Question 1

The specific task or goal of a cultural product, such as to inform and entertain, refers to its:

Accepted Answer

A)  Function 
B)  Production 
C)  Reception 
D)  Consumption 
E)  None of the above 
A)  Function 
B)  Production 
C)  Reception 
D)  Consumption 
E)  None of the above

Question 2

What do DeBord's 'society of the spectacle' and Baudrillard's 'simulacra' have in common?

Accepted Answer

A)  They both refer to an increase in sexuality and scandals in cultural products. 
B)  They are both concepts used to describe the phenomenon in which postmodern mass media distances individuals from reality, instead producing only representations of reality. 
C)  They both refer to the way in which television and print news coverage has deviated away from objective presentation of facts toward infotainment. 
D)  They have nothing in common. 'Society of the spectacle' refers to the phenomenon that mass media has become more entertainment centered, focusing on 'hot stories' rather than information. 'Simulacra' refers to the increase in scientific knowledge that permeates cultural products in postmodern society. 
E)  None of the above 
A)  They both refer to an increase in sexuality and scandals in cultural products. 
B)  They are both concepts used to describe the phenomenon in which postmodern mass media distances individuals from reality, instead producing only representations of reality. 
C)  They both refer to the way in which television and print news coverage has deviated away from objective presentation of facts toward infotainment. 
D)  They have nothing in common. 'Society of the spectacle' refers to the phenomenon that mass media has become more entertainment centered, focusing on 'hot stories' rather than information. 'Simulacra' refers to the increase in scientific knowledge that permeates cultural products in postmodern society. 
E)  None of the above

Question 3

Which of the following is an example of existing theories of media reception?

Accepted Answer

A)  Media consumers are passive audiences, absorbing whatever values and information the mass media 'injects' into them. 
B)  Media consumers are critical and informed. Women, for example, may recognize the patriarchal ideology of a television show, but can still enjoy the program. 
C)  Media consumers are likely to interpret the same program differently based on age, gender, and race. 
D)  Media reception is not static, but varies based on what role the media plays in every day activities. 
E)  All of the above 
A)  Media consumers are passive audiences, absorbing whatever values and information the mass media 'injects' into them. 
B)  Media consumers are critical and informed. Women, for example, may recognize the patriarchal ideology of a television show, but can still enjoy the program. 
C)  Media consumers are likely to interpret the same program differently based on age, gender, and race. 
D)  Media reception is not static, but varies based on what role the media plays in every day activities. 
E)  All of the above

Question 4

Mass media refers to:

Accepted Answer

A)  Specific technology, limited to television, television, and the movie industry. 
B)  All technological devises and processes that facilitate mass communication 
C)  Communication devices developed in the 20th century and later that are highly technological and complex. 
D)  Technologies that limit communication to particular and preselected masses. 
E)  None of the above 
A)  Specific technology, limited to television, television, and the movie industry. 
B)  All technological devises and processes that facilitate mass communication 
C)  Communication devices developed in the 20th century and later that are highly technological and complex. 
D)  Technologies that limit communication to particular and preselected masses. 
E)  None of the above

Question 5

What is the objective of textual analysis of media texts, such as newspaper articles or television programming?

Accepted Answer

A)  To prove that mass media is a hegemonic social institution, representing only the perspective and values of the dominant culture. 
B)  To uncover the ways organizations and corporations use mass media to subtly advertise their products. 
C)  To examine the cultural codes and frames that are used to interpret an event and make it meaningful and comprehensible. 
D)  To carefully read and understand the objective facts of a particular current event. 
E)  All of the above 
A)  To prove that mass media is a hegemonic social institution, representing only the perspective and values of the dominant culture. 
B)  To uncover the ways organizations and corporations use mass media to subtly advertise their products. 
C)  To examine the cultural codes and frames that are used to interpret an event and make it meaningful and comprehensible. 
D)  To carefully read and understand the objective facts of a particular current event. 
E)  All of the above

Question 6

Which of the following might describe a cultural approach to mass media?

Accepted Answer

A)  Sociologists study the form and content of mass media texts, written and visual, and the ways that these texts are interpreted and used. 
B)  Sociologists study the technological and organizational developments of mass media. 
C)  Sociologists study the effects of early radio and television broadcasting on economic growth and decline. 
D)  Sociologists study the ownership structure and means of production in mass media. 
E)  All of the above 
A)  Sociologists study the form and content of mass media texts, written and visual, and the ways that these texts are interpreted and used. 
B)  Sociologists study the technological and organizational developments of mass media. 
C)  Sociologists study the effects of early radio and television broadcasting on economic growth and decline. 
D)  Sociologists study the ownership structure and means of production in mass media. 
E)  All of the above

Question 7

A network society refers to a social system that has neither national borders nor centers.

