Exam 7: Product Innovation and Development Strategies

Moore stated that products don't slide from the left hand to the right; instead, they often meet with failure, which he categorized as falling into

What is movement when we talk of innovation strategies?

________ reference each other a "bowling alley strategy".

What is not a type of innovation?

________ can be used to make sure the innovation works and to iron out any bugs.

Kellogg's introduction of a foil wrap for its cereals to improve freshness is an example of _________

A high innovation orientation and a high market orientation is called a(n) ______mode.

What is not an innovation activity?

From an organization's point of view the NPD process may be driven ____ or _____

What is solo-product roll?

One of the biggest challenges of mass customization is

As per Rogers (1983), which groups of adopters are highly risk averse?

Which is Not an option for innovation?

_______ are more risk averse than ______

______ is when the consumer provides unique information so that the product can be tailored to varying degrees.

What is the difference between innovation and invention?

_____ customization involves setting up a network via the internet or channel. This is an ingenious alternative to mass customization.

What does the development and testing stage of the new idea generation process does not involve?

easyJet and Ryanair are examples of which kind of innovation?

A low innovation orientation and a low market orientation is called a(n) ______mode.