Question 1

There are a number of barriers to the implementation of strategy as per Robert (1991). He says that a strategy needs to be _____ rather than _____

Accepted Answer

A)  explicit, implicit. 
B)  implicit, explicit. 
C)  exhaustive, inclusive. 
D)  explicit, exhaustive. 
A)  explicit, implicit. 
B)  implicit, explicit. 
C)  exhaustive, inclusive. 
D)  explicit, exhaustive. A

Question 2

__________ is perhaps best suited where there is a limited, standardized, homogeneous product-line sold to customers in different markets.

Accepted Answer

A)  Brand organization 
B)  Functional organization 
C)  Market organization 
D)  None of the options given are correct. 
A)  Brand organization 
B)  Functional organization 
C)  Market organization 
D)  None of the options given are correct. C

Question 3

What is the ideal number of methods on average to set budgets?

Accepted Answer

A)  2-3 
B)  3-4 
C)  4-5 
D)  5-6 
A)  2-3 
B)  3-4 
C)  4-5 
D)  5-6 A

Question 4

As per Bonoma (1984) when strategy is well formulated but poorly implemented then it leads to _____. However when strategy is ________ formulated but well implemented then it leads to rescue.

Accepted Answer

A)  success, victory 
B)  trouble, poorly 
C)  failure, trouble 
D)  trouble, problems 
A)  success, victory 
B)  trouble, poorly 
C)  failure, trouble 
D)  trouble, problems

Question 5

When the budget is set in line with the closest rival, it is called ______

Accepted Answer

A)  competitive financial. 
B)  competitive rational. 
C)  competitive absolute. 
D)  competitive relative. 
A)  competitive financial. 
B)  competitive rational. 
C)  competitive absolute. 
D)  competitive relative.

Question 6

A good marketing planning process will _______ manage the implications of a marketing strategy on the organization.

Accepted Answer

A)  proactively 
B)  reactively 
C)  supposedly 
D)  surely 
A)  proactively 
B)  reactively 
C)  supposedly 
D)  surely

Question 7

Tse et al. (1988) investigated the relationship between national culture and marketing decision-making, finding that an executive's ____________ had a significant and predictable effect on decision-making.

Accepted Answer

A)  gender 
B)  ethnicity 
C)  education 
D)  home (national) culture 
A)  gender 
B)  ethnicity 
C)  education 
D)  home (national) culture

Question 8

There are two sources of competitive advantage for a firm - it either has _____ or ______ or both.

Accepted Answer

A)  value, costs 
B)  superior skills, money 
C)  superior skills, superior resources 
D)  None of the options given are correct. 
A)  value, costs 
B)  superior skills, money 
C)  superior skills, superior resources 
D)  None of the options given are correct.

Question 9

Cybernetics, the science of communication and control in organisms and machines, has made a particular contribution here with the concepts of _______ and __________ (Jackson, 1988).

Accepted Answer

A)  velocity, requisite variety 
B)  variety, veracity 
C)  volume, requisite variety 
D)  variety, requisite variety 
A)  velocity, requisite variety 
B)  variety, veracity 
C)  volume, requisite variety 
D)  variety, requisite variety

Question 10

System 1 in Stafford Beer's Viable System Model is

Accepted Answer

A)  future target markets. 
B)  basic work unit. 
C)  operating procedures. 
D)  marketing strategy centre. 
A)  future target markets. 
B)  basic work unit. 
C)  operating procedures. 
D)  marketing strategy centre.

Question 11

Deshpandé et al (1993) found that companies with cultures that stress competitiveness ________________

Accepted Answer

A)  underperform than others that stress on cohesiveness. 
B)  outperform others that stress on cohesiveness. 
C)  do not perform well at all. 
D)  perform well sometimes. 
A)  underperform than others that stress on cohesiveness. 
B)  outperform others that stress on cohesiveness. 
C)  do not perform well at all. 
D)  perform well sometimes.