Accepted Answer

A) True 
 B)False

Question 8

Various means of communication, such as news articles, television shows, books or advertising, can be referred to as:

Accepted Answer

A)  Cultural products 
B)  Texts 
C)  Class structures 
D)  Both a and b, but not c 
E)  None of the above 
A)  Cultural products 
B)  Texts 
C)  Class structures 
D)  Both a and b, but not c 
E)  None of the above

Question 9

Which of the following is one difference between television and newspaper function?

Accepted Answer

A)  In a time of crisis, newspapers are able to serve a broader function than television. 
B)  Television specializes in gathering and reporting news, whereas newspapers focus on highlighting the significance of current events. 
C)  Television has the capacity to immediately transmit powerful, relatively unedited images. As a result, television is subject to stricter regulation by government agencies. 
D)  Television is located in the home and is a part of everyday routines, thus giving television programming a reassuring familiarity. 
E)  None of the above 
A)  In a time of crisis, newspapers are able to serve a broader function than television. 
B)  Television specializes in gathering and reporting news, whereas newspapers focus on highlighting the significance of current events. 
C)  Television has the capacity to immediately transmit powerful, relatively unedited images. As a result, television is subject to stricter regulation by government agencies. 
D)  Television is located in the home and is a part of everyday routines, thus giving television programming a reassuring familiarity. 
E)  None of the above

Question 10

As a result of the Internet, some social theorists are starting to theorize what kind of society?

Accepted Answer

A)  Infrastructure society 
B)  Multi-access society 
C)  Network society 
D)  Technological 
E)  None of the above 
A)  Infrastructure society 
B)  Multi-access society 
C)  Network society 
D)  Technological 
E)  None of the above

Question 11

According to Chapter 4, some scholars suggest that media developments such as talk shows play a positive role by making some personal troubles into public issues.

Accepted Answer

A) True 
 B)False

Question 12

As a result of the United States' powerful media industry and the effects of globalization, many countries accuse the US of cultural imperialism-or overwhelming local cultures with American popular culture and products.

Accepted Answer

A) True 
 B)False

The specific task or goal of a cultural product, such as to inform and entertain, refers to its:

What do DeBord's 'society of the spectacle' and Baudrillard's 'simulacra' have in common?

Which of the following is an example of existing theories of media reception?

Mass media refers to:

What is the objective of textual analysis of media texts, such as newspaper articles or television programming?

Which of the following might describe a cultural approach to mass media?

A network society refers to a social system that has neither national borders nor centers.

Various means of communication, such as news articles, television shows, books or advertising, can be referred to as:

Which of the following is one difference between television and newspaper function?

As a result of the Internet, some social theorists are starting to theorize what kind of society?

According to Chapter 4, some scholars suggest that media developments such as talk shows play a positive role by making some personal troubles into public issues.

As a result of the United States' powerful media industry and the effects of globalization, many countries accuse the US of cultural imperialism-or overwhelming local cultures with American popular culture and products.

Sociological Stories and Key Concepts

Sociological Methods

Cultural Structures

Socialization and the Life Cycle

Sexuality

Marriage and the Family

Inequality

Gender

Race and Ethnicity

Crime and Deviance

Work and the Economy

Education

Health and Medicine

Religion

Urbanism and Population

Politics, Publics, and the State

Social Change, Collective Action, and Social Movements

Filters

Exam 4: Media and Communication

The specific task or goal of a cultural product, such as to inform and entertain, refers to its:

What do DeBord's 'society of the spectacle' and Baudrillard's 'simulacra' have in common?

Which of the following is an example of existing theories of media reception?

Mass media refers to:

What is the objective of textual analysis of media texts, such as newspaper articles or television programming?

Which of the following might describe a cultural approach to mass media?

A network society refers to a social system that has neither national borders nor centers.

Various means of communication, such as news articles, television shows, books or advertising, can be referred to as:

Which of the following is one difference between television and newspaper function?

As a result of the Internet, some social theorists are starting to theorize what kind of society?

According to Chapter 4, some scholars suggest that media developments such as talk shows play a positive role by making some personal troubles into public issues.

As a result of the United States' powerful media industry and the effects of globalization, many countries accuse the US of cultural imperialism-or overwhelming local cultures with American popular culture and products.

Sociological Stories and Key Concepts

Sociological Methods

Cultural Structures

Socialization and the Life Cycle

Sexuality

Marriage and the Family

Inequality

Gender

Race and Ethnicity

Crime and Deviance

Work and the Economy

Education

Health and Medicine

Religion

Urbanism and Population

Politics, Publics, and the State

Social Change, Collective Action, and Social Movements

Filters