Question 1

Aristotle taught us how to persuade others to do something. (Choose all that apply)

Accepted Answer

A)  appeal to ethical values 
B)  both 2 and 3 
C)  appeal to reason 
D)  Both 1 and 3 
E)  appeal to emotion 
A)  appeal to ethical values 
B)  both 2 and 3 
C)  appeal to reason 
D)  Both 1 and 3 
E)  appeal to emotion A,C,E

Question 2

PSAs offer an excellent training ground for student scriptwriters.

Accepted Answer

A) True 
 B)False  True

Question 3

A visual metaphor for a Red Bull ad might be:

Accepted Answer

A)  a group of lumberjacks chopping down trees, each with their own ax 
B)  two or more dogs growling at each other while playing with a stick 
C)  images of extreme sports showing skill, daring, and exceptional performance 
D)  A wolf running with the pack 
A)  a group of lumberjacks chopping down trees, each with their own ax 
B)  two or more dogs growling at each other while playing with a stick 
C)  images of extreme sports showing skill, daring, and exceptional performance 
D)  A wolf running with the pack C

Question 4

Match each device with its explanation
-Allows addition of elements that otherwise would be too expensive or impossible to create.

Accepted Answer

A)  Testimonials 
B)  Humor 
C)  Suspense 
D)  Special Effects 
E)  Kids 
A)  Testimonials 
B)  Humor 
C)  Suspense 
D)  Special Effects 
E)  Kids

Question 5

Television advertising is media writing that needs a visual idea.

Accepted Answer

A) True 
 B)False

Question 6

____ is the riskiest device to use in commercials because it might not work.

Accepted Answer

The answer of ____ is the riskiest device to use...

Question 7

The first and foremost rule of _____________is the language and sentence structure must be speakable

Accepted Answer

The answer of The first and foremost rule of _____________is...

Question 8

Match each device with its explanation
-These can be real or fake

Accepted Answer

A)  Testimonials 
B)  Humor 
C)  Suspense 
D)  Special Effects 
E)  Kids 
A)  Testimonials 
B)  Humor 
C)  Suspense 
D)  Special Effects 
E)  Kids

Question 9

Infomercials are considered

Accepted Answer

A)  some of the best training for scriptwriters who want to work in TV 
B)  a great way to fill up air time 
C)  a nuisance for daytime TV audiences 
D)  a fairly new television format that began with the emergence of cable channels 
A)  some of the best training for scriptwriters who want to work in TV 
B)  a great way to fill up air time 
C)  a nuisance for daytime TV audiences 
D)  a fairly new television format that began with the emergence of cable channels

Question 10

Dialogue is not itself __ __ __ ___ but a necessary component of it.

Accepted Answer

The answer of Dialogue is not itself __ __ __...

Question 11

Match each device with its explanation
-The riskiest device to use

Accepted Answer

A)  Testimonials 
B)  Humor 
C)  Suspense 
D)  Special Effects 
E)  Kids 
A)  Testimonials 
B)  Humor 
C)  Suspense 
D)  Special Effects 
E)  Kids

Question 12

____ are an artist rendition of key frames of action in a script.

Accepted Answer

The answer of ____ are an artist rendition of key...

Question 13

Many European commercial scripts are written with a sexier slant than American commercial scripts for the same product.

Accepted Answer

A) True 
 B)False

Question 14

Match each device with its explanation
-Can include shocking images

Accepted Answer

A)  Testimonials 
B)  Humor 
C)  Suspense 
D)  Special Effects 
E)  Kids 
A)  Testimonials 
B)  Humor 
C)  Suspense 
D)  Special Effects 
E)  Kids

Question 15

Match each device with its explanation
-Always creates an emotional response

Accepted Answer

A)  Testimonials 
B)  Humor 
C)  Suspense 
D)  Special Effects 
E)  Kids 
A)  Testimonials 
B)  Humor 
C)  Suspense 
D)  Special Effects 
E)  Kids

Question 16

The movie The Phantom Menace is said to be 70% computer-generated.

