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Exam 13: Public Relations and Sponsorship Programs

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Exam 1: Integrated Marketing Communications104 Questionsadd course
Exam 2: Corporate Image and Brand Management200 Questionsadd course
Exam 3: Buyer Behaviors204 Questionsadd course
Exam 4: The IMC Planning Process191 Questionsadd course
Exam 5: Advertising Management232 Questionsadd course
Exam 6: Advertising Design282 Questionsadd course
Exam 7: Traditional Media Channels209 Questionsadd course
Exam 8: Digital Marketing231 Questionsadd course
Exam 9: Social Media180 Questionsadd course
Exam 10: Alternative Marketing196 Questionsadd course
Exam 11: Database and Direct Response Marketing and Personal Selling200 Questionsadd course
Exam 12: Sales Promotions202 Questionsadd course
Exam 13: Public Relations and Sponsorship Programs201 Questionsadd course
Exam 14: Regulations and Ethical Concerns184 Questionsadd course
Exam 15: Evaluating an Integrated Marketing Program153 Questionsadd course
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A program that ties marketing to a charity in order to generate goodwill is called:

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