Question 1

Communication Strategy involves:

Accepted Answer

A)  the producer, the director, and the extras. 
B)  breakfast, lunch, and dinner. 
C)  getting the audience's attention by humor or shock or audience involvement so the information or idea can be delivered. 
D)  writing script for an advertising agency. 
A)  the producer, the director, and the extras. 
B)  breakfast, lunch, and dinner. 
C)  getting the audience's attention by humor or shock or audience involvement so the information or idea can be delivered. 
D)  writing script for an advertising agency. C

Question 2

Friedman's First Law of Media Communication means:

Accepted Answer

The effectiveness of a message varies in inverse proportion to the size and breadth of its audience

Question 3

An appeal to ethical principles is

Accepted Answer

A)  pathos 
B)  logos 
C)  ethos 
D)  none of the above 
A)  pathos 
B)  logos 
C)  ethos 
D)  none of the above C

Question 4

Friedman's Second Law of Communication means:

Accepted Answer

The simplicity of th

Question 5

In the seven-step process, clients may choose a medium(s) for the project. What mediums might be chosen? Pick all that apply:

Accepted Answer

A)  Television 
B)  YouTube 
C)  Film 
D)  Web 
E)  Radio
F) Billboards
G) Print
H) all of the above 
A)  Television 
B)  YouTube 
C)  Film 
D)  Web 
E)  Radio
F) Billboards
G) Print
H) all of the above

Question 6

Fill in one word which makes this sentence make sense.
 There are no __ subjects, only ___ writers.

Accepted Answer

The answer of Fill in one word which makes this...

Question 7

List the major characteristics of a person that is better known in Visual Media as Demographics.

Accepted Answer

A)  Gender 
B)  Income 
C)  Age 
D)  Education 
E)  Height and Weight 
A)  Gender 
B)  Income 
C)  Age 
D)  Education 
E)  Height and Weight

Question 8

Some factors that help determine how to approach the target audience are their age, income, and education.

Accepted Answer

A) True 
 B)False

Question 9

An appeal to reason is

Accepted Answer

A)  pathos 
B)  logos 
C)  ethos 
D)  none of the above 
A)  pathos 
B)  logos 
C)  ethos 
D)  none of the above

Question 10

There are seven steps a writer should follow when developing a concept for a production. Number the answers (steps) below in the correct order.
 
_____Define the content (What)
 
_____Define the strategy (How)
 
_____Define the objective (Why)
 
_____Define the medium (Which medium)
 
_____Define the target audience (Who)
 
_____Define the communication problem (What need)
 
_____Define the Creative Concept (the scriptwriting process)

Accepted Answer

___5__Define the content (What)
 ___4__D

Question 11

Psychographics means:

Accepted Answer

A)  there is no need to study the psychology of the target audience 
B)  thinking about what is going on in the mind of the target audience. 
C)  there is rarely a problem if there is no connection with the target audience's emotions. 
D)  you must know the target audience's mind, body, and spirit. 
A)  there is no need to study the psychology of the target audience 
B)  thinking about what is going on in the mind of the target audience. 
C)  there is rarely a problem if there is no connection with the target audience's emotions. 
D)  you must know the target audience's mind, body, and spirit.

Question 12

Every program is a response to a communication problem of some kind

Accepted Answer

A) True 
 B)False

Question 13

Over 2,400 years ago, the terms Pathos, Ethos, and Logos were introduced by:

Accepted Answer

A)  Socrates 
B)  Aristotle 
C)  Julius Caesar 
D)  Plato 
A)  Socrates 
B)  Aristotle 
C)  Julius Caesar 
D)  Plato

Communication Strategy involves:

Friedman's First Law of Media Communication means:

An appeal to ethical principles is

Friedman's Second Law of Communication means:

In the seven-step process, clients may choose a medium(s) for the project. What mediums might be chosen? Pick all that apply:

Fill in one word which makes this sentence make sense. There are no subjects, only _ writers.

List the major characteristics of a person that is better known in Visual Media as Demographics.

Some factors that help determine how to approach the target audience are their age, income, and education.

An appeal to reason is

Psychographics means:

Every program is a response to a communication problem of some kind

Over 2,400 years ago, the terms Pathos, Ethos, and Logos were introduced by:

Describing One Medium Through Another

Describing Sight and Sound

The Stages of Script Development

Ads and Psas: Copywriting for Visual Media

Corporate Communications: Selling, Telling, Training, and Promoting

Documentary and Nonfiction Narrative

Visual Storytelling: Dramatic Structure and Form

Writing Techniques for Long-Form Scripts

Television Series, Sitcoms, and Soaps

Writing and Interactive Design

Writing for Interactive Communications

Writing for Video Games

Writing for Mobile Media Platforms

You Can Get Paid to Do This

Filters

Exam 2: A Seven-Step Method for Developing a Creative Concept

Communication Strategy involves:

Friedman's First Law of Media Communication means:

An appeal to ethical principles is

Friedman's Second Law of Communication means:

In the seven-step process, clients may choose a medium(s) for the project. What mediums might be chosen? Pick all that apply:

Fill in one word which makes this sentence make sense. There are no __ subjects, only ___ writers.

List the major characteristics of a person that is better known in Visual Media as Demographics.

Some factors that help determine how to approach the target audience are their age, income, and education.

An appeal to reason is

Psychographics means:

Every program is a response to a communication problem of some kind

Over 2,400 years ago, the terms Pathos, Ethos, and Logos were introduced by:

Describing One Medium Through Another

Describing Sight and Sound

The Stages of Script Development

Ads and Psas: Copywriting for Visual Media

Corporate Communications: Selling, Telling, Training, and Promoting

Documentary and Nonfiction Narrative

Visual Storytelling: Dramatic Structure and Form

Writing Techniques for Long-Form Scripts

Television Series, Sitcoms, and Soaps

Writing and Interactive Design

Writing for Interactive Communications

Writing for Video Games

Writing for Mobile Media Platforms

You Can Get Paid to Do This

Filters

Fill in one word which makes this sentence make sense. There are no subjects, only _ writers.