Accepted Answer

A) True 
 B)False

Question 17

Visual Writing is

Accepted Answer

A)  is technical writing also. 
B)  found in Copywriting. 
C)  is not found in Copywriting. 
D)  found in most kinds of writing including scientific and mathematical. 
A)  is technical writing also. 
B)  found in Copywriting. 
C)  is not found in Copywriting. 
D)  found in most kinds of writing including scientific and mathematical.

Question 18

Television provides the greatest access to homes and has the largest audience.

Accepted Answer

A) True 
 B)False

Question 19

The color yellow is considered the element of outdoor advertising that receives the most response.

Accepted Answer

A) True 
 B)False

Question 20

Banner ads can be compared to

Accepted Answer

A)  intrusive pop-up ads 
B)  billboards, but with animation 
C)  an animated signature line 
D)  for sale signs placed in the front yard 
A)  intrusive pop-up ads 
B)  billboards, but with animation 
C)  an animated signature line 
D)  for sale signs placed in the front yard

Aristotle taught us how to persuade others to do something. (Choose all that apply)

PSAs offer an excellent training ground for student scriptwriters.

A visual metaphor for a Red Bull ad might be:

Match each device with its explanation -Allows addition of elements that otherwise would be too expensive or impossible to create.

Television advertising is media writing that needs a visual idea.

____ is the riskiest device to use in commercials because it might not work.

The first and foremost rule of _____________is the language and sentence structure must be speakable

Match each device with its explanation -These can be real or fake

Infomercials are considered

Dialogue is not itself _ but a necessary component of it.

Match each device with its explanation -The riskiest device to use

____ are an artist rendition of key frames of action in a script.

Many European commercial scripts are written with a sexier slant than American commercial scripts for the same product.

Match each device with its explanation -Can include shocking images

Match each device with its explanation -Always creates an emotional response

The movie The Phantom Menace is said to be 70% computer-generated.

Visual Writing is

Television provides the greatest access to homes and has the largest audience.

The color yellow is considered the element of outdoor advertising that receives the most response.

Banner ads can be compared to

Describing One Medium Through Another

A Seven-Step Method for Developing a Creative Concept

Describing Sight and Sound

The Stages of Script Development

Corporate Communications: Selling, Telling, Training, and Promoting

Documentary and Nonfiction Narrative

Visual Storytelling: Dramatic Structure and Form

Writing Techniques for Long-Form Scripts

Television Series, Sitcoms, and Soaps

Writing and Interactive Design

Writing for Interactive Communications

Writing for Video Games

Writing for Mobile Media Platforms

You Can Get Paid to Do This

Filters

Exam 5: Ads and Psas: Copywriting for Visual Media

Aristotle taught us how to persuade others to do something. (Choose all that apply)

PSAs offer an excellent training ground for student scriptwriters.

A visual metaphor for a Red Bull ad might be:

Match each device with its explanation -Allows addition of elements that otherwise would be too expensive or impossible to create.

Television advertising is media writing that needs a visual idea.

____ is the riskiest device to use in commercials because it might not work.

The first and foremost rule of _____________is the language and sentence structure must be speakable

Match each device with its explanation -These can be real or fake

Infomercials are considered

Dialogue is not itself __ __ __ ___ but a necessary component of it.

Match each device with its explanation -The riskiest device to use

____ are an artist rendition of key frames of action in a script.

Many European commercial scripts are written with a sexier slant than American commercial scripts for the same product.

Match each device with its explanation -Can include shocking images

Match each device with its explanation -Always creates an emotional response

The movie The Phantom Menace is said to be 70% computer-generated.

Visual Writing is

Television provides the greatest access to homes and has the largest audience.

The color yellow is considered the element of outdoor advertising that receives the most response.

Banner ads can be compared to

Describing One Medium Through Another

A Seven-Step Method for Developing a Creative Concept

Describing Sight and Sound

The Stages of Script Development

Corporate Communications: Selling, Telling, Training, and Promoting

Documentary and Nonfiction Narrative

Visual Storytelling: Dramatic Structure and Form

Writing Techniques for Long-Form Scripts

Television Series, Sitcoms, and Soaps

Writing and Interactive Design

Writing for Interactive Communications

Writing for Video Games

Writing for Mobile Media Platforms

You Can Get Paid to Do This

Filters

Dialogue is not itself _ but a necessary component of it.