Question 1

The way that a cultural product is interacted with, such as on the subway or in the living room, refers to its:

Accepted Answer

A)  Function 
B)  Production 
C)  Reception 
D)  Consumption 
E)  None of the above 
A)  Function 
B)  Production 
C)  Reception 
D)  Consumption 
E)  None of the above C

Question 2

A journalist's first concern is to uncover and detect broader social or institutional forces that help to understand particular news events.

Accepted Answer

A) True 
 B)False  False

Question 3

Chapter 4 likens the cultural products of the mass media to a

Accepted Answer

A)  Sea in which we swim 
B)  Breakfast that we consume 
C)  Play that we produce, direct, and act in 
D)  Factory in which we work on the assembly line 
E)  None of the above 
A)  Sea in which we swim 
B)  Breakfast that we consume 
C)  Play that we produce, direct, and act in 
D)  Factory in which we work on the assembly line 
E)  None of the above A

Question 4

The mixing of entertainment and information in mass media is referred to as:

Accepted Answer

A)  Dilution 
B)  Infotainment 
C)  Censorship 
D)  Condensement 
E)  None of the above 
A)  Dilution 
B)  Infotainment 
C)  Censorship 
D)  Condensement 
E)  None of the above

Question 5

Cultural sociology sees media audiences as passive interpreters of the meanings of media messages.

Accepted Answer

A) True 
 B)False

Question 6

According to Chapter 4, which of the following does not describe earlier approaches to the study of mass media?

Accepted Answer

A)  Mass media and popular culture were perceived as entertainment, and thus relatively unimportant. 
B)  Popular culture was lowering cultural standards by showing sexual and violent media content. 
C)  Mass culture was viewed as a means of indoctrinating the working class 
D)  Mass media is a means of intellectual and moral leadership that groups constantly struggle for. 
E)  None of the above 
A)  Mass media and popular culture were perceived as entertainment, and thus relatively unimportant. 
B)  Popular culture was lowering cultural standards by showing sexual and violent media content. 
C)  Mass culture was viewed as a means of indoctrinating the working class 
D)  Mass media is a means of intellectual and moral leadership that groups constantly struggle for. 
E)  None of the above

Question 7

Media conglomerates often work together to produce a quality product with the primary goal being to be of service to the public.

Accepted Answer

A) True 
 B)False

Question 8

A cultural sociological approach denies that media is a socially constructed product and instead focuses on the roles cultural values play in shaping cultural products.

Accepted Answer

A) True 
 B)False

Question 9

In what way might talk shows on television or the radio be considered postmodern phenomena?

Accepted Answer

A)  They are pre-scheduled and rehearsed cultural products that are very carefully produced and managed. 
B)  Participation in these programs is limited to those who reflect dominant norms and values. 
C)  They turn the individuals search for an 'authentic self' into entertainment, and challenge the idea that there is any single route to self fulfillment. 
D)  Both a and c, but not b 
E)  All of the above 
A)  They are pre-scheduled and rehearsed cultural products that are very carefully produced and managed. 
B)  Participation in these programs is limited to those who reflect dominant norms and values. 
C)  They turn the individuals search for an 'authentic self' into entertainment, and challenge the idea that there is any single route to self fulfillment. 
D)  Both a and c, but not b 
E)  All of the above

Question 10

According to Ron Lembo's theory of television viewing habits, individuals interact with television differently at different periods of the day. Which of the following are the four categories on Lembo's 'continuum of mindfulness' that describe these different interactions?

Accepted Answer

A)  Habitual, escapist, playful, and reflective 
B)  Responsive, indifferent, concerned, and engaged 
C)  Adult, primetime, rerun, and sitcom 
D)  Single task, multi-task, focused, and distracted 
E)  None of the above 
A)  Habitual, escapist, playful, and reflective 
B)  Responsive, indifferent, concerned, and engaged 
C)  Adult, primetime, rerun, and sitcom 
D)  Single task, multi-task, focused, and distracted 
E)  None of the above

Question 11

What is one implication of Stuart Hall and his colleagues' 'map of meaning' theory of journalism?

