded to Napster? How have people interested in sharing music on the Internet responded to the media conglomerates? What does this tell us about how the Internet is different from other mass media,such as television?

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Media conglomerates responded to Napster by fiercely opposing it and taking legal action against the peer-to-peer file sharing service for copyright infringement. They saw Napster as a threat to their traditional business model and revenue streams. They lobbied for stricter copyright laws and worked to shut down Napster and other similar services.

On the other hand, people interested in sharing music on the Internet responded by finding ways to circumvent the efforts of media conglomerates. They continued to share and download music through other file sharing platforms and technologies, such as BitTorrent and LimeWire. This defiance and adaptability demonstrated their determination to access and share music freely on the Internet.

This tells us that the Internet is different from other mass media, such as television, in that it has the ability to empower individuals and enable them to bypass traditional gatekeepers, such as media conglomerates. The Internet allows for decentralized and peer-to-peer communication and sharing, which challenges the control and influence of large media corporations. This dynamic and fluid nature of the Internet makes it a disruptive force for industries that rely on centralized distribution and control.

Which of the following best summarizes the way that black women have been portrayed in mainstream media?

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Award-winning journalist Jean Collins has factual information that a local mining corporation has been exceeding allowable Canadian standards for environmental pollution.Despite the story's excellent sources and factual accounts,the newspaper's editor pulls the story before it has run.According to Herman and Chomsky,why would the editor most likely have refused to publish the story?

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According to cultural studies experts,people are passive consumers of media.

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News agencies rely heavily upon official press releases,news conferences,and interviews organized by large corporations and government agencies.Both routinely slant information to reflect upon themselves favourably.What is this process known as?

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Which perspective on mass media suggests that humans actively filter,interpret,resist,and sometimes reject media messages,according to their own interests and values?

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Despite some limitations,conflict theorists make valid points about the homogeneity of media messages when they focus on which of the following?

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Where are most of the servers that provide content for the Internet located?

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According to Edward Herman and Noam Chomsky,what mechanism subtly biases the news in a way that supports powerful corporate interests?

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Outline the changing characteristics of media ownership in Canada.

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What significant technology was invented by Johannes Gutenberg?

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Recent public opinion polls demonstrate that provincial premier candidate Edmund is falling behind in the polls.In order to boost his ratings,he directs his campaign manager to create commercials that show his opponent as unable to manage getting her children organized for school,much less being able to organize a provincial government.What is Edmund engaging in?

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Anna has a part-time job,she goes to school full-time,and she enjoys an active social life.According to the textbook,if Anna is like most Canadians,what does she spend a significant amount of her daily time doing?

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What was the dominant mass medium until the 1950s?

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As societies like Canada become larger and more complex,older methods of communication become less feasible.According to the textbook,what does this process lead to?

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Outline the historical development of mass media.

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Which of the following is a limitation of conflict theory on the issue of elite control of media?

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What do we call the practice of a single corporation owning businesses that operate in different commercial sectors?

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The Renaissance was a scholarly and artistic revival that began in the United States around 1850 and subsequently spread to the rest of the Americas.

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