Question 12

____looks at the objectives set in the annual marketing plan whereas _____ considers financial parameters.

Accepted Answer

A)  Financial controls, annual plan 
B)  Annual plan, financial controls 
C)  Annual plans, monthly plans 
D)  Annual plans, strategic controls 
A)  Financial controls, annual plan 
B)  Annual plan, financial controls 
C)  Annual plans, monthly plans 
D)  Annual plans, strategic controls

Question 13

By engaging ____________ to formulate marketing strategy firms often lose out on the commitment from its employees towards that strategy.

Accepted Answer

A)  researchers 
B)  lawyers 
C)  internal consultants 
D)  external consultants 
A)  researchers 
B)  lawyers 
C)  internal consultants 
D)  external consultants

Question 14

Which of the following is not one of the three kinds of control regarding managing marketing strategy?

Accepted Answer

A)  Annual plan control 
B)  Financial or expense control 
C)  Strategic control 
D)  Implementation control 
A)  Annual plan control 
B)  Financial or expense control 
C)  Strategic control 
D)  Implementation control

Question 15

What is system 5 in Beer's VSM?

Accepted Answer

A)  Overall strategic direction 
B)  Operating management control centre 
C)  Main regulatory centre 
D)  Basic work units 
A)  Overall strategic direction 
B)  Operating management control centre 
C)  Main regulatory centre 
D)  Basic work units

Question 16

Hailo taxi finding app failure in expansion to US happened because _______________

Accepted Answer

A)  strategy formulation was poor. 
B)  strategy implementation was poor. 
C)  the strategy was not comprehensive. 
D)  there was no employee buy in. 
A)  strategy formulation was poor. 
B)  strategy implementation was poor. 
C)  the strategy was not comprehensive. 
D)  there was no employee buy in.

Question 17

The Managerial act of control involves four steps. Which are they?

Accepted Answer

A)  Planning, evaluation, correction, establish new targets 
B)  Setting standards, evaluation, planning, establish new targets 
C)  Planning, setting standards, control, establish new targets 
D)  Setting standards, evaluation, taking corrective actions, establish new targets 
A)  Planning, evaluation, correction, establish new targets 
B)  Setting standards, evaluation, planning, establish new targets 
C)  Planning, setting standards, control, establish new targets 
D)  Setting standards, evaluation, taking corrective actions, establish new targets

Question 18

What is system 4 in Beer's VSM?

Accepted Answer

A)  Main regulatory centre 
B)  Operating management control centre 
C)  Intelligence and information-gathering centre 
D)  Basic work unit(s) 
A)  Main regulatory centre 
B)  Operating management control centre 
C)  Intelligence and information-gathering centre 
D)  Basic work unit(s)

Question 19

Which of the following is not an item in the four-part strategy developed for Levi's?

Accepted Answer

A)  Retain the core of the business. 
B)  Develop new markets by expanding. 
C)  Focus on the store retail operations. 
D)  Enable more efficient operations. 
A)  Retain the core of the business. 
B)  Develop new markets by expanding. 
C)  Focus on the store retail operations. 
D)  Enable more efficient operations.

Question 20

According to Bonoma (1984) marketing managers trying to put marketing strategies into practice often confront ______ and _____ problems.

Accepted Answer

A)  emotional, financial 
B)  financial, structural 
C)  structural, personnel 
D)  personnel, social 
A)  emotional, financial 
B)  financial, structural 
C)  structural, personnel 
D)  personnel, social

There are a number of barriers to the implementation of strategy as per Robert (1991). He says that a strategy needs to be _ rather than _

__________ is perhaps best suited where there is a limited, standardized, homogeneous product-line sold to customers in different markets.

What is the ideal number of methods on average to set budgets?

As per Bonoma (1984) when strategy is well formulated but poorly implemented then it leads to _. However when strategy is ____ formulated but well implemented then it leads to rescue.

When the budget is set in line with the closest rival, it is called ______

A good marketing planning process will _______ manage the implications of a marketing strategy on the organization.

Tse et al. (1988) investigated the relationship between national culture and marketing decision-making, finding that an executive's ____________ had a significant and predictable effect on decision-making.

There are two sources of competitive advantage for a firm - it either has _ or __ or both.

Cybernetics, the science of communication and control in organisms and machines, has made a particular contribution here with the concepts of _ and ____ (Jackson, 1988).