Accepted Answer

A)  When news events fall outside of immediate comprehension, the media must struggle to fit the events to existing maps of meanings, in order to make the incomprehensible comprehensible. 
B)  Journalism makes news events sensible by placing them in the context of a culture's existing codes and narratives. 
C)  By interpreting news events correctly, journalism is able to predict future events more accurately. 
D)  Both a and b, but not c 
E)  All of the above 
A)  When news events fall outside of immediate comprehension, the media must struggle to fit the events to existing maps of meanings, in order to make the incomprehensible comprehensible. 
B)  Journalism makes news events sensible by placing them in the context of a culture's existing codes and narratives. 
C)  By interpreting news events correctly, journalism is able to predict future events more accurately. 
D)  Both a and b, but not c 
E)  All of the above

Question 12

Which of the following statements accurately depicts the difference between 'mass media' and 'culture industry'?

Accepted Answer

A)  Mass media refers to the organizations that use the technologies produced by the culture industry. 
B)  Mass media is an umbrella term that refers to not only the technological mediums, but also the organizations and individuals using these technologies. Culture industry is a category of mass media. 
C)  Mass media refers to the mass communication technologies and processes. Culture Industry refers to the mass reproduction and marketing of cultural items by organizations that use these technologies. 
D)  Both a and b, but not c 
E)  None of the above 
A)  Mass media refers to the organizations that use the technologies produced by the culture industry. 
B)  Mass media is an umbrella term that refers to not only the technological mediums, but also the organizations and individuals using these technologies. Culture industry is a category of mass media. 
C)  Mass media refers to the mass communication technologies and processes. Culture Industry refers to the mass reproduction and marketing of cultural items by organizations that use these technologies. 
D)  Both a and b, but not c 
E)  None of the above

Question 13

How did the findings of the Gatekeeper Studies influence the sociology of mass media's progress?

Accepted Answer

A)  The Gatekeeper Studies revealed that certain individuals in control of mass media institutions dominated which cultural products were produced and which were ignored. This directed the sociology of mass media's attention toward a 'power elite.' 
B)  The Gatekeeper Studies emphasized that stories are produced (or not) for a variety of reasons, including personal bias, political factors, and organized production factors. As a result, the sociology of mass media began to consider mass media as cultural texts created by people in organizations with social constraints. 
C)  The Gatekeeper Studies considered factors that restrict minority access to mass media. In response, the sociology of mass media began to focus on the racialized and gendered elements of cultural production. 
D)  The Gatekeeper Studies did not influence the sociology of mass media's progress. 
E)  None of the above 
A)  The Gatekeeper Studies revealed that certain individuals in control of mass media institutions dominated which cultural products were produced and which were ignored. This directed the sociology of mass media's attention toward a 'power elite.' 
B)  The Gatekeeper Studies emphasized that stories are produced (or not) for a variety of reasons, including personal bias, political factors, and organized production factors. As a result, the sociology of mass media began to consider mass media as cultural texts created by people in organizations with social constraints. 
C)  The Gatekeeper Studies considered factors that restrict minority access to mass media. In response, the sociology of mass media began to focus on the racialized and gendered elements of cultural production. 
D)  The Gatekeeper Studies did not influence the sociology of mass media's progress. 
E)  None of the above

Question 14

Inequalities of access to the Internet in the United States have sharply increased in the last ten years.

Accepted Answer

A) True 
 B)False

Question 15

How was the mass media coverage of September 11th different from everyday mass media coverage?

Accepted Answer

A)  Mass media coverage of September 11th was more sensationalized than everyday media coverage. 
B)  Viewer ratings skyrocketed during and in the aftermath of September 11th 
C)  Rather than acting as competitors in a media market, media conglomerates shared resources and prioritized providing a public service over making a profit. 
D)  The audience for mass media coverage of September 11th was much younger than the average television news audience. 
E)  None of the above 
A)  Mass media coverage of September 11th was more sensationalized than everyday media coverage. 
B)  Viewer ratings skyrocketed during and in the aftermath of September 11th 
C)  Rather than acting as competitors in a media market, media conglomerates shared resources and prioritized providing a public service over making a profit. 
D)  The audience for mass media coverage of September 11th was much younger than the average television news audience. 
E)  None of the above

Question 16

The way in which a cultural product is created and transmitted refers to its:

Accepted Answer

A)  Function 
B)  Production 
C)  Reception 
D)  Consumption 
E)  None of the above 
A)  Function 
B)  Production 
C)  Reception 
D)  Consumption 
E)  None of the above

Question 17

In the United States, suicide is not one of the leading causes of death among teen agers.

Accepted Answer

A) True 
 B)False

Question 18

One concern of postmodern media critics is that audiences have no way of checking the extent to which images or information corresponds with reality.

Accepted Answer

A) True 
 B)False

Question 19

A sociologist taking a political economy approach to mass media might be concerned with the ways that mass media is controlled and monopolized by certain interest groups in society.