System 1 in Stafford Beer's Viable System Model is

Deshpandé et al (1993) found that companies with cultures that stress competitiveness ________________

looks at the objectives set in the annual marketing plan whereas _ considers financial parameters.

By engaging ____________ to formulate marketing strategy firms often lose out on the commitment from its employees towards that strategy.

Which of the following is not one of the three kinds of control regarding managing marketing strategy?

What is system 5 in Beer's VSM?

Hailo taxi finding app failure in expansion to US happened because _______________

The Managerial act of control involves four steps. Which are they?

What is system 4 in Beer's VSM?

Which of the following is not an item in the four-part strategy developed for Levi's?

According to Bonoma (1984) marketing managers trying to put marketing strategies into practice often confront __ and _ problems.

Strategic Marketing: Analysis, Perspectives, and Blueprint

Environmental and Internal Analysis: Market Information and Intelligence

Strategic Marketing Decisions, Choices, and Mistakes

Segmentation, Targeting, and Positioning Strategies

Branding Strategies

Relational and Sustainability Strategies

Product Innovation and Development Strategies

Service Marketing Strategies

Pricing and Distribution Strategies

Marketing Communications

Social and Ethical Strategies

Strategy and Metrics

Filters

Exam 12: Strategy Implementation and Control

There are a number of barriers to the implementation of strategy as per Robert (1991). He says that a strategy needs to be _____ rather than _____

__________ is perhaps best suited where there is a limited, standardized, homogeneous product-line sold to customers in different markets.

What is the ideal number of methods on average to set budgets?

As per Bonoma (1984) when strategy is well formulated but poorly implemented then it leads to _____. However when strategy is ________ formulated but well implemented then it leads to rescue.

When the budget is set in line with the closest rival, it is called ______

A good marketing planning process will _______ manage the implications of a marketing strategy on the organization.

Tse et al. (1988) investigated the relationship between national culture and marketing decision-making, finding that an executive's ____________ had a significant and predictable effect on decision-making.

There are two sources of competitive advantage for a firm - it either has _____ or ______ or both.

Cybernetics, the science of communication and control in organisms and machines, has made a particular contribution here with the concepts of _______ and __________ (Jackson, 1988).

System 1 in Stafford Beer's Viable System Model is

Deshpandé et al (1993) found that companies with cultures that stress competitiveness ________________

____looks at the objectives set in the annual marketing plan whereas _____ considers financial parameters.

By engaging ____________ to formulate marketing strategy firms often lose out on the commitment from its employees towards that strategy.

Which of the following is not one of the three kinds of control regarding managing marketing strategy?

What is system 5 in Beer's VSM?

Hailo taxi finding app failure in expansion to US happened because _______________

The Managerial act of control involves four steps. Which are they?

What is system 4 in Beer's VSM?

Which of the following is not an item in the four-part strategy developed for Levi's?

According to Bonoma (1984) marketing managers trying to put marketing strategies into practice often confront ______ and _____ problems.

Strategic Marketing: Analysis, Perspectives, and Blueprint

Environmental and Internal Analysis: Market Information and Intelligence

Strategic Marketing Decisions, Choices, and Mistakes

Segmentation, Targeting, and Positioning Strategies

Branding Strategies

Relational and Sustainability Strategies

Product Innovation and Development Strategies

Service Marketing Strategies

Pricing and Distribution Strategies

Marketing Communications

Social and Ethical Strategies

Strategy and Metrics

Filters

There are a number of barriers to the implementation of strategy as per Robert (1991). He says that a strategy needs to be _ rather than _

As per Bonoma (1984) when strategy is well formulated but poorly implemented then it leads to _. However when strategy is ____ formulated but well implemented then it leads to rescue.

There are two sources of competitive advantage for a firm - it either has _ or __ or both.

Cybernetics, the science of communication and control in organisms and machines, has made a particular contribution here with the concepts of _ and ____ (Jackson, 1988).

looks at the objectives set in the annual marketing plan whereas _ considers financial parameters.

According to Bonoma (1984) marketing managers trying to put marketing strategies into practice often confront __ and _ problems.