Accepted Answer

A) True 
 B)False

Question 20

. Every cultural product can be analyzed as a text, including photographs and music.

Accepted Answer

A) True 
 B)False

The way that a cultural product is interacted with, such as on the subway or in the living room, refers to its:

A journalist's first concern is to uncover and detect broader social or institutional forces that help to understand particular news events.

Chapter 4 likens the cultural products of the mass media to a

The mixing of entertainment and information in mass media is referred to as:

Cultural sociology sees media audiences as passive interpreters of the meanings of media messages.

According to Chapter 4, which of the following does not describe earlier approaches to the study of mass media?

Media conglomerates often work together to produce a quality product with the primary goal being to be of service to the public.

A cultural sociological approach denies that media is a socially constructed product and instead focuses on the roles cultural values play in shaping cultural products.

In what way might talk shows on television or the radio be considered postmodern phenomena?

According to Ron Lembo's theory of television viewing habits, individuals interact with television differently at different periods of the day. Which of the following are the four categories on Lembo's 'continuum of mindfulness' that describe these different interactions?

What is one implication of Stuart Hall and his colleagues' 'map of meaning' theory of journalism?

Which of the following statements accurately depicts the difference between 'mass media' and 'culture industry'?

How did the findings of the Gatekeeper Studies influence the sociology of mass media's progress?

Inequalities of access to the Internet in the United States have sharply increased in the last ten years.

How was the mass media coverage of September 11^th different from everyday mass media coverage?

The way in which a cultural product is created and transmitted refers to its:

In the United States, suicide is not one of the leading causes of death among teen agers.

One concern of postmodern media critics is that audiences have no way of checking the extent to which images or information corresponds with reality.

A sociologist taking a political economy approach to mass media might be concerned with the ways that mass media is controlled and monopolized by certain interest groups in society.

. Every cultural product can be analyzed as a text, including photographs and music.

Sociological Stories and Key Concepts

Sociological Methods

Cultural Structures

Socialization and the Life Cycle

Sexuality

Marriage and the Family

Inequality

Gender

Race and Ethnicity

Crime and Deviance

Work and the Economy

Education

Health and Medicine

Religion

Urbanism and Population

Politics, Publics, and the State

Social Change, Collective Action, and Social Movements

Filters

Exam 4: Media and Communication

The way that a cultural product is interacted with, such as on the subway or in the living room, refers to its:

A journalist's first concern is to uncover and detect broader social or institutional forces that help to understand particular news events.

Chapter 4 likens the cultural products of the mass media to a

The mixing of entertainment and information in mass media is referred to as:

Cultural sociology sees media audiences as passive interpreters of the meanings of media messages.

According to Chapter 4, which of the following does not describe earlier approaches to the study of mass media?

Media conglomerates often work together to produce a quality product with the primary goal being to be of service to the public.

A cultural sociological approach denies that media is a socially constructed product and instead focuses on the roles cultural values play in shaping cultural products.

In what way might talk shows on television or the radio be considered postmodern phenomena?

According to Ron Lembo's theory of television viewing habits, individuals interact with television differently at different periods of the day. Which of the following are the four categories on Lembo's 'continuum of mindfulness' that describe these different interactions?

What is one implication of Stuart Hall and his colleagues' 'map of meaning' theory of journalism?

Which of the following statements accurately depicts the difference between 'mass media' and 'culture industry'?

How did the findings of the Gatekeeper Studies influence the sociology of mass media's progress?

Inequalities of access to the Internet in the United States have sharply increased in the last ten years.

How was the mass media coverage of September 11th different from everyday mass media coverage?

The way in which a cultural product is created and transmitted refers to its:

In the United States, suicide is not one of the leading causes of death among teen agers.

One concern of postmodern media critics is that audiences have no way of checking the extent to which images or information corresponds with reality.

A sociologist taking a political economy approach to mass media might be concerned with the ways that mass media is controlled and monopolized by certain interest groups in society.

. Every cultural product can be analyzed as a text, including photographs and music.

Sociological Stories and Key Concepts

Sociological Methods

Cultural Structures

Socialization and the Life Cycle

Sexuality

Marriage and the Family

Inequality

Gender

Race and Ethnicity

Crime and Deviance

Work and the Economy

Education

Health and Medicine

Religion

Urbanism and Population

Politics, Publics, and the State

Social Change, Collective Action, and Social Movements

Filters

How was the mass media coverage of September 11^th different from everyday mass media coverage?